Sesame Summit 2026 – application open

Exploring the SaaS Universe

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Where should we begin for those who may never have heard of B2B Rocks? What sets this event apart from other events?

Like similar events, we like technology for the wealth creation, innovation, and opportunities created. However, we are also excited by our industry’s possibilities. Technology entrepreneurship is creating a worldwide network of optimistic problem solvers with shared values precisely when our world needs these types of people.

So for B2B Rocks, our industry is really about people and disruption.

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This year’s central theme is “How Tech and entrepreneurship can empower change?” Why such an impact-driven theme?

We believe innovation should lead to better outcomes for people and the Earth. Otherwise, what is the point? Look at technology’s promise.

Take Fintech: FinTech can increase access and reduce costs to financial services. FinTech can positively impact peoples’ lives, especially in the developing world. Or IoT and Big Data which can improve how we manage water. Managing water is vital to our collective economic and personal well-being. Better water management could even help prevent wars. Technologies like AI, Big Data, and 5G, along with empowered people, will help us revolutionize whole industries.

The key to bringing these solutions to market is empowering people. We want entrepreneurship to spread to the four corners of the globe. Growing talent is critical both to the continued expansion of our industry and the Planet. It is also why we support Women-In-Tech and 1% for the Planet.

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How will this year’s event be structured?

Many founders and industry influencers will share their experiences on June 9 & 10 on various subjects from growth to international scaling on all themes, including marketing, sales, customer success, raising capital, bootstrapping, PLG, etc., with particular attention paid to increasing proximity and knowledge exchanges.

Participants can schedule Braindates or facetime with the speakers, and the evenings will wrap up with music, beverages, and networking, emphasizing attendee facetime with people whose success they’d like to replicate.

Finally, we added a third day, the 11th, focusing on team building and networking activities.

The conference is drawing attention from numerous leading companies worldwide. What makes B2B Rocks so valuable to a global audience?

Well, in one word opportunity.

Start-up investment and value creation in Europe are booming. Europe not only has over 65 cities with unicorns, most in the world but just a dynamic, diverse, deep technology ecosystem of start-ups and scale-ups of all sizes.

Entrepreneurs want to know how to do it. Investors want to know who is doing it. And corporations, once innovation laggards, are now very interested in using technology to disrupt instead of being disrupted.

Everybody is paying attention because not only are all the industry indicators pointing up, but the rate of innovation and value creation is accelerating across Europe and the world.

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What makes B2B Rocks such a great opportunity for SaaS entrepreneurs?

How and who builds great companies is changing.

Before, start-ups were the domain of an intrepid elite with the right combination of education, access to capital, and courage. And because SaaSes didn’t exist, they built more from scratch, slowing innovation while increasing risk.

Thanks to SaaSes and the democratization of tech entrepreneurship, the risks, time-to-market, and capital needed to start a company, all the historic barriers have been significantly reduced.

The results? Looking at the numbers, tech entrepreneurship and the rate of innovation continue to accelerate.

What are the investors most excited about at B2B Rocks this year?

Many people like to ominously state the obvious that there is more money than ever waiting to be invested. Somehow believing a lot of money is a bad thing.

The truth is investors are increasingly sophisticated, and so are entrepreneurs. Today’s start-ups start with a more substantial business foundation than ever. Not every company will become a unicorn. Some ideas can create huge profits by serving a niche or being acquired.

Investors are savvy people. They understand the correlation between market size, people power, ideas, and financial opportunity. Europe and the world check all the right boxes.

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What are some key learnings attendees can expect to take away from the event?

Today, the fastest way to build the technology behind a company is often using pre-existing SaaS services, no-code/low-code, and off-the-shelf infrastructure for many services.

Similarly, the fastest way to build your organization, your talent, your value proposition, and get funded is to co-opt the ideas of successful entrepreneurs who have gone before you.

B2B Rocks is an opportunity to learn about the latest lego blocks, both ideas, and technology you can use to build your company and, of course, do some networking.

Regarding the World Pitch Contest, what opportunities will participants have to connect with investors or other ecosystem players thanks to the competition?

Starting at the top, the four finalists will present in Montpellier Capital Risk along with other start-ups, in addition to the prizes offered.

