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Top 12 Conferences & Events in APAC Q1 2021 – Selected

Julia Ciaciek Julia Ciaciek
January 20, 2021

Top Conferences in January

Unicorn Battle 2021

January 28, Virtual Event

#VC #entrepreneurship #investor #technology #startup

Join this year’s Unicorn Battle in Southeastern Asia +Oceania – part of the World Largest Startup Pitch Contest where famous international VCs meet extraordinary startups from all over the world.

AVCJ Southeast Asia Private Markets Outlook 2021

January 28, Virtual Event

#conference #VC #market #industry #outlook

The event is organized by AVCJ and will bring together regional private markets leaders to discuss the key questions front of mind for industry. Hear how firms successfully dealt with the challenges and what opportunities they anticipate in the future.

AVCJ, an Acuris company, is the leading provider of Asian private equity and venture capital information and intelligence.

Top Conferences in February

Unicon 2021

February 20-21, Virtual Event

#conference #technology #innovation #startup #student #VC

UNICON 2021 is an online conference that serves to unite international student entrepreneurs, local start-ups, angel investors and venture capitalists.

Featuring Asia’s craziest collegiate conference on tech and entrepreneurship. With a great lineup this year, UNICON 2021 will give aspiring youth entrepreneurs the chance to mingle for fresh perspectives, get expert advice and gain new inspiration.

MWC Shanghai 2021

February 23-25, Shanghai, China (Hybrid)

#exhibition #consumer #DeepTech #industry #mobility #innovation #impact

The headline for MWC Shanghai 2021 is Connected Impact, showcasing how the entire digital ecosystem continues to transform our lives towards a safer and better world.

MWC Shanghai 2021 promises conversation guided by technology’s visionaries, networking opportunities to forge partnerships and a packed exhibition listing of technology that will define the future and advance your business strategy.

In addition the event offers the startup business platform 5G IN where industry leaders, founders, funders and experts share their vision and latest developments in cutting edge technology.

Most Contagious APAC 2021

February 24, Virtual Event

#conference #marketing #branding #advertising #creative

Most Contagious is the flagship event series of Contagious, delivering vital advertising insights and trends to help you hit the ground running in the year ahead.

Virtual MarTech Summit 2021

February 24-26, Virtual Event

#conference #marketing #technology #banking #financial #insurance

The 7th edition of MarTech Summit will be a LIVE three-day summit that will focus on 3 Main Verticals : B2C, BFSI (Banking, Financial Services & Insurance), and B2B.

50+ industry-thought leaders and experts will reveal both pain points and best practices for recent advancements in AI, data analytics, machine learning, content marketing, digital privacy, and targeted marketing. Digital agility is no longer optional; it’s a defining competitive advantage.

Top Conferences in March

Pause Fest 2021

March 1-12, Virtual Event  

#festival #innovation #business #digital #creative #diversity

Pause Fest 2021 is the world’s leading festival for business and creativity and brings diverse intelligence together to fuel the next generation forward. Hear from the world’s leading minds in a high definition transmission of the future.

The event creates a culture for creators and innovators to come together and share their projects, knowledge, passions, and insights openly, freely, and generously for the benefit of the entire community.

FinTech Festival India 2021

March 3-5, New Delhi, India

#festival #financials #fintech #banktech #insurtech #retailtech

FinTech Festival India 2021, scheduled to take place in New Delhi, will be one big celebration of new ideas, technologies, rich dialogues, productive engagements involving the greatest minds from the world of Finance and Technology.

The event aims to unleash the potential of FinTech in India and showcase the opportunities for global investors and global FinTech fraternity to venture in the Indian market.

UXDX APAC 2021

March 4-5, Virtual Event

#conference #product #UX #design #development

UXDX is a product development conference focused on bringing Product, UX, Design and Dev together to build better products, faster, together.

The event’s mission is to help teams shift from working in projects, delivering outputs, to working in autonomous product teams delivering real user and business outcomes.

The conference features world class leaders who are making the shift from projects to product teams to share their case studies and their successes, as well as their challenges, with you.  

DevOps Conference 2021

March 23-24, Virtual Event

#conference #development #data #design

The DevOps Conference brings together everyone in the DevOps ecosystem – executives, managers, engineers, programmers, and designers for 2 days of inspiration, learning, and networking.

This year’s Conference features Agile transformation, Compliance and security, Management and culture, Continuous Integration and Continuous Delivery, DataOps and analytics, DesignOps.

Emergence 2021

March 24-26, Virtual Event

#conference #VC #government #investment

Emergence 24 Hours Conference is the congregation of venture and angel investors, investment groups, government bodies, and large corporate entities from around the world for one whole day of discovery of over 100 investment opportunities.​

IoT India Expo 2021

March 24-26, New Delhi, India

#exhibition #DeepTech #IoT #robotics #innovation

Industry leaders will converge at IoT India 2021 expo to impact global industry trends, demonstrate the latest solutions and highlight viable opportunities

IoT India 2021 expo will explore the impact of the Internet of Things (IoT) on industries, such as manufacturing, transport, supply chain, insurance, logistics, government, energy and automotive.

