Sesame Summit 2026 – application open

Clubhouse for Events

And for professional event organizers: is it the right tool for serendipitous, casual breakout rooms that are missing so heavily in today’s remote-first, pyjamas-driven conference market?

There’s been a lot of hype and debate lately about Clubhouse, the app for drop-in audio chat that made headlines with their massive growth and funding round at $1B valuation in less than a year after launching.

I recently spoke about it on a PIRATEx Deep Dive podcast #GrumpyBen #Luddites

YouTube

You can get the podcast version as well:

Let’s review what the hype and debate is all about, including a few considerations around data ownership and network effects that should be relevant to everyone involved in events – whether you are experiencing Zoomitis or not.

Clubhouse’s Inevitability
Clubhouse will do for audio what Twitter, Instagram Stories, and TikTok did for text, images, and video.
blank

Running events on Clubhouse 101

Let’s make one thing clear: it’s super easy and convenient to setup an event on Clubhouse. Two clicks and you’re done.

No video, no slides and very little scripting. It’s intuitive and the barrier to entry is so low that even the most PR-reluctant speakers are now jumping on the bandwagon.

Events are rooms, meaning that they are a temporary space made up of a collection of hosts/moderators and speakers that gather either spontaneously (more on that below) or at a scheduled time in front of a non-registered, free-flowing audience.

Listeners can join these rooms/events and raise their hands if they want to ask questions or “jump on stage” to join the conversation. They can leave whenever they want. Then the time is over and the event is gone.

You can tap to create a community within the app if you’re running ‘clubs’, the equivalent of a slack channel or telegram group for live event planning. Moderators of clubs get some permissions, such as hosting events on behalf of the club. You need to host at least one weekly event for 3 weeks in a row to get your own Club.

All the members get notified when an event is happening or when members of the club are joining events. The amount of notifications triggered by the app is currently insane.

The recent participation of Elon Musk in a Clubhouse event broke the platform’s limit of 5,000 attendees per room and hinted at the platform’s potential in the event market with hundreds of rooms and YouTube channels streaming the conversation live.

Artists are also taking over over the platform with live DJ sets and music performances. It isn’t that easy to broadcast live music on a mobile app but you can make it happen if you really want.

How to perform live music on Clubhouse – James McAulay
A quick guide for anyone who wants to get high-quality audio (live music, spoken word, or something else entirely) into Clubhoue.

The FOMO is real

I won’t get into the history of Clubhouse and how it took the world by storm, especially in Europe within the past few weeks.

Instead, check out the links below to get a comprehensive view of the origins of the platform in Silicon Valley back in April 2020 and how it was already so “popular” within the technology bubble before its launch on the App Store in October 2020. With barely 10K users, it seemed like everyone on my Twitter Feed was already there.

The Secret History Of Clubhouse, Part 1 – The Beginning
How it started : Innocently, after a root canal.
blank

The Secret History of Clubhouse Part 2 – The Mooch and The Filibuster
Is Ben Shapiro being audibly short really an existential threat?
blank

As usual with a new, popular platform there is also a lot of detractors. One key aspect that caught my attention was pointed out by Jason Calacanis on Capiche.fm, a Clubhouse competitor.

EP 8: clubhouse at $1b, and black culture building — but not owning — clubhouse
EP 8: clubhouse at $1b, and black culture building — but not owning — clubhouse

Clubhouse managed to build a very diverse community from Day 1, onboarding celebrities from the entertainment and sports industries.

It’s fair to ask if a team of privileged entrepreneurs and investors out of Silicon Valley are the best ones to build a community that resonates within today’s black culture – or not? We can also question the fact that another attention-grabbing social network is being built out of Silicon Valley, where Facebook, Google and other addictive products are designed with the negative impact on society that we recently witnessed.

So the question is more about the opportunity for creators and the new generation of entrepreneurs to get their voice heard in this uncharted territory.

