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Selected Events for September 2022

Sruthi Kolukuluri Sruthi Kolukuluri
August 28, 2022

Data Natives 2022

Aug 31-Sept 2 – Germany
DN22 will bring together tech industry including experts, entrepreneurs, & data scientists to share the latest data trends, challenge the status quo and provoke new ways of thinking.

PIRATE Summit 2022

Sept 6-7 – Germany
PIRATE Summit focuses on real-life experiences, authentic connections, peer learning, and is characterized by its festival-like atmosphere. An environment for people to let their guard down, engage in meaningful ways, renew old friendships, start new ones, and just be themselves. #RaiseYourself ‍☠️

SUN X Digital Week 2022

Sept 7-10 – Germany
Startupnight is back with SUN X Digital Week featuring talks, discussions, workshops, pitches, awards & startup exhibitions touching hot topics in digitization, incubators & accelerators, diversity, and recruiting all the way to technology and innovation.

DecompileD Conference 2022

Sept 9 – Germany
The DecompileD Conference aims at all those engineers, developers, tech founders, and product owners who miss the deep technical exchange and real user reports at other conferences or who want to immerse themselves in the tech community.

SaaStr Annual

September 13-15 – USA
Get ready for specific, SaaStr-style actionable advice and learnings to help grow your business from $0 to $100M ARR with less stress and more success. No commercials, no paid content, no boring panels.

Big-Data.AI Summit 2022

Sept 14-15 – Germany
The Big-Data.AI Summit is one of Europe’s leading conferences on the practical applications of smart data in business. As part of the hub.berlin business festival, the Big-Data.AI Summit will welcome 8,000 attendees keen on going beyond the hype and diving into the depths of the big data and AI revolution. Over the course of two days, participants & attendees can look forward to a broad and carefully selected program that combines 45 hours of best practice presentations and workshops by over 200 leading specialists.

TechBBQ 2022

Sept 14-15 – Denmark
TechBBQ is for entrepreneurs, investors, journalists, and tech enthusiasts looking for an intimate, well-designed and educational experience; the main goal being to support and strengthen the Nordic ecosystem by fostering growth for startups and scaleups.

Infobip Shift 2022

Sept 19-20 – Croatia
One of the largest developer conferences in SE Europe, gathering the global community on the Croatian coastline.

IPEM 2022

Sept 20-22 – France
Helping foster and engage the private capital community internationally through several live and digital events; join thousands of your peers and enjoy new connections!

Oslo Business Forum 2022

Sept 21-22  – Norway
The 2-day event gathers 10,000 business leaders from 30+ countries. If you want to take your leadership game to the next level & network with other C-level, this is the place to be!

DMEXCO 2022

Sept 21-22 – Germany
DMEXCO is one of Europe’s leading digital marketing & Tech events!

Bits & Pretzels 2022

Sept 25-27 – Germany
Started as a small founder’s breakfast with 80 participants, Bits & Pretzels quickly developed into one of Europe’s leading founder’s festivals – attracting some of the world’s greatest companies, speakers and entrepreneurs alike.

Nordic Fintech Week 2022

Sept 27-28 – Denmark
Nordic Fintech Week 2022 will bring together the most influential founders and visionary companies, to elevate the unique talent, mindset, and innovation that are simplifying finance globally, as well as providing an industry outlook on the latest trends and developments.

TechChill Milano 2022

Sept 27-29 – Italy
TechChill Milano will bring key players and game-changers together to share their insights and best practices on how to build a strong Italian startup ecosystem.

Urban Tech Forward 2022

Sept 27-28 – Poland
Urban Tech Forward is a revolutionary hybrid event that aims to radicalise urban sustainability using powerful tech solutions. Designed to rethink spaces where people live and work – through the prism of efficiency, resilience and technology – the forum brings leading urban tech innovators, venture capitalists, real estate developers, policy-makers and industry’s most prominent entrepreneurs to collaborate, shift the way we build and, ultimately, to make an impact that matters.

Health Innovation Summit

Sept 27-28 – USA
The Health Innovation Summit is a marquee event, focused on elevating the Carolinas as the epicenter of healthcare innovation, and highlighting the important work of local organizations, entrepreneurs and health systems in the region. This year’s Summit is bringing together industry experts and innovators to discuss some the industry’s most disruptive topics and the future of health.

Rockstart

Sept 28 – Denmark
Rockstart is hosting its first annual event, empowering founders to drive positive change in a world that seriously needs more sustainability. Apply to attend and join in creating a better food system, transforming the energy business, and developing promising technologies.