The expo will focus on the fast-growing IoT infrastructure in India. With a special focus on automation, M2M communication, interoperability, analytics, new business models.

BOOM21 Conference

March 31, Virtual Event

#conference #entrepreneurship #VC #innovation #technology #disruption

BOOM21 List – BOOM21 stands for Bold, Original, Outstanding Minds – in reference to Wild Digital’s vision to highlight the region’s best and to provide a platform for further dialogue and engagement.

Wild Digital is currently seeking nominations for the region’s top tech entrepreneurs and makers that have created impactful innovations within the past two years.

In addition to the list, BOOM21 will be held in conjunction with a one-day virtual conference featuring Wild Digital’s signature Main Stage program of fast-paced panel sessions and presentations.

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Julia Ciaciek

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Last week, I spent three days at Bits and Pretzels in Munich — a startup-focused event with a distinctly Bavarian flavor. Think Oktoberfest meets startup conference, complete with dirndls, lederhosen, and more beer than you might expect. As someone building an AI-powered event platform, I went in with a specific mission: Observe how startups actually market themselves at events. Here’s what I discovered: GoodBytz: The power of good demos What they did: Robotics startup GoodBytz set up a booth where its robots prepared kaiserschmarrn (a traditional German dessert) all day long. Why it worked: Nothing beats seeing a product in action. While other booths had brochures and demos, GoodBytz’s robots were actually cooking. The smell, the movement and the end result stirred together an experience that people will remember and talk about. The lesson: If you have a physical product, show it in action. The old writing adage generalizes well: Show, don’t tell.  Let people see, hear and touch the product. WeRoad: The bathroom hack What they did: Posted “Missing Investor” flyers in bathroom stalls with QR codes pointing to their website. Why it worked: Pure genius. Every startup at the event was looking for investors, but the “Missing Investor” headline, while a bit on the nose, proved irresistible. Plus, bathroom stalls are one of the few places where people have 30 seconds to actually read something. The lesson: Think about where your target audience’s attention will remain undivided. Sometimes, the most effective marketing leverages the most unexpected places. Emqopter: Visual impact matters What they did: Designed a bright orange booth that displayed their drone prominently. Why it worked: In a sea of grey, white, beige and brown, Emqopter’s bright orange booth was impossible to overlook. The drone was real, too, and proved a real conversation starter. The lesson: Your booth is competing with hundreds of others. Make it visually distinctive and ensure your product is the hero. Quests: Community building using the product What they did: Created a busy, branded booth with accessories (toy car, traffic cones, a bulletin board) and used their anti-loneliness app to build communities among founders at the event. Why it worked: Quests used their product to solve a real problem right at the event, and the busy booth design generated energy and curiosity. The lesson: Use your product to solve a problem at the event — if it’s possible, of course. Demonstrate your value in real time. Dyno: Event-themed marketing What they did: Distributed branded electrolyte packs with the tagline “Your hangover ends. Your pension lasts – with Dyno.” Why it worked: Dyno aligned its messaging perfectly with the Oktoberfest theme. Every attendee was thinking about beer and hangovers, so Dyno’s goodies were quite relevant. The tagline was clever, memorable, and directly addressed a pain point most people at the event might have to deal with later. The lesson: Tailor your marketing to the event’s theme and culture. The more you tie your messaging and product to the context, the more memorable you become. So, what did I learn? Event marketing is about more than just showing up and setting up a booth; you have to understand your audience and create experiences that people will remember. Here’s what really struck me: most startups and even big companies don’t know how to leverage events properly. They book the booth, show up and hope for the best; maybe they bring some branded pens and a pop-up banner. Then they’ll go back home and wonder why they spent €5,000 in exchange for 50 business cards that never convert. The startups that stood out at Bits and Pretzels understand something fundamental: event ROI isn’t about booth size or location; it’s about strategy, creativity and planning. None of the startups above improvised on-site, or planned something the night before the event in their hotel rooms. They laid everything out 4-6 weeks before the event. A solid pre-event strategy is what separates successful event marketing from expensive booth rental.  But what matters most for early-stage startups is that you don’t need a massive budget to stand out. WeRoad’s bathroom stall hack probably cost €50 to print the flyers. A standard booth package at Bits and Pretzels would go for €3,000 to €5,500. The ROI difference is staggering when you compare the cost per meaningful conversation. That’s the difference between simply spending money and investing smartly. Building Sesamers has taught me that helping startups find the right events is only half the equation. The other half is helping them understand how to maximize ROI once they’re there. Good props aren’t a marketing expense; they’re opportunities to meet customers, investors and partners, and strike up engaging conversations.

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