Sesame Summit 2026 – application open

Selected Entrepreneurs – Week 51

AWS re:Invent 2020

At AWS re:Invent hear directly from AWS leaders as they share the latest advances in AWS technologies, set the future product direction, and motivate you through compelling success stories.

When? December 14th – 16th

CEO Space 1220

You are ready to take your business to the next level. Remove the barrier. What to expect at CEO Space 1220? Mastermind Circles, Cooperative Networking, Mentorship Meetings, Top Level Experts, and Connections & Resources.

When? December 15th – 18th

European Mobility Expo 2020

European Mobility Expo is the meeting point of all the players in public transport and sustainable mobility in Europe. More than 10 000 highly skilled participants meet there for three days to share their knowledge and exchange about the latest innovations.

When? December 15th – 17th

International Green Industry Innovation and ICT

International Green Industry Innovation and ICT will inform about specific funding opportunities under the EEA and Norway Grants and is a platform to match potential companies that would like to cooperate on a project.

When? December 15th

Virtual Pitching Workshop #December

It is important to understand what investors are looking for in a pitch, how to ensure all key elements are presented, the flow of a good pitch presentation and basic presentation skills that allow presenters to be confident, clear and concise. Good ideas are only as good as its creator’s ability to communicate them. All this and more at Virtual Pitching Workshop.

When? December 16th – 17th

Atto Accelerator Demo Day 2020

Founded in 2019, Atto is a new school for female tech entrepreneurship. The flagship offering is a 12-week remote pre-accelerator program that has been backed by LaunchVic in Australia and AWS in New Zealand.

When? December 16th

TEDxClimateActionTech

ClimateAction.Tech (CAT) is a community of tech workers. Their mission is to provide support and guidance for systemic change in our organizations and industries, to face the climate crisis. The tech industry can be both a cause of climate change and a solution. How do we transition our sector to be more sustainable and, at the same time, help transition the world to be more sustainable? Join TEDxClimateActionTech as they share inspiring talks about actionable climate solutions, for, and from, the tech industry.

When? December 16th

Tech Tour XR 2020

Tech Tour XR brings together entrepreneurs, investors (individual, corporate, business angel, or VC), corporates, & other stakeholders interested in immersive-technology products & services. The forum will select up to 30 entrepreneurs that have a relevant project with sufficient maturity and seek an additional 0.5 to 2 million € funding to reach the market. The selected entrepreneurs will have the chance to pitch their project to a jury made up of top selected investors, corporates, and other stakeholders, and these get a chance to invest in young companies likely to become the next multi-million €/$ market leaders in the booming area of immersive technologies.

When? December 16th – 17th

Let Sales Sell: Removing the Roadblocks that Kill Quota

Performance Management in a Pandemic: How to Maintain Consistent Close Rates Across Your Sales Team is a 3rd session of Let Sales Sell. So you’ve managed to adjust and overcome the curveball that the coronavirus pandemic threw at your sales team. After a tough initial few months back in the spring, your reps are relatively back on track. Now it’s a matter of keeping it that way. Join Drift and Chorus.ai for this third and final session of the Series, as sales management experts show you: best practices for managing sales performance in a remote environment, proven tactics for ensuring consistent close rates, even in a down economy, and what your sales strategy should look like heading into an uncertain 2021.

When? December 16th

ICWE 2020: 14. International Conference on Women Entrepreneurs

ICWE 2020: 14. International Conference on Women Entrepreneurs aims to bring together leading academic scientists, researchers and research scholars to exchange and share their experiences and research results on all aspects of Women Entrepreneurs. It also provides a premier interdisciplinary platform for researchers, practitioners and educators to present and discuss the most recent innovations, trends, and concerns as well as practical challenges encountered and solutions adopted in the fields of Women Entrepreneurs.

When? December 17th – 18th

Powderkeg Unvalley 2020

Powderkeg Unvalley 2020 is a 2-day virtual conference to connect you with the biggest opportunities in Tech between the coasts. If you’d like to connect to the hottest companies in tech beyond Silicon Valley—this virtual event is for you. Join the event online from wherever you are in the world to learn about the latest and greatest technologies being built in these rising tech hubs while connecting with the startups and tech leaders defining the future.

