Sesame Summit 2026 – application open

Selected Events for October 2022

Seoul Meta Week

Oct 4-6 – South Korea
Seoul Meta Week 2022 introduces a novel platform to create a blockchain-based ecosystem with collective values. Experts, creators, NFT artists & collectors will gather from across the globe to share their knowledge on the latest trends related to the metaverse, NFTs, Web3, and blockchain technology.

Sifted Summit

Oct 5-6 – UK
Sifted is moving off the page and onto the stage – bringing startup Europe under one roof with new perspectives, new opportunities, and new chances to collaborate.

PAKCon 2022

Oct 7 – Germany
The Project A Knowledge Conference (PAKCon) 2022 is a one-day in-person conference for anyone who seeks to change the world of startups and venture capital.  Experts from every area of digital operations will share their insights and best practices: From investment to operations, from marketing to software engineering, from sales to branding, and from data science to product management.

BlockHealth Summit

Oct 10-13 – UAE
BlockHealth Summit is the world’s leading blockchain and healthcare event which is dedicated to advance healthcare interoperability. This event connected healthcare industry adopters of the PTOYMatrix blockchain network and facilitated the adoption of emerging technologies in the industry during the previous years.

Marketplace Conference

Oct 11 – Germany
On October 11th, Berlin, pan-European seed stage VC Speedinvest will be hosting their annual Marketplace Conference that brings together hundreds of founders, investors, and leaders from across Europe’s marketplaces ecosystem.

Webrazzi Summit 2022

Oct 12 – Turkey
The Webrazzi Summit is the annual meeting point of the Turkish entrepreneurship and technology ecosystem and hosts important local and international speakers along with thousands of participants.

DLD Tel Aviv Innovation Festival

Oct 12-15 – Israel
DLD Tel Aviv Innovation Festival is an event dedicated to business opportunities for investments in startups, technology, and innovations. Includes conferences on various technologies.

SIAL Paris 2022

Oct 15-19 – France
Throughout the SIAL, Paris will be a source of inspiration for the entire food community. Discover all the latest trends and innovations, meet the right business partners for you and rise to the challenges facing the industry together.

SaaStock 2022

Oct 17-19 – Ireland
Join 5,000+ SaaS founders, execs, and investors as they come together to learn from industry experts, get hot leads, fill up their calendars with business development opportunities, and connect with their peers.

Manchester Tech Festival

Oct 17-21 – UK
Manchester Tech Festival is a week-long festival that will highlight diverse talent, showcase innovative businesses and bring together the ecosystem and the community. They’re planning 40+ events throughout the year, culminating in an entire week of celebration for the tech and digital community.

Valencia Digital Summit

Oct 24-26 – Spain
Fueled by the main theme of “Inspiring the Good Future”, Valencia Digital Summit 2022 showcases how technology, innovation, and digitization can change, impact and transform every aspect of our lives in a positive way. It will address the role of technology in the main social and economic challenges faced by society in the near future.

Food Tech Congress 2022

Oct 26-27 – Poland
The annual Food Tech Congress is where innovation thrives, bold ideas spark, and business gets done. In two action-packed days, some of the most prominent food tech entrepreneurs, innovators, investors, and government leaders from all around the globe will convene to work on solving some of the most pressing challenges of the industry.

SX Tech

Oct 27 – Germany
Sx Tech Eu is the event that promotes and showcases the future of technology and pleasure. Sx Tech Eu will host the first-ever inclusion at one of the largest tech conferences in the CEE – Wolves Summit.

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Events 22 hours ago

Last week, I spent three days at Bits and Pretzels in Munich — a startup-focused event with a distinctly Bavarian flavor. Think Oktoberfest meets startup conference, complete with dirndls, lederhosen, and more beer than you might expect. As someone building an AI-powered event platform, I went in with a specific mission: Observe how startups actually market themselves at events. Here’s what I discovered: GoodBytz: The power of good demos What they did: Robotics startup GoodBytz set up a booth where its robots prepared kaiserschmarrn (a traditional German dessert) all day long. Why it worked: Nothing beats seeing a product in action. While other booths had brochures and demos, GoodBytz’s robots were actually cooking. The smell, the movement and the end result stirred together an experience that people will remember and talk about. The lesson: If you have a physical product, show it in action. The old writing adage generalizes well: Show, don’t tell.  Let people see, hear and touch the product. WeRoad: The bathroom hack What they did: Posted “Missing Investor” flyers in bathroom stalls with QR codes pointing to their website. Why it worked: Pure genius. Every startup at the event was looking for investors, but the “Missing Investor” headline, while a bit on the nose, proved irresistible. Plus, bathroom stalls are one of the few places where people have 30 seconds to actually read something. The lesson: Think about where your target audience’s attention will remain undivided. Sometimes, the most effective marketing leverages the most unexpected places. Emqopter: Visual impact matters What they did: Designed a bright orange booth that displayed their drone prominently. Why it worked: In a sea of grey, white, beige and brown, Emqopter’s bright orange booth was impossible to overlook. The drone was real, too, and proved a real conversation starter. The lesson: Your booth is competing with hundreds of others. Make it visually distinctive and ensure your product is the hero. Quests: Community building using the product What they did: Created a busy, branded booth with accessories (toy car, traffic cones, a bulletin board) and used their anti-loneliness app to build communities among founders at the event. Why it worked: Quests used their product to solve a real problem right at the event, and the busy booth design generated energy and curiosity. The lesson: Use your product to solve a problem at the event — if it’s possible, of course. Demonstrate your value in real time. Dyno: Event-themed marketing What they did: Distributed branded electrolyte packs with the tagline “Your hangover ends. Your pension lasts – with Dyno.” Why it worked: Dyno aligned its messaging perfectly with the Oktoberfest theme. Every attendee was thinking about beer and hangovers, so Dyno’s goodies were quite relevant. The tagline was clever, memorable, and directly addressed a pain point most people at the event might have to deal with later. The lesson: Tailor your marketing to the event’s theme and culture. The more you tie your messaging and product to the context, the more memorable you become. So, what did I learn? Event marketing is about more than just showing up and setting up a booth; you have to understand your audience and create experiences that people will remember. Here’s what really struck me: most startups and even big companies don’t know how to leverage events properly. They book the booth, show up and hope for the best; maybe they bring some branded pens and a pop-up banner. Then they’ll go back home and wonder why they spent €5,000 in exchange for 50 business cards that never convert. The startups that stood out at Bits and Pretzels understand something fundamental: event ROI isn’t about booth size or location; it’s about strategy, creativity and planning. None of the startups above improvised on-site, or planned something the night before the event in their hotel rooms. They laid everything out 4-6 weeks before the event. A solid pre-event strategy is what separates successful event marketing from expensive booth rental.  But what matters most for early-stage startups is that you don’t need a massive budget to stand out. WeRoad’s bathroom stall hack probably cost €50 to print the flyers. A standard booth package at Bits and Pretzels would go for €3,000 to €5,500. The ROI difference is staggering when you compare the cost per meaningful conversation. That’s the difference between simply spending money and investing smartly. Building Sesamers has taught me that helping startups find the right events is only half the equation. The other half is helping them understand how to maximize ROI once they’re there. Good props aren’t a marketing expense; they’re opportunities to meet customers, investors and partners, and strike up engaging conversations.

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New Materials 2 days ago

Lios Group, the Irish startup behind SoundBounce, was a winner of JEC Composites Startup Booster 2018, and has been making significant strides since taking home the award.

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New Materials 1 week ago

Tree Composites aims to accelerate the energy transition with innovative composite joints.

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