Without the pressure of getting under the spotlight and travelling to international conferences to raise your speaker profile, Clubhouse could be levelling down the playing field.

It opens the door to new voices that can craft their message and grow their following before stepping into the established conference circuit.

Sounds good to me.

However, I tend to think – as an event organizer – that not everyone should be a speaker. It’s not because you have access to a microphone that your message is valuable to the audience and the lack of curation and scripting is one of the biggest issues that I see in this initial phase of the platform.

Events with serendipity

What’s so good about Clubhouse for events?

It’s serendipity.

No need to plan ahead, or if you love to plan but don’t have much time then you can plan a panel in less than an hour. I got invited on a Sunday night for a session scheduled to take place on a Tuesday at 1PM. It’s a lot of time for planning in this new, always open digital event market.

The kind of events being broadcast on the platform go way beyond B2B as you can imagine.

As someone who deals with a lot of event organizers, I’ve seen a growing interest in this platform being triggered by the need of more spontaneous, conversational formats that seem unlikely to happen within robust virtual event platforms like Hopin, Swapcard or Balloon.

What if we could host breakout sessions after panels within Clubhouse?

Sounds like a perfect plan for most event planners. Easy to host, even last minute. Engaging, expanding your audience beyond registered attendees, thanks to powerful network effects.

Established event organizers like SaaStr have already used this format and they seem happy with it.

Isn’t it the consequence of our own incapacity as event organizers to reinvent live event formats online?

I’m not sure wether the hype around voice-first events will last long. But if it does, there will be other platforms fighting for our attention, such as Twitter’s Space.

Data elephant in the (Clubhouse) room

I already spoke and wrote about the challenges of the blinded appraisal of virtual event platforms in a time of pandemics.

Call me old-school or biased but I’m very pro in-person events. While I do believe in the value of digitalization and expect immersive technologies to impact face-to-face interactions in the coming decade, I’m not happy about the disintermediation of the event industry in its current form.

In the professional event space, quality matters.

Curation is hard, it’s not something that some AI-powered technology can replace. At least not for now.

While I can understand that established brands get excited with the newly reconquered freedom from the large and ROI-uncertain tradeshows that milked their dollars away for so many years, I don’t believe that we’re winning more freedom out of it. Quite the opposite.

This is the advent of the Amazon of business networking. A winner-takes-it-all game. Could the event industry avoid a disruption that transformed the retail market so heavily in the last years? Or are we supposed to embrace this Napster moment without a fight?

The main issue for event organizers with Clubhouse – and any other social media – is the lack of ownership. You don’t own your audience there, you’re giving away data to a third party and you’ll never get it back. Same with Substack or Medium.

Feeling bad about your engagement rates and CTR on Facebook? Clubhouse will also be a deceiving platform for your media. I’d rather keep building my audience where I can own it: SMS, email and SEO.

Another issue is the privacy concerns on the user side. Do you really want your attendees to share their contact details with this platform?

Back in June 2020, we witnessed a lot of concern among event organizers around data ownership of virtual event platforms. Basically you’re sharing your attendees data with them and that’s why they are so valuable. They can market other events to your audience, and there’s nothing you can do about it.

We’re in February 2021 and I hear about GDPR-obsessed companies giving away their data to these software companies without even checking the Terms and Conditions. Like a consumer signing up to Clubhouse without realizing that her conversations are being recorded (temporarily) for the sake of safety and moderation.

Welcome to the new event industry. If it’s free, it’s because you’re the product.

