The European hospitality tech sector is experiencing unprecedented consolidation as traditional hotel management systems struggle to meet post-pandemic digitalisation demands. At the centre of this transformation sits Amenitiz, the Madrid-based property management platform that has quietly built Europe’s fastest-growing hotel tech ecosystem. The company has secured €38.9 million in new funding from Oyster Bay, positioning itself to capture the fragmented €12 billion European hotel software market. This substantial injection brings Amenitiz’s total raised capital well beyond the €50 million mark, validating its aggressive expansion strategy across 15,000 hotels processing €3 billion in annual bookings. For European investors, this represents a rare opportunity to back a genuine challenger to US-dominated hospitality giants like Oracle and Salesforce. Hotel tech funding attracts strategic European capital Oyster Bay’s leadership of this round signals sophisticated European capital’s appetite for B2B software plays with clear unit economics. The London-based fund, known for backing enterprise software across fragmented European markets, sees Amenitiz as uniquely positioned to consolidate the hotel management space. “European hospitality has been chronically under-served by legacy American software that doesn’t understand local market nuances,” notes the investment thesis. What distinguishes this deal is the strategic focus on European expansion rather than Silicon Valley-style growth-at-all-costs. Amenitiz has methodically built market-leading positions in Spain and France before expanding to Italy, Germany, and the UK. This patient, market-by-market approach resonates with European investors who understand the complexity of cross-border B2B sales in regulated industries. The funding validates Amenitiz’s thesis that European hoteliers need purpose-built solutions designed for local regulations, payment systems, and operational requirements. Unlike US competitors, Amenitiz has embedded GDPR compliance, multi-currency support, and local tax integrations from day one. Platform strategy targets European hospitality digitalisation Amenitiz’s product differentiation lies in its integrated approach to hotel operations, combining property management, channel management, and direct booking capabilities in a single platform. This contrasts sharply with the fragmented solutions typically deployed across European hotels, where operators juggle multiple vendors for basic functions. “We’re not just another PMS,” explains CEO Javier Delgado. “We’re building the operating system for European hospitality, designed specifically for the complexity of multi-market operations.” This vision addresses a genuine pain point: European hotel groups operating across different countries face a nightmare of disparate systems, currencies, and regulatory requirements. The €38.9 million will accelerate product development in areas where European hotels have specific needs: advanced analytics for RevPAR optimisation, integrated sustainability reporting for EU taxonomy compliance, and AI-powered demand forecasting adapted to European seasonality patterns. Amenitiz is also expanding its marketplace of third-party integrations, creating a platform play that could mirror successful European B2B marketplaces like Klarna or Adyen. This funding positions Amenitiz as the European answer to American hospitality software dominance. With robust unit economics, proven market expansion capability, and deep understanding of European operational complexity, the company is well-positioned to capture the ongoing digitalisation of Europe’s €200 billion hospitality sector. For European tech, it represents exactly the kind of patient, strategic B2B scaling that builds lasting competitive advantages.