Sesame Summit 2026 – application open

Symphony of Growth @ SaaStock Dublin

SaaStock Dublin is known as the place where SaaS founders, investors, operators & more come together to build, learn, network and have one hell of a good time. What sets this year’s main event apart from other Tech events and makes it particularly valuable for attendees?

Calling all SaaS founders, tech enthusiasts, and future disruptors – brace yourselves for an event that will rock your entrepreneurship world like never before. Introducing SaaStock in Dublin, Europe’s hottest SaaS festival, where innovation and celebration collide in a symphony of growth and excitement!

Each year, SaaS founders, investors and teams come together to learn, network and simply have a great time. It’s an opportunity to connect on an annual basis, hang out with your pals and also meet many new faces. Alongside the learning and skill development comes the adrenaline of founders like you who are brimming with curiosity. ​​SaaStock is your golden ticket to pose those burning questions you’ve been itching to ask.

SaaStock was recently described as “EPIC” by one of our attendees, and this year in Dublin we want to be no less than that. Sure, SaaStock is jam-packed with keynotes and workshops, but the real magic often happens in the hallways, at after-parties, and over coffee breaks. These casual interactions can lead to partnerships that make your business soar and friendships that last a lifetime.

We’re going bigger and bolder with how we facilitate networking, discussions and ways people can build meaningful relationships with their industry peers. Whether that’s via the app or onsite networking areas, attendees will have multiple opportunities to get in front of their peers, potential customers, and their next investor. Who knows, you might even bump into your next co-founder…

One other way this year at SaaStock will be different is by a greater focus on founders’ wellbeing, mental and physical health, as well as professional development in the content that will be delivered on stage. We recognize that founders have a tough job running a business, keeping cash flow running, and keeping a good company culture intact at the same time (alongside the multiple other hats they wear on a daily basis). So we hope to equip founders with a toolkit that will help with: leadership training, time prioritization, personal brand development, and prioritizing wellbeing.

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The conference boasts an impressive lineup of speakers from various industries and backgrounds. Could you highlight a few keynote speakers or panelists and share why their insights are relevant to SaaS professionals?

  • Victor Riparbelli, Co-founder & CEO, Synthesia – As Co-founder & CEO of Synthesia, the world’s leading AI video creation platform for enterprises, Victor is on the frontline when it comes to the ‘New Age of Generative AI Founders’. He’s spent 10 years helping build tech companies, so is well-versed with what it really takes to build a world-class SaaS product.

  • April Dunford, Founder & CEO, Ambient Strategy – April is the world’s leading expert when it comes to product positioning. April is a household name when it comes working with fast-growing technology companies looking to accelerate their growth through clear and compelling positioning.

  • Philippe Botteri, Partner, Accel – Accel is one of the most prominent European HQ’d VCs out there. Philippe joined Accel in 2011 where he began spotting the green shoots of Europe’s first cloud companies as they emerged. Philippe authors the well known Euroscape report, which maps out the Top 100 European and Israeli cloud and SaaS companies.

  • Denise Hemke, Chief Product Officer, Checkr – Denise has over 20 years experience leading product visions and teams, as well as setting the standard for women leaders in tech. Denise has held a number of leadership roles throughout her career and currently leads on Product at Checkr, an employee screening company valued at over $4 billion.

  • Tony Jamous, Co-founder & CEO, Oyster – Tony founded and leads the global employment platform that is Oyster. A revolutionary platform that aims to remove the barriers to remote work and distributed hiring. Shaped by his upbringing in Beirut, Lebanon during a violent civil war, Tony is passionate about creating a new future for how everyone can work.

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After all the impressive feedback from last year’s IRL networking & the great connections made during the event, what should SaaStock 2023 attendees know in advance to make sure they’re prepared to make the most of this opportunity?

Are you ready to lose yourself in a whirlwind of knowledge, connections, and electrifying moments? SaaStock is where your entrepreneurial journey becomes a festival, your network becomes your tribe, and your ideas become the soundtrack of your success.

Make the most of the networking opportunities, especially the SaaStock app which will be available for all attendees two weeks prior to the event. At SaaStock in 2022, we had over 8,900 meeting requests placed via the app, which facilitated meaningful conversations and discussions between founders, investors and SaaS professionals.

Investors attending SaaStock are actively searching for exciting SaaS companies to fund. Attendees can book meetings with leading international VCs and investors including Sapphire Ventures, Torch Partners, Dawn Capital and more. You never know, you could be locking in your first (or next) round. Many attendees have met their seed investors in the past, and many investors have met their next-best-fit portfolio company.

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It’s clear that startups and entrepreneurs tend to benefit the most from access to investors, potential partnerships and exposure to potential clients during Tech events. What can you tell us about SaaStock’s Startup Program & Global Pitch Competition this year?

The legendary Startup Program: where ideas spark and dreams ignite. If you’re an aspiring visionary from any corner of the world, the Startup Program is your launchpad to get the reach and visibility from leading SaaS VCs and investors, and learn from SaaS rockstars and legends who’ve walked your path before.

To help you with overcoming common obstacles, validating their concepts, honing their goods or services, and scaling their enterprises, the SaaStock Startup Program provides a variety of brand awareness, investment and networking opportunities.

This year’s Startup Program, sponsored by AppSumo, CMS, Freshworks and Intercom, is created to assist early-stage startups and entrepreneurs in building and expanding their SaaS businesses. The growth and profitability of early-stage businesses can be greatly accelerated by this launchpad, increasing SaaS entrepreneurs’ chances of surviving and flourishing in the cutthroat business environment.

