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Selected Events for May

Esther Fälemark Esther Fälemark
April 27, 2022

Paris 2022 Q2 Venture Capital World Summit

May 2 – France
A series of investment conferences, here to help businesses get more capital, and expertise as they need to scale up and grow internationally with the support from a trusted network of investors.

SIME22

May 4-5 – Sweden
Experience SIME22’s inspiration stage paired with deep dives into relevant topics in their Summits and expert talks. They will facilitate great business meetings and network opportunities.

Blockchain Fest 2022

May 4-5 – Cyprus
Blockchain Fest is one of the most interactive hybrid European events on blockchain, exchanges, cryptocurrencies, decentralized finance (DeFi), NFTs, mining, gaming & gambling, online payments and investment.

South Summit Brazil 2022

May 4-6 – Brazil
The innovative and vibrant reference of the Ibero-American ecosystem with one of the biggest Startup events to Porto Alegre in Brazil. The event will feature top speakers that will give their insights and expertise on the latest trends in the innovation ecosystem, partnership and business opportunities.

Global Female Leaders 2022 – 7th Annual Summit

May 9-10 – Germany
The Global Female Leaders summit brings together high-achieving leaders from all over the world. It gives focus to new ways of thinking and presents aspects we think we already understand from a new and unfamiliar perspective. The summit enables women to start a dialogue; women who shape their societies and their organizations – women who make their mark.

EcoMotion Week 2022

May 9-12 – Israel
EcoMotion is one of the global smart mobility communities bringing people together with many opportunities for knowledge sharing, networking and countless interactions on the frontier of innovative technologies in smart mobility.

LSX World Congress 2022

May 10-11 – UK
LSX World Congress gathers the founders and CEOs of innovative startups through to publicly listed life sciences giants, and everyone in between. It represents the breadth and depth of the cutting-edge research and technology driving the advances in the industry right now and in the near future.

IOT Solutions World Congress 2022

May 10-12 – Spain
An event showcasing some game-changing solutions & technologies that are disrupting and transforming the industry. Global players are involved in the digital transformation of companies, exchanges of ideas, experiences and success stories on the benefits for the end-user.

Adobe DITAWORLD 2022

May 10-12 – USA
One of the world’s biggest DITA online conferences for marketing and technical communication professionals. The program will offer a wide range of topics, from high-level strategic approaches to very practical sessions and industry presentations.

Nordic IT Security 2022

May 12 – Sweden
What once started as a local conference in Stockholm, throughout the years has grown to become one of the leading dedicated cybersecurity events that bring together the converging worlds of IT, cyber, and information security to learn, share and buy.

DigitalK 2022

May 12-13 – Bulgaria
DigitalK is among the leading European events that guide you through digital transformation. Join to hear the big ideas they believe will shape the industries in the years ahead.

TECHSPO Toronto 2022

May 12-13 – Canada
This 2-day tech expo will bring together some of the best developers, brands, marketers, technology providers, designers, innovators and evangelists looking to set the pace in our advanced world of technology.

EU-Startups Summit 2022

May 12-13 – Spain
Startups will come together to learn from some of the most successful European entrepreneurs. Startup founders, tech folks, corporates, business angels, media people and investors from all across Europe will gather and the event will offer great networking opportunities, educational talks, fireside chats and inspiring speakers.

Podim DX 2022

May 16-18 – Slovenia
Podim is one of the most influential startup & tech events in the CEE region, based in Slovenia, where innovation meets business opportunities, capital, and knowledge.

Tech.eu Summit

May 17 – Belgium
Tech.eu Summit will bring together more than 2,500 European tech startups, scaleup entrepreneurs, executives, investors and corporate innovation leaders. The summit will feature experts from Tech, fintech, digital transformation, e-commerce and marketplaces, health tech, deep tech and AI.

EBAN Cork 2022

May 18-19 – Ireland
The EBAN Annual Congress is one of Europe’s largest international private investment & entrepreneurship events. The event will take place over a three-days, including Investor led workshops, keynotes, pitching sessions, round table workshops etc.

Latitude59 2022

May 19-20 – Estonia
Latitude59 is a great place to be for networking opportunities, in-depth discussions with top international players and opportunity for several pitching rounds for both startups as well as investors, and an overall chance to get together and reflect on the crazy strenuous months behind us and forge new plans for the future.

ChangeNOW 2022

May 19-21 – France
The ChangeNOW summit is an accelerator event with an aim for a better world. Over 3 days, the summit puts the spotlight on the most concrete and innovative solutions to face some of the World’s biggest challenges.

Startup CTO Summit

May 25-26 – Virtual
The CTO Summit is designed to help you learn from top practitioners and share experiences with your peers, whether you want to figure out how to return to the office in a sustainable way, avoid the “great resignation”, think through the practicalities of hiring and managing international teams, or simply learn how to improve your engineering effectiveness using approaches such as DORA metrics.