France Digitale Day

Sept 28 – France
France Digitale Day (#FDDay) will bring together over 2,500 founders and investors from across France and Europe to discuss the latest trends in business, tech and society in a unique, village-like venue in Paris.

Immerse Global Summit Europe

Sept 28-30 – Portugal
Get aligned with a content-driven immersive technology show, featuring life-changing conversations, talks, developer workshops, exhibits, and events led by globally leading companies and organizations, who are sharing practical and valuable real-use cases from the immersive industry – all in a world-class city, topped off with parties, networking, and surprises.

The Dutch Startup Conference 2022

Sept 29 – Netherlands
This 2nd edition of the Dutch Startup Conference is built for startup founders, VCs, executives, and seed fund partners.

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Sruthi Kolukuluri

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Events 2 days ago
5 brilliant startup marketing techniques from Bits and Pretzels 2025

Last week, I spent three days at Bits and Pretzels in Munich — a startup-focused event with a distinctly Bavarian flavor. Think Oktoberfest meets startup conference, complete with dirndls, lederhosen, and more beer than you might expect. As someone building an AI-powered event platform, I went in with a specific mission: Observe how startups actually market themselves at events. Here’s what I discovered: GoodBytz: The power of good demos What they did: Robotics startup GoodBytz set up a booth where its robots prepared kaiserschmarrn (a traditional German dessert) all day long. Why it worked: Nothing beats seeing a product in action. While other booths had brochures and demos, GoodBytz’s robots were actually cooking. The smell, the movement and the end result stirred together an experience that people will remember and talk about. The lesson: If you have a physical product, show it in action. The old writing adage generalizes well: Show, don’t tell.  Let people see, hear and touch the product. WeRoad: The bathroom hack What they did: Posted “Missing Investor” flyers in bathroom stalls with QR codes pointing to their website. Why it worked: Pure genius. Every startup at the event was looking for investors, but the “Missing Investor” headline, while a bit on the nose, proved irresistible. Plus, bathroom stalls are one of the few places where people have 30 seconds to actually read something. The lesson: Think about where your target audience’s attention will remain undivided. Sometimes, the most effective marketing leverages the most unexpected places. Emqopter: Visual impact matters What they did: Designed a bright orange booth that displayed their drone prominently. Why it worked: In a sea of grey, white, beige and brown, Emqopter’s bright orange booth was impossible to overlook. The drone was real, too, and proved a real conversation starter. The lesson: Your booth is competing with hundreds of others. Make it visually distinctive and ensure your product is the hero. Quests: Community building using the product What they did: Created a busy, branded booth with accessories (toy car, traffic cones, a bulletin board) and used their anti-loneliness app to build communities among founders at the event. Why it worked: Quests used their product to solve a real problem right at the event, and the busy booth design generated energy and curiosity. The lesson: Use your product to solve a problem at the event — if it’s possible, of course. Demonstrate your value in real time. Dyno: Event-themed marketing What they did: Distributed branded electrolyte packs with the tagline “Your hangover ends. Your pension lasts – with Dyno.” Why it worked: Dyno aligned its messaging perfectly with the Oktoberfest theme. Every attendee was thinking about beer and hangovers, so Dyno’s goodies were quite relevant. The tagline was clever, memorable, and directly addressed a pain point most people at the event might have to deal with later. The lesson: Tailor your marketing to the event’s theme and culture. The more you tie your messaging and product to the context, the more memorable you become. So, what did I learn? Event marketing is about more than just showing up and setting up a booth; you have to understand your audience and create experiences that people will remember. Here’s what really struck me: most startups and even big companies don’t know how to leverage events properly. They book the booth, show up and hope for the best; maybe they bring some branded pens and a pop-up banner. Then they’ll go back home and wonder why they spent €5,000 in exchange for 50 business cards that never convert. The startups that stood out at Bits and Pretzels understand something fundamental: event ROI isn’t about booth size or location; it’s about strategy, creativity and planning. None of the startups above improvised on-site, or planned something the night before the event in their hotel rooms. They laid everything out 4-6 weeks before the event. A solid pre-event strategy is what separates successful event marketing from expensive booth rental.  But what matters most for early-stage startups is that you don’t need a massive budget to stand out. WeRoad’s bathroom stall hack probably cost €50 to print the flyers. A standard booth package at Bits and Pretzels would go for €3,000 to €5,500. The ROI difference is staggering when you compare the cost per meaningful conversation. That’s the difference between simply spending money and investing smartly. Building Sesamers has taught me that helping startups find the right events is only half the equation. The other half is helping them understand how to maximize ROI once they’re there. Good props aren’t a marketing expense; they’re opportunities to meet customers, investors and partners, and strike up engaging conversations.

Photo de profil Sophie Marquet
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