The Global Pitch Competition has been a transforming experience for SaaS companies such as Cledara, who won the pitch competition back in 2018 and are now a team of 60+ employees. Think of the audience as your devoted fans, cheering for you as you unveil your vision… You have the opportunity to showcase your products and ideas in front of potential investors, customers, and mentors, who are there to root for the next big thing in SaaS.

In addition to the recent explosion of generative AI, how is SaaStock Dublin 2023 planning to address other, equally-pressing issues facing the SaaS industry today?

SaaStock is bringing something new to SaaS events, we’re introducing a series of content opportunities all around upskilling the soft skills of SaaS professionals. Whether that’s leadership skills or time prioritization, creating a better work/life balance or building a personal brand – we’re taking the step to supporting our community outside of the usual business-focused content. We’re offering this type of content because, ultimately, we recognize no two personal journey’s are the same in the SaaS world, everyone has their own ups and downs, so if we can better support our community on a personal level, then we will.

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Dublin is known for its vibrant tech community. What unique benefits does hosting the conference in Dublin bring to both local participants and international attendees?

Dublin attracts top-notch industry experts, thought leaders and influencers in the SaaS space. We’ve been hosting SaaStock in Dublin since our inception back in 2016, which has helped us secure high-profile speakers such as…, who can share valuable and actionable insights.

The tech community in Dublin is known for its networking events and meetups. By hosting SaaStock in Dublin, we are able to leverage these existing communities to facilitate meaningful networking among our attendees, sponsors and exhibitors.

Dublin is well-connected with major cities worldwide, making it easily accessible for attendees from different parts of the world. The Irish government has actively supported the growth of the tech industry, including SaaSm through various initiatives, grants, and tax incentives.

Not to mention the rich cultural heritage, picturesque landscapes, and a vibrant social scene. Attendees can enjoy exploring the city’s attractions, historical sites, and lively nightlife, creating a memorable experience that complements the SaaStock conference.

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Interested? Ticket prices are increasing on October 1st so before it’s too late, take 30% off your tickets via this link & join us there!

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Events 2 days ago

Last week, I spent three days at Bits and Pretzels in Munich — a startup-focused event with a distinctly Bavarian flavor. Think Oktoberfest meets startup conference, complete with dirndls, lederhosen, and more beer than you might expect. As someone building an AI-powered event platform, I went in with a specific mission: Observe how startups actually market themselves at events. Here’s what I discovered: GoodBytz: The power of good demos What they did: Robotics startup GoodBytz set up a booth where its robots prepared kaiserschmarrn (a traditional German dessert) all day long. Why it worked: Nothing beats seeing a product in action. While other booths had brochures and demos, GoodBytz’s robots were actually cooking. The smell, the movement and the end result stirred together an experience that people will remember and talk about. The lesson: If you have a physical product, show it in action. The old writing adage generalizes well: Show, don’t tell.  Let people see, hear and touch the product. WeRoad: The bathroom hack What they did: Posted “Missing Investor” flyers in bathroom stalls with QR codes pointing to their website. Why it worked: Pure genius. Every startup at the event was looking for investors, but the “Missing Investor” headline, while a bit on the nose, proved irresistible. Plus, bathroom stalls are one of the few places where people have 30 seconds to actually read something. The lesson: Think about where your target audience’s attention will remain undivided. Sometimes, the most effective marketing leverages the most unexpected places. Emqopter: Visual impact matters What they did: Designed a bright orange booth that displayed their drone prominently. Why it worked: In a sea of grey, white, beige and brown, Emqopter’s bright orange booth was impossible to overlook. The drone was real, too, and proved a real conversation starter. The lesson: Your booth is competing with hundreds of others. Make it visually distinctive and ensure your product is the hero. Quests: Community building using the product What they did: Created a busy, branded booth with accessories (toy car, traffic cones, a bulletin board) and used their anti-loneliness app to build communities among founders at the event. Why it worked: Quests used their product to solve a real problem right at the event, and the busy booth design generated energy and curiosity. The lesson: Use your product to solve a problem at the event — if it’s possible, of course. Demonstrate your value in real time. Dyno: Event-themed marketing What they did: Distributed branded electrolyte packs with the tagline “Your hangover ends. Your pension lasts – with Dyno.” Why it worked: Dyno aligned its messaging perfectly with the Oktoberfest theme. Every attendee was thinking about beer and hangovers, so Dyno’s goodies were quite relevant. The tagline was clever, memorable, and directly addressed a pain point most people at the event might have to deal with later. The lesson: Tailor your marketing to the event’s theme and culture. The more you tie your messaging and product to the context, the more memorable you become. So, what did I learn? Event marketing is about more than just showing up and setting up a booth; you have to understand your audience and create experiences that people will remember. Here’s what really struck me: most startups and even big companies don’t know how to leverage events properly. They book the booth, show up and hope for the best; maybe they bring some branded pens and a pop-up banner. Then they’ll go back home and wonder why they spent €5,000 in exchange for 50 business cards that never convert. The startups that stood out at Bits and Pretzels understand something fundamental: event ROI isn’t about booth size or location; it’s about strategy, creativity and planning. None of the startups above improvised on-site, or planned something the night before the event in their hotel rooms. They laid everything out 4-6 weeks before the event. A solid pre-event strategy is what separates successful event marketing from expensive booth rental.  But what matters most for early-stage startups is that you don’t need a massive budget to stand out. WeRoad’s bathroom stall hack probably cost €50 to print the flyers. A standard booth package at Bits and Pretzels would go for €3,000 to €5,500. The ROI difference is staggering when you compare the cost per meaningful conversation. That’s the difference between simply spending money and investing smartly. Building Sesamers has taught me that helping startups find the right events is only half the equation. The other half is helping them understand how to maximize ROI once they’re there. Good props aren’t a marketing expense; they’re opportunities to meet customers, investors and partners, and strike up engaging conversations.

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