Sesame Summit 2026 – application open

Sizzling at South Summit

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Courtesy of South Summit

We can’t believe it’s been 10 YEARS already since South Summit first launched back in 2012! How will this year’s special edition stand apart from all the others?

Since our first meeting 10 years ago, South Summit has established itself as the main meeting point for global players in a constantly evolving entrepreneurial ecosystem. Our objective will be to generate real business opportunities and to showcase the main trends in the ecosystem with the main actors.

South Summit Madrid 2022 will bring together almost 22,000 attendees, more than 200 investment funds, 75% of them international, with an investment portfolio of 180 billion dollars, along with more than 450 speakers and a large number of corporations.  

An ecosystem that is growing at breakneck speed due to the complexity of the world around us and the growing evolution of technologies and trends.
The main novelty of South Summit for its tenth anniversary will be to make all this complexity more accessible to the ecosystem and society as a whole. A goal we have set ourselves with our claim ‘decoding complexity’.

Weaving both local & international ideas into a wider narrative on sustainability remains one of South Summit’s specialties. Which speakers are you most looking forward to welcoming on stage?

Speakers have always been a fundamental part of the content of South Summit.
In this edition we will have 450 confirmed speakers. Among them, entrepreneurs, investors, business people of recognised prestige and success and corporates like BBVA, AstraZeneca, endesa, Wayra Telefónica Innovation, Google for Startups, Sabadell BStartup o Mutua Madrileña.

Sustainability is one of the pillars of South Summit. This year we have one of the world’s leading figures in the environmental field: Al Gore, former Vice President of the United States and one of the most renowned environmental activists in the world. It is a real pleasure to have one of the first people to put the spotlight on the challenge that climate change poses for all of us.

But it is not only Al Gore who will be this year’s recognised speaker. We will also be very well accompanied by other prestigious names such as Pablo Isla, CEO and president of Inditex until last March; Marc Oshima, co-founder and CMO of AeroFarms, leaders in sustainable indoor agriculture, Marci Zaroff, Founder & CEO ecofashionCORP, who coined the term “ECOfashion” in 1995, or David Berry, CEO of Valo Health, and a strong advocate for sustainability globally.

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© Dan Taylor

Investors love South Summit. For investors that are just getting into the game, what are the top 3 (or more) reasons they should definitely get their tickets today?

South Summit is the leading meeting point for entrepreneurship and innovation globally, thanks to our 10-year history of connecting the best talent and the most powerful investors to generate real business opportunities and valuable connections.

Investors know this and continue to show great confidence in South Summit as an attractive place for their interests. At the last meeting in Madrid we had 1,600 investors, with an investment portfolio of $135 billion.

We could name many reasons why investors will find great opportunities at South Summit, but we can summarize them in these three:

1. South Summit currently attracts around 8,000 entrepreneurs from all over the world, more than double the number when it started in 2014, with 3,800 projects presented each year in the Startup Competition. Many of these finalist projects end up becoming well-known companies or unicorns, such as Cabify or Glovo, the first two Spanish unicorns.

2. South Summit has become a pillar for the entrepreneurial ecosystem in Spain. Since the appearance of our meeting in 2012, the Spanish ecosystem has multiplied by 20 its value, with expectations of reaching 83,000 million euros by 2022. In addition, Spain is now the 4th European country in terms of number of startups, approximately 11,100.

3. South Summit also brings together representatives of major Spanish and international corporations.

With so many investors in the crowd, you must have an incredible list of startups already confirmed! In addition to (one of our personal favorites) Road.Travel, who else should we keep an eye on?

In South Summit will be our 100 finalist startups of our Startup Competition. They are truly innovative and cutting-edge projects and we are sure that they will have a great future ahead of them. It is very difficult, in this sense, to mention any startup among these 100.

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Courtesy of the South Summit Sesame Telegram group

What kind of networking opportunities should South Summit attendees already be preparing for before the event?

South Summit is a unique opportunity to connect with key players in the entrepreneurship and innovation ecosystem.

Everything at South Summit is designed to facilitate networking and meetings between the different players in the ecosystem. The way in which the network is promoted is total: very open spaces, areas to promote 1:1 relationships, and a technological platform so that everyone knows who is there and who they can contact. The whole development of the South Summit pursues the clear objective that people meet and connect to multiply connections that help generate business.

Before arriving at La Nave, it is important to do the homework. On the startups’ side, analyze well which investors will be there and which ones might be interested in the business because not all of them are equally valid.

Investors and corporations must first visualize which startups will be to try to connect with those that really interest them.

And for all attendees, look at the programme and what content is of most interest for their learning and professional development.

Are you planning any online / hybrid access for attendees that may not be able to attend in person?

Streaming options. Access to general content. There you will find the different keynotes, talks and fireside chats of our speakers, corporations and experts.

