Sesame Summit 2026 – application open

Where to Pitch your Startup in Mexico & LatAm This Fall

We’re about to enter the last quarter of the year, and still have some amazing opportunities ahead to pitch your startup, make powerful connections, and to get inspired.

This time, we are bringing you three events worth applying to and participating in order to grow your business in Mexico and Latin America:

HEINEKEN Green Challenge

If you’re running a Circular Economy startup, this challenge is for you. To create a socially and environmentally positive impact, as well as benefiting the reactivation of the economy, Heineken and INCmty are looking for the most disruptive solutions in Mexico.

The first-place winner will receive $500,000 MXN, second place $200,000 MXN, third place $100,00 MXN, and $50,000 MXN from fourth through tenth finalists. All finalists will also get tickets for INCmty 2020, and access to an acceleration program.

Don’t miss out on this opportunity! The application deadline is September 25th and the pitch competition will take place on November 5th.

FINNOSUMMIT Hour

This virtual event brings together Fintech and Insurtech innovators and ecosystem players, to discuss opportunities and challenges, discover disruptive solutions, and to shape the future of these industries in Latin America.

If your startup is dedicated to sustainable finance solutions, financial inclusion, loans to MSMEs or microinsurance, and have operations in Latin America; don’t miss the chance to pitch at the Finnosummit Hour, on September 24th. Apply now!

INCmty

To boost the entrepreneurial ecosystem in the region, the 8thedition of INCMty will take place from November 2nd-6th, in Monterrey, Mexico.

This is the biggest entrepreneurship and Startups festival in Latin America. The event brings together 200+ national and international speakers, networking opportunities, and looks for the most innovative startups in the region.

The INC- Accelerator competition offers early-stage startups the opportunity to pitch in front of investors and potential partners. The three startups that most impress the judges, will receive prizes and significant exposure. Don’t forget to apply before September 30th!

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Photo credits: Milenio

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Last week, I spent three days at Bits and Pretzels in Munich — a startup-focused event with a distinctly Bavarian flavor. Think Oktoberfest meets startup conference, complete with dirndls, lederhosen, and more beer than you might expect. As someone building an AI-powered event platform, I went in with a specific mission: Observe how startups actually market themselves at events. Here’s what I discovered: GoodBytz: The power of good demos What they did: Robotics startup GoodBytz set up a booth where its robots prepared kaiserschmarrn (a traditional German dessert) all day long. Why it worked: Nothing beats seeing a product in action. While other booths had brochures and demos, GoodBytz’s robots were actually cooking. The smell, the movement and the end result stirred together an experience that people will remember and talk about. The lesson: If you have a physical product, show it in action. The old writing adage generalizes well: Show, don’t tell.  Let people see, hear and touch the product. WeRoad: The bathroom hack What they did: Posted “Missing Investor” flyers in bathroom stalls with QR codes pointing to their website. Why it worked: Pure genius. Every startup at the event was looking for investors, but the “Missing Investor” headline, while a bit on the nose, proved irresistible. Plus, bathroom stalls are one of the few places where people have 30 seconds to actually read something. The lesson: Think about where your target audience’s attention will remain undivided. Sometimes, the most effective marketing leverages the most unexpected places. Emqopter: Visual impact matters What they did: Designed a bright orange booth that displayed their drone prominently. Why it worked: In a sea of grey, white, beige and brown, Emqopter’s bright orange booth was impossible to overlook. The drone was real, too, and proved a real conversation starter. The lesson: Your booth is competing with hundreds of others. Make it visually distinctive and ensure your product is the hero. Quests: Community building using the product What they did: Created a busy, branded booth with accessories (toy car, traffic cones, a bulletin board) and used their anti-loneliness app to build communities among founders at the event. Why it worked: Quests used their product to solve a real problem right at the event, and the busy booth design generated energy and curiosity. The lesson: Use your product to solve a problem at the event — if it’s possible, of course. Demonstrate your value in real time. Dyno: Event-themed marketing What they did: Distributed branded electrolyte packs with the tagline “Your hangover ends. Your pension lasts – with Dyno.” Why it worked: Dyno aligned its messaging perfectly with the Oktoberfest theme. Every attendee was thinking about beer and hangovers, so Dyno’s goodies were quite relevant. The tagline was clever, memorable, and directly addressed a pain point most people at the event might have to deal with later. The lesson: Tailor your marketing to the event’s theme and culture. The more you tie your messaging and product to the context, the more memorable you become. So, what did I learn? Event marketing is about more than just showing up and setting up a booth; you have to understand your audience and create experiences that people will remember. Here’s what really struck me: most startups and even big companies don’t know how to leverage events properly. They book the booth, show up and hope for the best; maybe they bring some branded pens and a pop-up banner. Then they’ll go back home and wonder why they spent €5,000 in exchange for 50 business cards that never convert. The startups that stood out at Bits and Pretzels understand something fundamental: event ROI isn’t about booth size or location; it’s about strategy, creativity and planning. None of the startups above improvised on-site, or planned something the night before the event in their hotel rooms. They laid everything out 4-6 weeks before the event. A solid pre-event strategy is what separates successful event marketing from expensive booth rental.  But what matters most for early-stage startups is that you don’t need a massive budget to stand out. WeRoad’s bathroom stall hack probably cost €50 to print the flyers. A standard booth package at Bits and Pretzels would go for €3,000 to €5,500. The ROI difference is staggering when you compare the cost per meaningful conversation. That’s the difference between simply spending money and investing smartly. Building Sesamers has taught me that helping startups find the right events is only half the equation. The other half is helping them understand how to maximize ROI once they’re there. Good props aren’t a marketing expense; they’re opportunities to meet customers, investors and partners, and strike up engaging conversations.

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