Vienna UP’22

May 27-June 3 – Austria
A decentralized community-driven festival in the heart of Europe, shining a light on what the future of technology holds. With their contributing partners, they’re building a unique interconnected experience for startups, investors, tech enthusiasts, creatives and visionaries.

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Esther Fälemark

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Events 2 days ago
5 brilliant startup marketing techniques from Bits and Pretzels 2025

Last week, I spent three days at Bits and Pretzels in Munich — a startup-focused event with a distinctly Bavarian flavor. Think Oktoberfest meets startup conference, complete with dirndls, lederhosen, and more beer than you might expect. As someone building an AI-powered event platform, I went in with a specific mission: Observe how startups actually market themselves at events. Here’s what I discovered: GoodBytz: The power of good demos What they did: Robotics startup GoodBytz set up a booth where its robots prepared kaiserschmarrn (a traditional German dessert) all day long. Why it worked: Nothing beats seeing a product in action. While other booths had brochures and demos, GoodBytz’s robots were actually cooking. The smell, the movement and the end result stirred together an experience that people will remember and talk about. The lesson: If you have a physical product, show it in action. The old writing adage generalizes well: Show, don’t tell.  Let people see, hear and touch the product. WeRoad: The bathroom hack What they did: Posted “Missing Investor” flyers in bathroom stalls with QR codes pointing to their website. Why it worked: Pure genius. Every startup at the event was looking for investors, but the “Missing Investor” headline, while a bit on the nose, proved irresistible. Plus, bathroom stalls are one of the few places where people have 30 seconds to actually read something. The lesson: Think about where your target audience’s attention will remain undivided. Sometimes, the most effective marketing leverages the most unexpected places. Emqopter: Visual impact matters What they did: Designed a bright orange booth that displayed their drone prominently. Why it worked: In a sea of grey, white, beige and brown, Emqopter’s bright orange booth was impossible to overlook. The drone was real, too, and proved a real conversation starter. The lesson: Your booth is competing with hundreds of others. Make it visually distinctive and ensure your product is the hero. Quests: Community building using the product What they did: Created a busy, branded booth with accessories (toy car, traffic cones, a bulletin board) and used their anti-loneliness app to build communities among founders at the event. Why it worked: Quests used their product to solve a real problem right at the event, and the busy booth design generated energy and curiosity. The lesson: Use your product to solve a problem at the event — if it’s possible, of course. Demonstrate your value in real time. Dyno: Event-themed marketing What they did: Distributed branded electrolyte packs with the tagline “Your hangover ends. Your pension lasts – with Dyno.” Why it worked: Dyno aligned its messaging perfectly with the Oktoberfest theme. Every attendee was thinking about beer and hangovers, so Dyno’s goodies were quite relevant. The tagline was clever, memorable, and directly addressed a pain point most people at the event might have to deal with later. The lesson: Tailor your marketing to the event’s theme and culture. The more you tie your messaging and product to the context, the more memorable you become. So, what did I learn? Event marketing is about more than just showing up and setting up a booth; you have to understand your audience and create experiences that people will remember. Here’s what really struck me: most startups and even big companies don’t know how to leverage events properly. They book the booth, show up and hope for the best; maybe they bring some branded pens and a pop-up banner. Then they’ll go back home and wonder why they spent €5,000 in exchange for 50 business cards that never convert. The startups that stood out at Bits and Pretzels understand something fundamental: event ROI isn’t about booth size or location; it’s about strategy, creativity and planning. None of the startups above improvised on-site, or planned something the night before the event in their hotel rooms. They laid everything out 4-6 weeks before the event. A solid pre-event strategy is what separates successful event marketing from expensive booth rental.  But what matters most for early-stage startups is that you don’t need a massive budget to stand out. WeRoad’s bathroom stall hack probably cost €50 to print the flyers. A standard booth package at Bits and Pretzels would go for €3,000 to €5,500. The ROI difference is staggering when you compare the cost per meaningful conversation. That’s the difference between simply spending money and investing smartly. Building Sesamers has taught me that helping startups find the right events is only half the equation. The other half is helping them understand how to maximize ROI once they’re there. Good props aren’t a marketing expense; they’re opportunities to meet customers, investors and partners, and strike up engaging conversations.

Photo de profil Sophie Marquet
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From Space to Construction: Lios’ Mission to Silence Noise Pollution

Lios Group, the Irish startup behind SoundBounce, was a winner of JEC Composites Startup Booster 2018, and has been making significant strides since taking home the award.

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New Materials 1 week ago
Tree Composites’ Path to Cheaper Offshore Wind

Tree Composites aims to accelerate the energy transition with innovative composite joints.

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