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Ben’s List 28

Summertime means a bit more bandwidth for casual reading. As usual I bumped into a wide range of articles covering many different topics.

After one month without publishing this weekly selection, I’m back with only 8 articles. Next week will be stronger.

We talk about communities, one of our favorite topics, as well as the impact of Web3 and NFTs on the creator economy and the retail business. There’s also a very good piece about productivity and meetings management for remote teams.

I discovered Investor Amnesia, a fantastic blog covering financial history. Their article about bubbles and golden ages is worth a reading for anyone wondering if the current valuation madness in technology will ever stop.

Let’s start first with a report from January Ventures about the impact of the pandemic on entrepreneurship. TLDR: it wasn’t good for diversity.  

Entrepreneurship

2021 Early Stage Founder Sentiment Report

“While change is the only constant, as they say, the pandemic has certainly accelerated changes in how people work: 48% of Gen Z founders (and 43% of all founders) say it completely transformed the way they work and approach building their startups.”

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Productivity

Better Meetings Make for Better Days — 20 Tactical Ideas to Try Out With Your Team

“Don’t just ask ‘What did we do?’ Chart your progress by also asking, ‘What did we learn?’ Being driven by questions, rather than achievements, unlocks future impact and further learnings.”

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Community

Media Communities > Media Companies

“Many world class journalists are leaving institutions for more personal (and profitable) platforms like Substack. Podcasts routinely draw more listeners than the nightly news. When it comes to staying informed, consumers are choosing individuals over institutions.”

Community: One JD Doesn’t Fit All

“Generally, community = building collective identity and relationships that self-grow while sustaining relevance. In practice, it means engineering trust through interaction design (online and offline). It is about delivering a great experience through every interaction with customers. It starts from establishing a culture that leads your team to build lasting relationships. At the most operational level, community is about designing interactions that grow trust. A community manager is only one (of many) roles one could play and it is not synonymous with social media management or content strategy tactics.”

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Photo by Karolina Grabowska from Pexels

Creators

Data Autonomy, the Creator Economy and Web3

“The pandemic has accelerated the rise of the creator economy. It has made calls for fair compensation louder (see Spotify). It has made people go direct to their audience via newsletters instead of relying on Twitter or Medium. It has made people experiment with more direct forms of monetization through livestreams, virtual events, and fan communities on Patreon and OnlyFans.”


Marketplace

Kickstarting supply in a labor marketplace

Advice: Do things that don’t scale—go direct to your potential supply and convince them to try your platform.”

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Retail

Inside Retail’s NFT Movement

“Riding on the hype surrounding cryptocurrencies, NFTs have become hot commodities in the digital creation space. While some tech fanatics are bidding on NFT versions of tweets, brand loyalists are snatching up NFT products.  But what does the future hold for NFTs? How do they present new opportunities for brands and retailers to fuel digital innovation and virtual experiences?”

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History

Channeling Speculation

“The shift from deployment to the installation of the next revolution occurs when the wealth creating potential of the prevailing technologies has been exhausted and decline has set in. The shift from financial mania and collapse to Golden Ages occurs when enabled by government regulation and policies to shape and widen markets”

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Composites are everywhere around us: they’re used to make everything from spacecraft and racing cars to swimming pools, bath tubs and countertops. Still, most people don’t know what “composite materials” mean — the materials industry isn’t really the best fit for consumer-focused marketing after all.  But the potential of composites to increase efficiencies in industry is putting the highlight on its potential to improve sustainability. That, in turn, is attracting corporates and investors to the space. That trend of innovation was quite apparent at the 60th edition of JEC World in Paris, which showcased the latest and greatest in the composite materials industry this week.  The event saw a range of products being launched, awards given, a startup competition, conferences, networking events for investors and the industry, live demos, and much more.  The 2025 edition of the trade show also saw its first Investor Day, co-organized by Sesamers, which had top venture capital investors from across the world meeting founders, networking and evaluating interesting startups. Meet the JEC Startup Booster 2025 winners Speaking of startups, this year’s JEC Startup Booster competition had 20 uniquely interesting finalists that Sesamers (acting as JEC’s sourcing partner) helped shortlist from over 200 entrepreneurs, startups, and university spin-offs to highlight the most intriguing new companies in the space.  Over the years the competition has become a true springboard for participants, thanks in no small part to the support of industrial sponsors: the 2025 edition is supported by Airbus, ProxximaTM (An ExxonMobil Product) and Owens Corning as its main innovation partners, and Mercedes-Benz and Swancor as innovation partners. These companies were also represented in the jury that judged the finalists in the competition. Even being a finalist in Startup Booster can open doors for a startup: for example, former finalist UBQ Materials is now working with Mercedes Benz. Of course, getting an award is even better — the prize package is worth €25,000, including a cash prize and a fully equipped booth at JEC World 2026. This year there were three awards — two corresponding to the main categories, and one focused on sustainability. Product & Materials Award: Tree Composites Tree Composites is trying to improve offshore wind turbine foundations with its wrapped composite joint, which helps make structural connections that drastically reduce steel usage.  The company says it offers 60% savings in materials as well as increased durability, and is one of the more unique names helping in the transition to more efficient and sustainable offshore energy projects. “Winning this award validates our technology and accelerates our ability to scale,” shared Lead Manufacturing Engineer at Tree Composites, Berend van Leengoed. Process, Manufacturing & Equipment Award: Perseus Materials Perseus Materials is tackling one of construction’s biggest challenges — reducing labor costs and replacing steel with fiber-reinforced polymer composites (FRPs). Its on-site manufacturing process is designed to make large, load-bearing FRPs more accessible and cost-effective, instead offering lightweight, high-strength alternatives. “Being recognized by the JEC jury — composed of industry leaders — proves that our approach has the potential to truly disrupt how structures are built,” said Perseus Materials’ CEO, Dan Lee. Sustainability Award: Strong by Form Strong by Form has developed Woodflow, a timber composite that delivers a lightweight, high-performance alternative to traditional materials like concrete and steel, reducing carbon footprints in critical industries. “This award is not just a win for us — it’s a signal that the industry is ready for a fundamental shift toward bio-based, sustainable solutions,” the startup’s founders said. JEC World 2025: A Convergence of Startups & Investors While Startup Booster put the spotlight on the innovation in materials, JEC Investor Day turned out to be a good experiment for facilitating funding and strategic partnerships. Investors from leading funds and corporates’ investment arms gathered to see where composites are heading next, meet founders, and network. Composites are evolving at an incredible pace, but the most exciting impact will come from startups and large enterprises and manufacturers working together. That connection is being facilitated by corporates’ venture capital arms. Several investors in attendance were representatives of corporations.  Syensqo Ventures’ managing partner Matt Jones told Sesamers ahead of the trade show, that his firm was particularly interested in how composites can help make lighter, more manufacturable, cost-effective parts for several use cases. “Everything that flies or rolls needs to be higher performance; whether you’re switching to sustainable aviation fuels or electric vehicles, they all need to be lighter. They all need to have higher performance. Composites are going to be a big part of that future,” he said when we spoke to him at JEC.  The road ahead All trade shows bring people together, but few succeed in truly uniting diverse stakeholders under one roof. JEC World 2025 did showcase the best in composites, but it also accomplished something that many industry events struggle with: facilitating meaningful connections between investors and startups to bring composites innovation to the market.  This suggests that the inaugural JEC Investor Day was just the beginning, and you can be sure we’ll bring you the highlights again. Until next time.

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