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Selected for Entrepreneurship: June 2021

Tara Johnson Tara Johnson
May 26, 2021

Big Meet 2021

May 31 – June 4 (Virtual)
Five days of bold ideas, stunning demos and insightful comments galore! With key actors in the private sector, government and grassroots initiatives joining together around Foodtech.

Sesamers on Tour – Latvia

June 1 (Virtual)
Our 8th stop on the tour, hosted by TechChill, will spotlight the Baltic tech ecosystem.

Arctic15 2021

June 1-2 (Virtual)
At Arctic15 we encourage you to share your knowledge and experience with others. Through Deal Room, Arctic15 will facilitate over 5,000 meetings in two days serving 1,500+ business professionals, entrepreneurs, and investors from 50+ countries.

Movin’On Summit 2021

June 1-4 (Hybrid)
Movin’On Summit 2021 will be a reinvented 4-day phygital experience, broadcast worldwide, to inspire, connect and engage mobility stakeholders in collective action on concrete solutions for more mobility with less impact.

DMEA 2021

June 7-11 (Virtual)
In 2021 DMEA – Europe’s leading platform for digital healthcare – will be gathering the industry’s leading players again in Berlin. In addition to a comprehensive overview of the market it offers wide-ranging opportunities for an in-depth exchange of views, efficient networking and targeting customers.

The Women in Tech World Series Online Festival 2021

June 7-11 (Virtual)
Join this week-long festival to celebrate the power of resilience amongst female tech professionals as we shine a light on the transformative tech engineered by women of all diverse backgrounds across the world.

Sesamers on Tour – Nordics

June 8 (Virtual)
Our 9th stop on the tour, presented by TechBBQ, Oslo Innovation Week, GBG Tech Week, and Iceland Innovation Week will spotlight the Nordic tech ecosystem.

Tech Days 2021

June 8 (Virtual)
During Tech Days, Munich becomes a hotspot for founders, entrepreneurs and creatives in cyberspace. Innovation managers from the corporate world mingle with digital natives to exchange their views on ongoing transformation, new ways of creation, organizing or accelerating innovation.

TechCrunch Sessions: Mobility 2021

June 9 (Virtual)
Join TechCrunch’s editors during this virtual event while they break through the hype to help attendees understand the current state of the mobility revolution and try to see which technologies and players will own the future of transportation

USI Conference 2021

June 14-15 (Hybrid)
For more than 10 years now, the USI conference has been gathering in Paris the greatest thinkers, innovative and creative people of our times. A new genre of explorers to guide us through unknown paths.

CogX 2021

June 14-16 (Hybrid)
CogX is the Global Leadership Summit and Festival of AI & Breakthrough Tech. Covering all 17 tracks of content, virtual meet-the-speaker breakout sessions, the vExpo and Startup Village, invite-only side events, roundtables, and speed networking for each vertical.

Sesamers on Tour – Valencia

June 15 (Virtual)
Our 10th stop on the tour, presented by Startup Valencia will spotlight the Spanish tech ecosystem.

Urban Future 2021

June 16-18 (Virtual)
The URBAN FUTURE global conference is Europe’s largest event for sustainable cities. But it is also so much more than that. It’s a community of passionate CityChangers from all over the world.

Greentech Festival 2021

June 16-18 (Hybrid)
With the motto ‘celebrate change’, Greentech Festival brings people from all over the world together – live and online – to be inspired by green, innovative technologies that facilitate a sustainable lifestyle. As the first festival of its kind, it combines an exhibition of green technologies, a conference featuring sustainability pioneers and forward-thinkers, the Green Awards gala, the online show SW!TCH Green and a concert.

VivaTechnology 2021

June 16-19 (Hybrid)
We bring together people, from startups, corporates and VCs, to ignite growth, business transformation and positive change. Our 3-day annual conference has become, in only 4 years, the biggest gateway in Europe for innovation actors worldwide.

Dublin Tech Summit Virtual 2021

June 17 (Virtual)
Dublin Tech Summit Virtual will draw the most influential tech and business leaders from across the world.

Sesamers on Tour – Istanbul

June 22 (Virtual)
Our 11th stop on the tour, presented by Harekete Gecir will spotlight the tech ecosystem in Istanbul.

Startup DAYS

June 23 (Switzerland) Discover the best Deep Technology available from the most promising startups from Switzerland and abroad.

Ouishare Fest 2021

June 23-25 (France)
Ouishare Fest gathers 400+ visionaries, entrepreneurs and movement builders. Through cutting-edge conferences, dialogs, workshops and transformative experiences, we will build new alliances to address the great challenges of our civilization.

MWC Barcelona 2021

June 28-July 1 (Hybrid)
The GSMA MWC series (formally known as Mobile World Congress) is the world’s leading exhibition for the mobile industry. For 2021 MWC is back with unparalleled thought leadership featuring prominent executives representing global mobile operators, device manufacturers, technology providers, vendors, and content owners.