With any of the tickets, those interested will be able to access a streaming with general access to the content of the meeting; keynotes, chats with speakers, networking opportunities, the pitches of the finalist startups of the Startup Competition…

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Courtesy of the South Summit Sesame Telegram group

It’s been a year since we first heard about South Summit’s additional satellite events spreading out across the globe. What’s been the most surprising result / key takeaways from running these satellite events throughout the year?

The most recent example is Brazil, where we held the first edition from 4 to 6 May, specifically in the city of Porto Alegre. The support and enthusiasm that South Summit received in Brazil was incredible. All of Porto Alegre has welcomed us with open arms.

It was a real success, with more than 20,000 attendees from 50 different countries, and more than 500 investors and 80 investment funds, with a portfolio of 65 billion dollars. After this successful, South Summit will have more editions in Brazil at 2023 and 2024

Previously, we have also held meetings in Mexico and Colombia between 2017-2019.


Find out who else is joining us in Madrid, June 8-10 smrs.link/SouthSummit

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Events 2 days ago

Last week, I spent three days at Bits and Pretzels in Munich — a startup-focused event with a distinctly Bavarian flavor. Think Oktoberfest meets startup conference, complete with dirndls, lederhosen, and more beer than you might expect. As someone building an AI-powered event platform, I went in with a specific mission: Observe how startups actually market themselves at events. Here’s what I discovered: GoodBytz: The power of good demos What they did: Robotics startup GoodBytz set up a booth where its robots prepared kaiserschmarrn (a traditional German dessert) all day long. Why it worked: Nothing beats seeing a product in action. While other booths had brochures and demos, GoodBytz’s robots were actually cooking. The smell, the movement and the end result stirred together an experience that people will remember and talk about. The lesson: If you have a physical product, show it in action. The old writing adage generalizes well: Show, don’t tell.  Let people see, hear and touch the product. WeRoad: The bathroom hack What they did: Posted “Missing Investor” flyers in bathroom stalls with QR codes pointing to their website. Why it worked: Pure genius. Every startup at the event was looking for investors, but the “Missing Investor” headline, while a bit on the nose, proved irresistible. Plus, bathroom stalls are one of the few places where people have 30 seconds to actually read something. The lesson: Think about where your target audience’s attention will remain undivided. Sometimes, the most effective marketing leverages the most unexpected places. Emqopter: Visual impact matters What they did: Designed a bright orange booth that displayed their drone prominently. Why it worked: In a sea of grey, white, beige and brown, Emqopter’s bright orange booth was impossible to overlook. The drone was real, too, and proved a real conversation starter. The lesson: Your booth is competing with hundreds of others. Make it visually distinctive and ensure your product is the hero. Quests: Community building using the product What they did: Created a busy, branded booth with accessories (toy car, traffic cones, a bulletin board) and used their anti-loneliness app to build communities among founders at the event. Why it worked: Quests used their product to solve a real problem right at the event, and the busy booth design generated energy and curiosity. The lesson: Use your product to solve a problem at the event — if it’s possible, of course. Demonstrate your value in real time. Dyno: Event-themed marketing What they did: Distributed branded electrolyte packs with the tagline “Your hangover ends. Your pension lasts – with Dyno.” Why it worked: Dyno aligned its messaging perfectly with the Oktoberfest theme. Every attendee was thinking about beer and hangovers, so Dyno’s goodies were quite relevant. The tagline was clever, memorable, and directly addressed a pain point most people at the event might have to deal with later. The lesson: Tailor your marketing to the event’s theme and culture. The more you tie your messaging and product to the context, the more memorable you become. So, what did I learn? Event marketing is about more than just showing up and setting up a booth; you have to understand your audience and create experiences that people will remember. Here’s what really struck me: most startups and even big companies don’t know how to leverage events properly. They book the booth, show up and hope for the best; maybe they bring some branded pens and a pop-up banner. Then they’ll go back home and wonder why they spent €5,000 in exchange for 50 business cards that never convert. The startups that stood out at Bits and Pretzels understand something fundamental: event ROI isn’t about booth size or location; it’s about strategy, creativity and planning. None of the startups above improvised on-site, or planned something the night before the event in their hotel rooms. They laid everything out 4-6 weeks before the event. A solid pre-event strategy is what separates successful event marketing from expensive booth rental.  But what matters most for early-stage startups is that you don’t need a massive budget to stand out. WeRoad’s bathroom stall hack probably cost €50 to print the flyers. A standard booth package at Bits and Pretzels would go for €3,000 to €5,500. The ROI difference is staggering when you compare the cost per meaningful conversation. That’s the difference between simply spending money and investing smartly. Building Sesamers has taught me that helping startups find the right events is only half the equation. The other half is helping them understand how to maximize ROI once they’re there. Good props aren’t a marketing expense; they’re opportunities to meet customers, investors and partners, and strike up engaging conversations.

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