you might also like

Rift raises €4.6M for aerial reconnaissance platform
Fundraising 2 days ago

Europe’s defence technology sector is witnessing unprecedented investment momentum, driven by shifting geopolitical realities and increasing demand for autonomous surveillance solutions. At the forefront of this transformation sits Rift, a Paris-based startup that has just secured €4.6 million in Series A funding to build Europe’s first on-demand aerial reconnaissance network. The round was led by AlleyCorp, the New York-based venture firm known for backing enterprise technology companies. This investment signals growing transatlantic interest in European defence tech capabilities, particularly as NATO allies prioritise technological sovereignty and autonomous reconnaissance systems. AlleyCorp leads aerial reconnaissance funding round AlleyCorp’s decision to lead this round reflects a broader strategic shift among US investors towards European defence technology startups. The firm, which has previously backed companies like MongoDB and Paperless Post, sees significant potential in Rift’s approach to democratising aerial intelligence gathering across civilian and military applications. “Rift’s technology addresses a critical gap in the European surveillance market,” noted a spokesperson from AlleyCorp. “Their ability to deploy on-demand reconnaissance missions using autonomous systems represents exactly the kind of dual-use innovation we expect to define the next decade of defence technology.” The investment comes at a time when European governments are accelerating defence technology procurement, with the EU’s European Defence Fund allocating €8 billion for collaborative defence research and development programmes. This regulatory tailwind positions Rift advantageously within a market expected to reach €24 billion by 2027. Building Europe’s autonomous surveillance network Rift’s platform combines advanced drone technology with artificial intelligence to provide real-time reconnaissance capabilities across multiple sectors. Unlike traditional surveillance methods that require significant infrastructure investment, the company’s on-demand model enables clients to access aerial intelligence through a software-as-a-service platform. The startup plans to use the funding to expand its autonomous fleet and enhance its AI-powered analytics capabilities. With operations currently focused on France and Germany, Rift aims to establish coverage across major European markets by 2026, positioning itself as the continent’s primary alternative to US-based surveillance providers. “European organisations need surveillance solutions that comply with GDPR and other regional privacy regulations,” explained Rift’s CEO. “Our platform is built from the ground up with European data sovereignty in mind, something that resonates strongly with both government and enterprise clients.” This funding positions Rift to compete directly with established players like Palantir and Anduril, whilst offering European clients the regulatory compliance and data localisation they increasingly demand. As defence technology becomes increasingly intertwined with civilian applications, Rift’s European-first approach may prove to be its strongest competitive advantage.

energy infrastructure funding, grid technology investment, BESS funding
Fundraising 2 days ago

Europe’s energy infrastructure is undergoing its most significant transformation since electrification began. As renewable energy sources strain aging grid systems and electric vehicle adoption accelerates across the continent, Munich-based Delta Charge has secured €3.7 million to address critical gaps in energy storage and distribution. The funding round, led by Vireo Ventures and Rethink Ventures, positions the startup to capitalise on Europe’s urgent need for battery energy storage systems (BESS) and grid modernisation solutions. This investment reflects growing European investor confidence in energy infrastructure startups as the EU accelerates its transition to renewable energy sources. With the European Green Deal mandating carbon neutrality by 2050, the timing couldn’t be more strategic for Delta Charge’s market entry. Energy infrastructure funding attracts European climate tech investors Vireo Ventures and Rethink Ventures bring complementary expertise to Delta Charge’s growth trajectory. Vireo Ventures, known for backing transformative European climate technologies, sees Delta Charge as addressing fundamental infrastructure challenges that traditional utilities struggle to solve efficiently. Meanwhile, Rethink Ventures’ portfolio focus on sustainable technology solutions aligns perfectly with the startup’s mission to optimise energy distribution networks. “We’re witnessing unprecedented strain on European energy grids as demand patterns shift dramatically,” explains a Vireo Ventures partner familiar with the investment decision. “Delta Charge’s approach to battery energy storage systems offers the scalability and intelligence that Europe needs to maintain grid stability while integrating renewable sources.” The investor combination signals strong European institutional support for energy infrastructure innovation. Both funds have demonstrated expertise in scaling climate tech companies across fragmented European markets, providing Delta Charge with strategic value beyond capital injection. BESS technology targets European grid modernisation Delta Charge’s battery energy storage systems address acute European challenges that differ significantly from other global markets. The continent’s diverse regulatory frameworks, varying grid infrastructures, and ambitious renewable targets create unique technical requirements. The company’s technology optimises energy storage placement and management across these complex, interconnected networks. The €3.7 million funding will accelerate product development specifically for European market conditions and support expansion across key markets including Germany, France, and the Netherlands. Delta Charge plans to leverage regulatory tailwinds from the EU’s REPowerEU initiative, which prioritises energy independence and grid resilience investments. “European energy markets present both immense opportunity and distinct challenges,” notes Delta Charge’s leadership team. “Our BESS solutions are designed specifically for the regulatory complexity and infrastructure diversity that characterises European energy systems.” The startup’s technology addresses critical pain points including grid balancing during peak renewable generation periods and energy storage optimisation for commercial and industrial applications. With European electricity prices remaining volatile and grid stability concerns mounting, Delta Charge’s timing appears particularly astute. This funding round exemplifies the European venture capital community’s increasing focus on infrastructure-critical climate technologies. As European governments commit billions to energy transition initiatives, startups like Delta Charge are positioned to capture significant market opportunities whilst addressing urgent societal needs.

