Sesame Summit 2026 – application open

Selected Entrepreneurs – Week 46

SVC2UK Digital Summit

At SVC2UK, their purpose is to fuel the global growth of tech entrepreneurial ecosystems. They strive to do this by connecting the global entrepreneurial community to allow their scale ups to grow exponentially, foster an inclusive and diverse network of entrepreneurs and inspire the next generation of business leaders.

When? November 9th – 12th

Innovation Partnership Forum

The Singapore Economic Development Board (EDB) and its partners are organising a 100% online call – Innovation Partenrship Forum for European startups to pitch to the Singapore-based innovation and VC decision makers of well-known Asian corporates and institutions.

When? November 9th – 13th

GrowingIL Investor and Startup  Exhibitions 2020

GrowingIL and Start-Up Nation Central are pleased to invite you to the Annual AgriFood-Tech Global Investors Summit, taking place virtually from November 9-11, 2020. The Summit will bring together hundreds of leading entrepreneurs, investors, senior executives, corporate leaders, and experts from around the world.

When? November 9th – 11th

Africa Tech Festival 2020

As part of Africa Tech Festival, AfricaTech is the largest virtual gathering of individuals and organisations using enterprise technology to accelerate digital transformation and drive Africa’s journey to 4IR. Experience AI-powered networking, 100+ use-cases, and insight and solutions from the world’s leading tech vendors.

When? November 9th – 12th

1e9 The_Conference 2020

A New Humanity November 11-12, 2020 Live and digital from Deutsches Museum, Munich Exclusively for 1E9 members. Join the community to participate!

When? November 11th – 12th

The Global Boardroom 2020

The coronavirus pandemic has shaken economies, businesses and markets to their core. In every industry around the world, companies are adapting to survive and stay relevant. Timed to follow one of the most important presidential elections in US history, the 2nd edition of the Global Boardroom will gather policy-makers, CEOs, investors and other thought leaders who are stepping up to these unprecedented challenges and driving change around the world.

When? November 11th – 13th

Electronomous 2020

Electronomous is one of Europe’s leading Mobility & Smart City Events. This International Summit brings together Global thought leaders, Disruptors, Innovators, & Policy Makers helping them to create meaningful and valuable connections in this new era of Mobility. They create a platform for participants showcase the cutting edge technology to the mobility community & Smart Cities globally.

When? November 12th – 13th

Frontiers Health

Frontiers Health is a global hybrid conference on digital health innovation with a strong focus on digital therapies, breakthrough technologies, healthcare transformation, investments and ecosystem development.

When? November 12th – 13th

Startups Without Borders Summit 2020

Join Startups Without Borders Summit and listen to the most courageous leaders thriving through chaos. Gear up to network, learn, and meet our global speaker lineup in an immersive digital experience. Gear up for a brave new world.

When? November 14th

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Events 2 days ago

Last week, I spent three days at Bits and Pretzels in Munich — a startup-focused event with a distinctly Bavarian flavor. Think Oktoberfest meets startup conference, complete with dirndls, lederhosen, and more beer than you might expect. As someone building an AI-powered event platform, I went in with a specific mission: Observe how startups actually market themselves at events. Here’s what I discovered: GoodBytz: The power of good demos What they did: Robotics startup GoodBytz set up a booth where its robots prepared kaiserschmarrn (a traditional German dessert) all day long. Why it worked: Nothing beats seeing a product in action. While other booths had brochures and demos, GoodBytz’s robots were actually cooking. The smell, the movement and the end result stirred together an experience that people will remember and talk about. The lesson: If you have a physical product, show it in action. The old writing adage generalizes well: Show, don’t tell.  Let people see, hear and touch the product. WeRoad: The bathroom hack What they did: Posted “Missing Investor” flyers in bathroom stalls with QR codes pointing to their website. Why it worked: Pure genius. Every startup at the event was looking for investors, but the “Missing Investor” headline, while a bit on the nose, proved irresistible. Plus, bathroom stalls are one of the few places where people have 30 seconds to actually read something. The lesson: Think about where your target audience’s attention will remain undivided. Sometimes, the most effective marketing leverages the most unexpected places. Emqopter: Visual impact matters What they did: Designed a bright orange booth that displayed their drone prominently. Why it worked: In a sea of grey, white, beige and brown, Emqopter’s bright orange booth was impossible to overlook. The drone was real, too, and proved a real conversation starter. The lesson: Your booth is competing with hundreds of others. Make it visually distinctive and ensure your product is the hero. Quests: Community building using the product What they did: Created a busy, branded booth with accessories (toy car, traffic cones, a bulletin board) and used their anti-loneliness app to build communities among founders at the event. Why it worked: Quests used their product to solve a real problem right at the event, and the busy booth design generated energy and curiosity. The lesson: Use your product to solve a problem at the event — if it’s possible, of course. Demonstrate your value in real time. Dyno: Event-themed marketing What they did: Distributed branded electrolyte packs with the tagline “Your hangover ends. Your pension lasts – with Dyno.” Why it worked: Dyno aligned its messaging perfectly with the Oktoberfest theme. Every attendee was thinking about beer and hangovers, so Dyno’s goodies were quite relevant. The tagline was clever, memorable, and directly addressed a pain point most people at the event might have to deal with later. The lesson: Tailor your marketing to the event’s theme and culture. The more you tie your messaging and product to the context, the more memorable you become. So, what did I learn? Event marketing is about more than just showing up and setting up a booth; you have to understand your audience and create experiences that people will remember. Here’s what really struck me: most startups and even big companies don’t know how to leverage events properly. They book the booth, show up and hope for the best; maybe they bring some branded pens and a pop-up banner. Then they’ll go back home and wonder why they spent €5,000 in exchange for 50 business cards that never convert. The startups that stood out at Bits and Pretzels understand something fundamental: event ROI isn’t about booth size or location; it’s about strategy, creativity and planning. None of the startups above improvised on-site, or planned something the night before the event in their hotel rooms. They laid everything out 4-6 weeks before the event. A solid pre-event strategy is what separates successful event marketing from expensive booth rental.  But what matters most for early-stage startups is that you don’t need a massive budget to stand out. WeRoad’s bathroom stall hack probably cost €50 to print the flyers. A standard booth package at Bits and Pretzels would go for €3,000 to €5,500. The ROI difference is staggering when you compare the cost per meaningful conversation. That’s the difference between simply spending money and investing smartly. Building Sesamers has taught me that helping startups find the right events is only half the equation. The other half is helping them understand how to maximize ROI once they’re there. Good props aren’t a marketing expense; they’re opportunities to meet customers, investors and partners, and strike up engaging conversations.

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New Materials 3 days ago

Lios Group, the Irish startup behind SoundBounce, was a winner of JEC Composites Startup Booster 2018, and has been making significant strides since taking home the award.

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New Materials 1 week ago

Tree Composites aims to accelerate the energy transition with innovative composite joints.

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