4YFN  

June 28-July 1 (Hybrid)
At the core of 4YFN 2021 will be keynotes by influencers and pioneers, discussions among top experts of the industry – as well as insightful startup pitches.

Sesamers on Tour – Belgium

June 29 – Virtual
Our 12th stop on the tour, presented by Startups.be | Scale-Ups.eu will spotlight the Belgian tech ecosystem.

Startup Grind Europe Conference

June 29-30 (Virtual)
Nothing can replace human interaction, but the power of online allows us to bring the education, access, opportunities and inspiration of Startup Grind’s Europe Conference to startups around the world. Our new virtual model makes this year’s event more accessible for startups across Europe than ever before. Join us and thousands of startups, investors, and innovators for conversations around the future of startups, funding and technology.

EmTech Europe 2021

July 1-2 (Virtual)
EmTech Europe ‘Forging a Brighter Future’ will bring together some of the most brilliant minds in science and technology.

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Tara Johnson

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5 brilliant startup marketing techniques from Bits and Pretzels 2025

Last week, I spent three days at Bits and Pretzels in Munich — a startup-focused event with a distinctly Bavarian flavor. Think Oktoberfest meets startup conference, complete with dirndls, lederhosen, and more beer than you might expect. As someone building an AI-powered event platform, I went in with a specific mission: Observe how startups actually market themselves at events. Here’s what I discovered: GoodBytz: The power of good demos What they did: Robotics startup GoodBytz set up a booth where its robots prepared kaiserschmarrn (a traditional German dessert) all day long. Why it worked: Nothing beats seeing a product in action. While other booths had brochures and demos, GoodBytz’s robots were actually cooking. The smell, the movement and the end result stirred together an experience that people will remember and talk about. The lesson: If you have a physical product, show it in action. The old writing adage generalizes well: Show, don’t tell.  Let people see, hear and touch the product. WeRoad: The bathroom hack What they did: Posted “Missing Investor” flyers in bathroom stalls with QR codes pointing to their website. Why it worked: Pure genius. Every startup at the event was looking for investors, but the “Missing Investor” headline, while a bit on the nose, proved irresistible. Plus, bathroom stalls are one of the few places where people have 30 seconds to actually read something. The lesson: Think about where your target audience’s attention will remain undivided. Sometimes, the most effective marketing leverages the most unexpected places. Emqopter: Visual impact matters What they did: Designed a bright orange booth that displayed their drone prominently. Why it worked: In a sea of grey, white, beige and brown, Emqopter’s bright orange booth was impossible to overlook. The drone was real, too, and proved a real conversation starter. The lesson: Your booth is competing with hundreds of others. Make it visually distinctive and ensure your product is the hero. Quests: Community building using the product What they did: Created a busy, branded booth with accessories (toy car, traffic cones, a bulletin board) and used their anti-loneliness app to build communities among founders at the event. Why it worked: Quests used their product to solve a real problem right at the event, and the busy booth design generated energy and curiosity. The lesson: Use your product to solve a problem at the event — if it’s possible, of course. Demonstrate your value in real time. Dyno: Event-themed marketing What they did: Distributed branded electrolyte packs with the tagline “Your hangover ends. Your pension lasts – with Dyno.” Why it worked: Dyno aligned its messaging perfectly with the Oktoberfest theme. Every attendee was thinking about beer and hangovers, so Dyno’s goodies were quite relevant. The tagline was clever, memorable, and directly addressed a pain point most people at the event might have to deal with later. The lesson: Tailor your marketing to the event’s theme and culture. The more you tie your messaging and product to the context, the more memorable you become. So, what did I learn? Event marketing is about more than just showing up and setting up a booth; you have to understand your audience and create experiences that people will remember. Here’s what really struck me: most startups and even big companies don’t know how to leverage events properly. They book the booth, show up and hope for the best; maybe they bring some branded pens and a pop-up banner. Then they’ll go back home and wonder why they spent €5,000 in exchange for 50 business cards that never convert. The startups that stood out at Bits and Pretzels understand something fundamental: event ROI isn’t about booth size or location; it’s about strategy, creativity and planning. None of the startups above improvised on-site, or planned something the night before the event in their hotel rooms. They laid everything out 4-6 weeks before the event. A solid pre-event strategy is what separates successful event marketing from expensive booth rental.  But what matters most for early-stage startups is that you don’t need a massive budget to stand out. WeRoad’s bathroom stall hack probably cost €50 to print the flyers. A standard booth package at Bits and Pretzels would go for €3,000 to €5,500. The ROI difference is staggering when you compare the cost per meaningful conversation. That’s the difference between simply spending money and investing smartly. Building Sesamers has taught me that helping startups find the right events is only half the equation. The other half is helping them understand how to maximize ROI once they’re there. Good props aren’t a marketing expense; they’re opportunities to meet customers, investors and partners, and strike up engaging conversations.

Photo de profil Sophie Marquet
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