supply chain AI funding
Fundraising 2 days ago

European supply chain management is experiencing a fundamental shift as artificial intelligence transforms how companies orchestrate their logistics operations. The complexity of modern supply chains, exacerbated by recent global disruptions, has created unprecedented demand for intelligent automation solutions that can adapt to volatile market conditions. Logistica OS, a pioneering AI platform for supply chain optimisation, has secured €15 million in Series A funding to accelerate development of what it calls the “operating system for supply chains.” The round positions the company at the forefront of Europe’s burgeoning logistics technology sector, where traditional manual processes are rapidly giving way to AI-driven intelligence. Supply chain AI funding attracts European investors The funding round was led by prominent European venture capital firms, though specific investor details remain confidential at the company’s request. The investment reflects growing confidence in AI-powered logistics solutions across European markets, where regulatory frameworks like the EU AI Act provide clearer guidelines for enterprise AI deployment than in other regions. European investors have increasingly focused on supply chain technology following the pandemic-induced disruptions that exposed vulnerabilities in traditional logistics networks. The sector has attracted over €2 billion in European venture funding over the past 18 months, with AI-enabled platforms commanding premium valuations due to their ability to process complex, multi-variable optimisation problems in real-time. “The European market presents unique advantages for supply chain AI deployment,” noted one investor familiar with the deal. “Regulatory clarity, combined with sophisticated manufacturing bases across Germany, France, and Northern Europe, creates ideal conditions for enterprise AI adoption in logistics.” Building the AI operating system for European supply chains Logistica OS differentiates itself by treating supply chain management as a unified software platform rather than a collection of discrete tools. The company’s AI system integrates inventory management, demand forecasting, transportation optimisation, and supplier relationship management into a single intelligent interface that learns from historical patterns and market signals. The platform addresses specific challenges facing European manufacturers, including complex cross-border regulations, fragmented supplier networks spanning multiple countries, and the need to balance cost efficiency with sustainability mandates increasingly required by EU legislation. Unlike American competitors focused primarily on scale, Logistica OS emphasises precision and compliance. “We’re not just digitising existing supply chain processes – we’re reimagining how companies think about logistics intelligence,” explains the company’s leadership team. “Our AI doesn’t replace human decision-making; it amplifies it by processing thousands of variables that would be impossible to track manually.” The €15 million will primarily fund product development and European market expansion, with plans to establish offices in key manufacturing hubs across Germany, France, and the Netherlands. The company also intends to strengthen its AI research capabilities and expand integration partnerships with major European enterprise software providers. This funding milestone signals Europe’s growing sophistication in enterprise AI applications, moving beyond consumer-facing products to tackle complex B2B challenges. As supply chain complexity continues increasing, platforms like Logistica OS represent the next evolution of how European businesses will compete globally through intelligent automation.

Subscribe to
our Newsletter!

Stay at the forefront with our curated guide to the best upcoming Tech events.