Sesame Summit 2026 – application open

Startup Events & Conferences in November 2020 – Selected

Autonomy Digital

More than an event, Autonomy is a Business2Business/Business2Government platform that brings together all the players involved in sustainable and intelligent mobility. Innovators, startups and large groups trust us every year to promote their solutions to transport operators, elected officials, cities, investors and the media.

When? November 4th – 5th

SVC2UK Digital Summit

At SVC2UK, the purpose is to fuel the global growth of tech entrepreneurial ecosystems. They strive to do this by connecting the global entrepreneurial community to allow our scale ups to grow exponentially, foster an inclusive and diverse network of entrepreneurs and inspire the next generation of business leaders.

When? November 9th – 12th

Electronomous 2020

Electronomous is one of Europe’s leading Mobility & Smart City Events. This International Summit brings together Global thought leaders, Disruptors, Innovators, & Policy Makers helping them to create meaningful and valuable connections in this new era of Mobility. We create a platform for participants showcase their cutting edge technology to the mobility community & Smart Cities globally.

When? November 12th – 13th

Tech Week

Tech Week is not just a large-scale conference, but a large educational hub on digital technologies for business, where people communicate, get inspired and find ready-made solutions for business.

When? November 16th – 19th

The Women in Tech World Series Online Festival

10,000+ female tech professionals and diversity advocates from across the globe at The Women in Technology World Series Online Festival this November. Join this week-long festival to celebrate the power of resilience amongst female tech professionals as we shine a light on the transformative tech engineered by women of all diverse backgrounds across the world.

When? November 16th – 20th

Hello Tomorrow Global Summit 2020

Hello Tomorrow Global Summit is unlocking the power of deep tech to solve our toughest global challenges, and building a collaborative ecosystem that leverages the power of deep technologies to tackle world challenges.

When? November 16th – 20th

European Startup Festival

The European Startup Festival is celebrating the European Startup Community at this inspirational event that connects start-ups, investors, incubators, accelerators, institutions, universities, cities and other stakeholders of the European Startup Ecosystem.

When? November 16th – 21st

SaaStock APAC

SaaStock APAC is the most actionable conference for B2B SaaS founders, executives, and investors is back in an all-new, fully-online format.

When? November 23rd – 24th

Unbound FinTech Abu Dhabi

Are you an innovator, founder, investor, executive, academic or scaleup in the financial services industry? Do you work for a VC, government body, financial institution or a startup? Are you involved in financial technology, AI, security, mobile banking, payments, insurance, regulation, blockchain or wealth management? If the answer is yes then join us for FinTech Abu Dhabi 2020.

When? November 24th – 26th

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Events 2 days ago

Last week, I spent three days at Bits and Pretzels in Munich — a startup-focused event with a distinctly Bavarian flavor. Think Oktoberfest meets startup conference, complete with dirndls, lederhosen, and more beer than you might expect. As someone building an AI-powered event platform, I went in with a specific mission: Observe how startups actually market themselves at events. Here’s what I discovered: GoodBytz: The power of good demos What they did: Robotics startup GoodBytz set up a booth where its robots prepared kaiserschmarrn (a traditional German dessert) all day long. Why it worked: Nothing beats seeing a product in action. While other booths had brochures and demos, GoodBytz’s robots were actually cooking. The smell, the movement and the end result stirred together an experience that people will remember and talk about. The lesson: If you have a physical product, show it in action. The old writing adage generalizes well: Show, don’t tell.  Let people see, hear and touch the product. WeRoad: The bathroom hack What they did: Posted “Missing Investor” flyers in bathroom stalls with QR codes pointing to their website. Why it worked: Pure genius. Every startup at the event was looking for investors, but the “Missing Investor” headline, while a bit on the nose, proved irresistible. Plus, bathroom stalls are one of the few places where people have 30 seconds to actually read something. The lesson: Think about where your target audience’s attention will remain undivided. Sometimes, the most effective marketing leverages the most unexpected places. Emqopter: Visual impact matters What they did: Designed a bright orange booth that displayed their drone prominently. Why it worked: In a sea of grey, white, beige and brown, Emqopter’s bright orange booth was impossible to overlook. The drone was real, too, and proved a real conversation starter. The lesson: Your booth is competing with hundreds of others. Make it visually distinctive and ensure your product is the hero. Quests: Community building using the product What they did: Created a busy, branded booth with accessories (toy car, traffic cones, a bulletin board) and used their anti-loneliness app to build communities among founders at the event. Why it worked: Quests used their product to solve a real problem right at the event, and the busy booth design generated energy and curiosity. The lesson: Use your product to solve a problem at the event — if it’s possible, of course. Demonstrate your value in real time. Dyno: Event-themed marketing What they did: Distributed branded electrolyte packs with the tagline “Your hangover ends. Your pension lasts – with Dyno.” Why it worked: Dyno aligned its messaging perfectly with the Oktoberfest theme. Every attendee was thinking about beer and hangovers, so Dyno’s goodies were quite relevant. The tagline was clever, memorable, and directly addressed a pain point most people at the event might have to deal with later. The lesson: Tailor your marketing to the event’s theme and culture. The more you tie your messaging and product to the context, the more memorable you become. So, what did I learn? Event marketing is about more than just showing up and setting up a booth; you have to understand your audience and create experiences that people will remember. Here’s what really struck me: most startups and even big companies don’t know how to leverage events properly. They book the booth, show up and hope for the best; maybe they bring some branded pens and a pop-up banner. Then they’ll go back home and wonder why they spent €5,000 in exchange for 50 business cards that never convert. The startups that stood out at Bits and Pretzels understand something fundamental: event ROI isn’t about booth size or location; it’s about strategy, creativity and planning. None of the startups above improvised on-site, or planned something the night before the event in their hotel rooms. They laid everything out 4-6 weeks before the event. A solid pre-event strategy is what separates successful event marketing from expensive booth rental.  But what matters most for early-stage startups is that you don’t need a massive budget to stand out. WeRoad’s bathroom stall hack probably cost €50 to print the flyers. A standard booth package at Bits and Pretzels would go for €3,000 to €5,500. The ROI difference is staggering when you compare the cost per meaningful conversation. That’s the difference between simply spending money and investing smartly. Building Sesamers has taught me that helping startups find the right events is only half the equation. The other half is helping them understand how to maximize ROI once they’re there. Good props aren’t a marketing expense; they’re opportunities to meet customers, investors and partners, and strike up engaging conversations.

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New Materials 3 days ago

Lios Group, the Irish startup behind SoundBounce, was a winner of JEC Composites Startup Booster 2018, and has been making significant strides since taking home the award.

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New Materials 1 week ago

Tree Composites aims to accelerate the energy transition with innovative composite joints.

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