Additionally, just being at the event and speaking with investors will provide many opportunities for young companies to hone their skills and get visibility.

Pitching is one thing. The experience of meeting and being vetted by investors takes it to a whole other level.


Join us at B2B Rocks in Montpellier (June 9-10) & get your tickets for free by using our code GNO!EO% smrs.link/B2BRocks

© All photos courtesy of B2B Rocks

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Events 2 days ago

Last week, I spent three days at Bits and Pretzels in Munich — a startup-focused event with a distinctly Bavarian flavor. Think Oktoberfest meets startup conference, complete with dirndls, lederhosen, and more beer than you might expect. As someone building an AI-powered event platform, I went in with a specific mission: Observe how startups actually market themselves at events. Here’s what I discovered: GoodBytz: The power of good demos What they did: Robotics startup GoodBytz set up a booth where its robots prepared kaiserschmarrn (a traditional German dessert) all day long. Why it worked: Nothing beats seeing a product in action. While other booths had brochures and demos, GoodBytz’s robots were actually cooking. The smell, the movement and the end result stirred together an experience that people will remember and talk about. The lesson: If you have a physical product, show it in action. The old writing adage generalizes well: Show, don’t tell.  Let people see, hear and touch the product. WeRoad: The bathroom hack What they did: Posted “Missing Investor” flyers in bathroom stalls with QR codes pointing to their website. Why it worked: Pure genius. Every startup at the event was looking for investors, but the “Missing Investor” headline, while a bit on the nose, proved irresistible. Plus, bathroom stalls are one of the few places where people have 30 seconds to actually read something. The lesson: Think about where your target audience’s attention will remain undivided. Sometimes, the most effective marketing leverages the most unexpected places. Emqopter: Visual impact matters What they did: Designed a bright orange booth that displayed their drone prominently. Why it worked: In a sea of grey, white, beige and brown, Emqopter’s bright orange booth was impossible to overlook. The drone was real, too, and proved a real conversation starter. The lesson: Your booth is competing with hundreds of others. Make it visually distinctive and ensure your product is the hero. Quests: Community building using the product What they did: Created a busy, branded booth with accessories (toy car, traffic cones, a bulletin board) and used their anti-loneliness app to build communities among founders at the event. Why it worked: Quests used their product to solve a real problem right at the event, and the busy booth design generated energy and curiosity. The lesson: Use your product to solve a problem at the event — if it’s possible, of course. Demonstrate your value in real time. Dyno: Event-themed marketing What they did: Distributed branded electrolyte packs with the tagline “Your hangover ends. Your pension lasts – with Dyno.” Why it worked: Dyno aligned its messaging perfectly with the Oktoberfest theme. Every attendee was thinking about beer and hangovers, so Dyno’s goodies were quite relevant. The tagline was clever, memorable, and directly addressed a pain point most people at the event might have to deal with later. The lesson: Tailor your marketing to the event’s theme and culture. The more you tie your messaging and product to the context, the more memorable you become. So, what did I learn? Event marketing is about more than just showing up and setting up a booth; you have to understand your audience and create experiences that people will remember. Here’s what really struck me: most startups and even big companies don’t know how to leverage events properly. They book the booth, show up and hope for the best; maybe they bring some branded pens and a pop-up banner. Then they’ll go back home and wonder why they spent €5,000 in exchange for 50 business cards that never convert. The startups that stood out at Bits and Pretzels understand something fundamental: event ROI isn’t about booth size or location; it’s about strategy, creativity and planning. None of the startups above improvised on-site, or planned something the night before the event in their hotel rooms. They laid everything out 4-6 weeks before the event. A solid pre-event strategy is what separates successful event marketing from expensive booth rental.  But what matters most for early-stage startups is that you don’t need a massive budget to stand out. WeRoad’s bathroom stall hack probably cost €50 to print the flyers. A standard booth package at Bits and Pretzels would go for €3,000 to €5,500. The ROI difference is staggering when you compare the cost per meaningful conversation. That’s the difference between simply spending money and investing smartly. Building Sesamers has taught me that helping startups find the right events is only half the equation. The other half is helping them understand how to maximize ROI once they’re there. Good props aren’t a marketing expense; they’re opportunities to meet customers, investors and partners, and strike up engaging conversations.

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