Sesame Summit 2026 – application open

Selected Events Calendar – Week 38

London Tech Week 2021

September 20-24 – UK (Hybrid)
London Tech Week will gather the world’s most inspirational founders, global leaders, senior investors and rising stars to collaborate and discuss the vital role of technology in society. The festival’s purpose is to showcase how tech is transforming both business and society by driving important conversations around transformation, diversity and innovation.

SuperInvestor 2021

September 20-23 – UK
The global meeting place for private equity LPs and GPs, join 1,400+ attendees, 450+ LPs &  600+ GPs.Reflect on the past year and compare views on what the future looks like. Through data-rich presentations, lively panel discussions and interactive workshops, explore private capital in a post-pandemic world.

Electronomous 2021

September 20-24 – Ireland (Hybrid)
Electronomous is one of Europe’s leading Mobility & Smart City Events. This International Summit brings together Global thought leaders, Disruptors, Innovators, & Policy Makers helping them to create meaningful and valuable connections in this new era of mobility. We create a platform for participants to showcase their cutting edge technology to the mobility community & Smart Cities globally.

Money20/20 Europe

September 21-23 – Netherlands
Money20/20 will be alive with pop-up experiences, secret spaces, surprise events and visionary minds. Being part of the show doesn’t just guarantee you exposure, connections and growth, it makes you an integral part of the frontiers of fintech.

TechCrunch Disrupt 2021

September 21-23 – Virtual
TechCrunch Disrupt is five days of non-stop online programming with two big focuses: founders and investors shaping the future of disruptive technology and ideas and startup experts providing insights to entrepreneurs.

Future Festival 2021

September 21-23 – Virtual
This is when consumer needs totally change. Knowing how to spot trends, make new connections, action ideas, and change the way you work, will help you not only survive but stay ahead. This is Trend Hunter’s area of expertise.

France Digitale Day 2021

September 22 – France
Join the European ecosystem at FDDay 2021. This year’s event will focus on alternatives. Talent Stage: Alternatives to “subway-work-sleep”. European Stage: Alternatives to California-centrism. Impact stage: Alternatives to hypergrowth models.

Techsylvania 2021

September 22-23 – Virtual
What’s next? This has always been on our minds when creating each edition of Techsylvania. The next in tech, the next in business, the next in the social contexts that determine us to bring to life the best ideas and innovations.

AI & Big Data Expo North America 2021

September 22-23 – USA
The world’s leading AI & Big Data event series will be returning to the Santa Clara Convention Center for a physical show this year.

#FinCon21

September 22-25 – USA (Hybrid)
#FinCon21 is a digital marketing event for anyone creating Personal Finance content on the internet — bloggers, podcasters, YouTubers, coaches and advisors, social media influencers, authors, freelancers, brands, and more!

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Events 2 days ago

Last week, I spent three days at Bits and Pretzels in Munich — a startup-focused event with a distinctly Bavarian flavor. Think Oktoberfest meets startup conference, complete with dirndls, lederhosen, and more beer than you might expect. As someone building an AI-powered event platform, I went in with a specific mission: Observe how startups actually market themselves at events. Here’s what I discovered: GoodBytz: The power of good demos What they did: Robotics startup GoodBytz set up a booth where its robots prepared kaiserschmarrn (a traditional German dessert) all day long. Why it worked: Nothing beats seeing a product in action. While other booths had brochures and demos, GoodBytz’s robots were actually cooking. The smell, the movement and the end result stirred together an experience that people will remember and talk about. The lesson: If you have a physical product, show it in action. The old writing adage generalizes well: Show, don’t tell.  Let people see, hear and touch the product. WeRoad: The bathroom hack What they did: Posted “Missing Investor” flyers in bathroom stalls with QR codes pointing to their website. Why it worked: Pure genius. Every startup at the event was looking for investors, but the “Missing Investor” headline, while a bit on the nose, proved irresistible. Plus, bathroom stalls are one of the few places where people have 30 seconds to actually read something. The lesson: Think about where your target audience’s attention will remain undivided. Sometimes, the most effective marketing leverages the most unexpected places. Emqopter: Visual impact matters What they did: Designed a bright orange booth that displayed their drone prominently. Why it worked: In a sea of grey, white, beige and brown, Emqopter’s bright orange booth was impossible to overlook. The drone was real, too, and proved a real conversation starter. The lesson: Your booth is competing with hundreds of others. Make it visually distinctive and ensure your product is the hero. Quests: Community building using the product What they did: Created a busy, branded booth with accessories (toy car, traffic cones, a bulletin board) and used their anti-loneliness app to build communities among founders at the event. Why it worked: Quests used their product to solve a real problem right at the event, and the busy booth design generated energy and curiosity. The lesson: Use your product to solve a problem at the event — if it’s possible, of course. Demonstrate your value in real time. Dyno: Event-themed marketing What they did: Distributed branded electrolyte packs with the tagline “Your hangover ends. Your pension lasts – with Dyno.” Why it worked: Dyno aligned its messaging perfectly with the Oktoberfest theme. Every attendee was thinking about beer and hangovers, so Dyno’s goodies were quite relevant. The tagline was clever, memorable, and directly addressed a pain point most people at the event might have to deal with later. The lesson: Tailor your marketing to the event’s theme and culture. The more you tie your messaging and product to the context, the more memorable you become. So, what did I learn? Event marketing is about more than just showing up and setting up a booth; you have to understand your audience and create experiences that people will remember. Here’s what really struck me: most startups and even big companies don’t know how to leverage events properly. They book the booth, show up and hope for the best; maybe they bring some branded pens and a pop-up banner. Then they’ll go back home and wonder why they spent €5,000 in exchange for 50 business cards that never convert. The startups that stood out at Bits and Pretzels understand something fundamental: event ROI isn’t about booth size or location; it’s about strategy, creativity and planning. None of the startups above improvised on-site, or planned something the night before the event in their hotel rooms. They laid everything out 4-6 weeks before the event. A solid pre-event strategy is what separates successful event marketing from expensive booth rental.  But what matters most for early-stage startups is that you don’t need a massive budget to stand out. WeRoad’s bathroom stall hack probably cost €50 to print the flyers. A standard booth package at Bits and Pretzels would go for €3,000 to €5,500. The ROI difference is staggering when you compare the cost per meaningful conversation. That’s the difference between simply spending money and investing smartly. Building Sesamers has taught me that helping startups find the right events is only half the equation. The other half is helping them understand how to maximize ROI once they’re there. Good props aren’t a marketing expense; they’re opportunities to meet customers, investors and partners, and strike up engaging conversations.

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New Materials 3 days ago

Lios Group, the Irish startup behind SoundBounce, was a winner of JEC Composites Startup Booster 2018, and has been making significant strides since taking home the award.

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New Materials 1 week ago

Tree Composites aims to accelerate the energy transition with innovative composite joints.

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