When? December 17th – 19th

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Events 2 days ago

Last week, I spent three days at Bits and Pretzels in Munich — a startup-focused event with a distinctly Bavarian flavor. Think Oktoberfest meets startup conference, complete with dirndls, lederhosen, and more beer than you might expect. As someone building an AI-powered event platform, I went in with a specific mission: Observe how startups actually market themselves at events. Here’s what I discovered: GoodBytz: The power of good demos What they did: Robotics startup GoodBytz set up a booth where its robots prepared kaiserschmarrn (a traditional German dessert) all day long. Why it worked: Nothing beats seeing a product in action. While other booths had brochures and demos, GoodBytz’s robots were actually cooking. The smell, the movement and the end result stirred together an experience that people will remember and talk about. The lesson: If you have a physical product, show it in action. The old writing adage generalizes well: Show, don’t tell.  Let people see, hear and touch the product. WeRoad: The bathroom hack What they did: Posted “Missing Investor” flyers in bathroom stalls with QR codes pointing to their website. Why it worked: Pure genius. Every startup at the event was looking for investors, but the “Missing Investor” headline, while a bit on the nose, proved irresistible. Plus, bathroom stalls are one of the few places where people have 30 seconds to actually read something. The lesson: Think about where your target audience’s attention will remain undivided. Sometimes, the most effective marketing leverages the most unexpected places. Emqopter: Visual impact matters What they did: Designed a bright orange booth that displayed their drone prominently. Why it worked: In a sea of grey, white, beige and brown, Emqopter’s bright orange booth was impossible to overlook. The drone was real, too, and proved a real conversation starter. The lesson: Your booth is competing with hundreds of others. Make it visually distinctive and ensure your product is the hero. Quests: Community building using the product What they did: Created a busy, branded booth with accessories (toy car, traffic cones, a bulletin board) and used their anti-loneliness app to build communities among founders at the event. Why it worked: Quests used their product to solve a real problem right at the event, and the busy booth design generated energy and curiosity. The lesson: Use your product to solve a problem at the event — if it’s possible, of course. Demonstrate your value in real time. Dyno: Event-themed marketing What they did: Distributed branded electrolyte packs with the tagline “Your hangover ends. Your pension lasts – with Dyno.” Why it worked: Dyno aligned its messaging perfectly with the Oktoberfest theme. Every attendee was thinking about beer and hangovers, so Dyno’s goodies were quite relevant. The tagline was clever, memorable, and directly addressed a pain point most people at the event might have to deal with later. The lesson: Tailor your marketing to the event’s theme and culture. The more you tie your messaging and product to the context, the more memorable you become. So, what did I learn? Event marketing is about more than just showing up and setting up a booth; you have to understand your audience and create experiences that people will remember. Here’s what really struck me: most startups and even big companies don’t know how to leverage events properly. They book the booth, show up and hope for the best; maybe they bring some branded pens and a pop-up banner. Then they’ll go back home and wonder why they spent €5,000 in exchange for 50 business cards that never convert. The startups that stood out at Bits and Pretzels understand something fundamental: event ROI isn’t about booth size or location; it’s about strategy, creativity and planning. None of the startups above improvised on-site, or planned something the night before the event in their hotel rooms. They laid everything out 4-6 weeks before the event. A solid pre-event strategy is what separates successful event marketing from expensive booth rental.  But what matters most for early-stage startups is that you don’t need a massive budget to stand out. WeRoad’s bathroom stall hack probably cost €50 to print the flyers. A standard booth package at Bits and Pretzels would go for €3,000 to €5,500. The ROI difference is staggering when you compare the cost per meaningful conversation. That’s the difference between simply spending money and investing smartly. Building Sesamers has taught me that helping startups find the right events is only half the equation. The other half is helping them understand how to maximize ROI once they’re there. Good props aren’t a marketing expense; they’re opportunities to meet customers, investors and partners, and strike up engaging conversations.

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New Materials 3 days ago

Lios Group, the Irish startup behind SoundBounce, was a winner of JEC Composites Startup Booster 2018, and has been making significant strides since taking home the award.

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New Materials 1 week ago

Tree Composites aims to accelerate the energy transition with innovative composite joints.

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