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ENTERPRENEURSHIP | Monthly Calendar | October, 2020

TNW 2020

Join 25,000 of the world’s brightest minds with TNW to explore the role tech will play in our collective future. The 15th edition of this flagship event will bring a global speaker lineup and an immersive digital experience to your living room.

When? October 1st – 2nd

Techsauce Global Summit

Techsauce is putting together Asia’s most comprehensive technology summit, the Techsauce Global Summit. This year they are striving to provide you with greater knowledge, connections and resources through using content based on real case studies in order to face the adversities presented and evolve stronger together.

When? October 5th – 8th, 2020

South Summit

A renewed pioneer concept boosting their initial values and based on an omnichannel platform. This South Summit encounter will be more global, integrative and transversal multiplying exponentially the connections among the key players of the innovation ecosystem and the generation of real business opportunities at all levels.

When? October 6th – 8th, 2020

SaaStock EMEA

Europe’s one of the most actionable conferences for B2B SaaS founders, executives, and investors is back. Join SaaStock EMEA for an online conference dedicated to intensive knowledge and networking, all in the name of traction, growth, and scale.

When? October 12th – 15th

World Summit AI

WSAI is one of the world’s leading and largest AI summits that gathers the global AI ecosystem of Enterprise, BigTech, Startups, Investors and Science, the brightest brains in AI as speakers every year to tackle head-on the most burning AI issues and set the global AI agenda.

When? October 14th, 2020

Turing Fest

Turing Fest’s three tracks — BUILD, GROW and LEAD — foster interdisciplinary learning and networking, to help you and your team break down silos and see the bigger picture.

When? October 20th – December 10th, 2020

DigitalK

From visionary keynotes to workshops bursting with practical advice, and plenty of networking opportunities, DigitalK brings together some of the brightest minds that will help you find out how to reinvent your company and make it competitive for a brand new world.

When? October 15th – 16th, 2020

Arctic15

Arctic15 is the most effective matchmaking startup event in Northern Europe. The focus is on making deals and quality networking. The 2-day event brings together a focused international crowd of startups, investors, corporates, media and influencers.

When? October 19th–21st, 2020

Tech in Asia

This year, the Tech in Asia Conference will explore the tech opportunities presented by the new Golden Age. To adjust to our new reality, we will also be going virtual as we aim to bring you the most relevant insights.

When? October 21st – 22nd, 2020

Hello Tomorrow Global Summit

Hello Tomorrow Global Summit is unlocking the power of deep tech to solve our toughest global challenges, and building a collaborative ecosystem that leverages the power of deep technologies to tackle world challenges.

When? November 16th – 20th, 2020

Webrazzi Summit

Webrazzi is the leading Turkish tech blog focusing mainly on issues regarding local and regional internet and digital markets, startups, investments, technological developments and events.

When? October 21st – 22nd, 2020

GSMA Thrive North America

Join North America’s leaders with GSMA Thrive for three days of online discussion as they meet to navigate the opportunities and the challenges of new technologies like 5G, IoT and AI.

When? October 27th – 29th

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Events 2 days ago

Last week, I spent three days at Bits and Pretzels in Munich — a startup-focused event with a distinctly Bavarian flavor. Think Oktoberfest meets startup conference, complete with dirndls, lederhosen, and more beer than you might expect. As someone building an AI-powered event platform, I went in with a specific mission: Observe how startups actually market themselves at events. Here’s what I discovered: GoodBytz: The power of good demos What they did: Robotics startup GoodBytz set up a booth where its robots prepared kaiserschmarrn (a traditional German dessert) all day long. Why it worked: Nothing beats seeing a product in action. While other booths had brochures and demos, GoodBytz’s robots were actually cooking. The smell, the movement and the end result stirred together an experience that people will remember and talk about. The lesson: If you have a physical product, show it in action. The old writing adage generalizes well: Show, don’t tell.  Let people see, hear and touch the product. WeRoad: The bathroom hack What they did: Posted “Missing Investor” flyers in bathroom stalls with QR codes pointing to their website. Why it worked: Pure genius. Every startup at the event was looking for investors, but the “Missing Investor” headline, while a bit on the nose, proved irresistible. Plus, bathroom stalls are one of the few places where people have 30 seconds to actually read something. The lesson: Think about where your target audience’s attention will remain undivided. Sometimes, the most effective marketing leverages the most unexpected places. Emqopter: Visual impact matters What they did: Designed a bright orange booth that displayed their drone prominently. Why it worked: In a sea of grey, white, beige and brown, Emqopter’s bright orange booth was impossible to overlook. The drone was real, too, and proved a real conversation starter. The lesson: Your booth is competing with hundreds of others. Make it visually distinctive and ensure your product is the hero. Quests: Community building using the product What they did: Created a busy, branded booth with accessories (toy car, traffic cones, a bulletin board) and used their anti-loneliness app to build communities among founders at the event. Why it worked: Quests used their product to solve a real problem right at the event, and the busy booth design generated energy and curiosity. The lesson: Use your product to solve a problem at the event — if it’s possible, of course. Demonstrate your value in real time. Dyno: Event-themed marketing What they did: Distributed branded electrolyte packs with the tagline “Your hangover ends. Your pension lasts – with Dyno.” Why it worked: Dyno aligned its messaging perfectly with the Oktoberfest theme. Every attendee was thinking about beer and hangovers, so Dyno’s goodies were quite relevant. The tagline was clever, memorable, and directly addressed a pain point most people at the event might have to deal with later. The lesson: Tailor your marketing to the event’s theme and culture. The more you tie your messaging and product to the context, the more memorable you become. So, what did I learn? Event marketing is about more than just showing up and setting up a booth; you have to understand your audience and create experiences that people will remember. Here’s what really struck me: most startups and even big companies don’t know how to leverage events properly. They book the booth, show up and hope for the best; maybe they bring some branded pens and a pop-up banner. Then they’ll go back home and wonder why they spent €5,000 in exchange for 50 business cards that never convert. The startups that stood out at Bits and Pretzels understand something fundamental: event ROI isn’t about booth size or location; it’s about strategy, creativity and planning. None of the startups above improvised on-site, or planned something the night before the event in their hotel rooms. They laid everything out 4-6 weeks before the event. A solid pre-event strategy is what separates successful event marketing from expensive booth rental.  But what matters most for early-stage startups is that you don’t need a massive budget to stand out. WeRoad’s bathroom stall hack probably cost €50 to print the flyers. A standard booth package at Bits and Pretzels would go for €3,000 to €5,500. The ROI difference is staggering when you compare the cost per meaningful conversation. That’s the difference between simply spending money and investing smartly. Building Sesamers has taught me that helping startups find the right events is only half the equation. The other half is helping them understand how to maximize ROI once they’re there. Good props aren’t a marketing expense; they’re opportunities to meet customers, investors and partners, and strike up engaging conversations.

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New Materials 3 days ago

Lios Group, the Irish startup behind SoundBounce, was a winner of JEC Composites Startup Booster 2018, and has been making significant strides since taking home the award.

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New Materials 1 week ago

Tree Composites aims to accelerate the energy transition with innovative composite joints.

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