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Ben’s List 28

Summertime means a bit more bandwidth for casual reading. As usual I bumped into a wide range of articles covering many different topics.

After one month without publishing this weekly selection, I’m back with only 8 articles. Next week will be stronger.

We talk about communities, one of our favorite topics, as well as the impact of Web3 and NFTs on the creator economy and the retail business. There’s also a very good piece about productivity and meetings management for remote teams.

I discovered Investor Amnesia, a fantastic blog covering financial history. Their article about bubbles and golden ages is worth a reading for anyone wondering if the current valuation madness in technology will ever stop.

Let’s start first with a report from January Ventures about the impact of the pandemic on entrepreneurship. TLDR: it wasn’t good for diversity.  

Entrepreneurship

2021 Early Stage Founder Sentiment Report

“While change is the only constant, as they say, the pandemic has certainly accelerated changes in how people work: 48% of Gen Z founders (and 43% of all founders) say it completely transformed the way they work and approach building their startups.”

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Productivity

Better Meetings Make for Better Days — 20 Tactical Ideas to Try Out With Your Team

“Don’t just ask ‘What did we do?’ Chart your progress by also asking, ‘What did we learn?’ Being driven by questions, rather than achievements, unlocks future impact and further learnings.”

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Community

Media Communities > Media Companies

“Many world class journalists are leaving institutions for more personal (and profitable) platforms like Substack. Podcasts routinely draw more listeners than the nightly news. When it comes to staying informed, consumers are choosing individuals over institutions.”

Community: One JD Doesn’t Fit All

“Generally, community = building collective identity and relationships that self-grow while sustaining relevance. In practice, it means engineering trust through interaction design (online and offline). It is about delivering a great experience through every interaction with customers. It starts from establishing a culture that leads your team to build lasting relationships. At the most operational level, community is about designing interactions that grow trust. A community manager is only one (of many) roles one could play and it is not synonymous with social media management or content strategy tactics.”

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Photo by Karolina Grabowska from Pexels

Creators

Data Autonomy, the Creator Economy and Web3

“The pandemic has accelerated the rise of the creator economy. It has made calls for fair compensation louder (see Spotify). It has made people go direct to their audience via newsletters instead of relying on Twitter or Medium. It has made people experiment with more direct forms of monetization through livestreams, virtual events, and fan communities on Patreon and OnlyFans.”


Marketplace

Kickstarting supply in a labor marketplace

Advice: Do things that don’t scale—go direct to your potential supply and convince them to try your platform.”

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Retail

Inside Retail’s NFT Movement

“Riding on the hype surrounding cryptocurrencies, NFTs have become hot commodities in the digital creation space. While some tech fanatics are bidding on NFT versions of tweets, brand loyalists are snatching up NFT products.  But what does the future hold for NFTs? How do they present new opportunities for brands and retailers to fuel digital innovation and virtual experiences?”

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History

Channeling Speculation

“The shift from deployment to the installation of the next revolution occurs when the wealth creating potential of the prevailing technologies has been exhausted and decline has set in. The shift from financial mania and collapse to Golden Ages occurs when enabled by government regulation and policies to shape and widen markets”

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Events 2 days ago

Last week, I spent three days at Bits and Pretzels in Munich — a startup-focused event with a distinctly Bavarian flavor. Think Oktoberfest meets startup conference, complete with dirndls, lederhosen, and more beer than you might expect. As someone building an AI-powered event platform, I went in with a specific mission: Observe how startups actually market themselves at events. Here’s what I discovered: GoodBytz: The power of good demos What they did: Robotics startup GoodBytz set up a booth where its robots prepared kaiserschmarrn (a traditional German dessert) all day long. Why it worked: Nothing beats seeing a product in action. While other booths had brochures and demos, GoodBytz’s robots were actually cooking. The smell, the movement and the end result stirred together an experience that people will remember and talk about. The lesson: If you have a physical product, show it in action. The old writing adage generalizes well: Show, don’t tell.  Let people see, hear and touch the product. WeRoad: The bathroom hack What they did: Posted “Missing Investor” flyers in bathroom stalls with QR codes pointing to their website. Why it worked: Pure genius. Every startup at the event was looking for investors, but the “Missing Investor” headline, while a bit on the nose, proved irresistible. Plus, bathroom stalls are one of the few places where people have 30 seconds to actually read something. The lesson: Think about where your target audience’s attention will remain undivided. Sometimes, the most effective marketing leverages the most unexpected places. Emqopter: Visual impact matters What they did: Designed a bright orange booth that displayed their drone prominently. Why it worked: In a sea of grey, white, beige and brown, Emqopter’s bright orange booth was impossible to overlook. The drone was real, too, and proved a real conversation starter. The lesson: Your booth is competing with hundreds of others. Make it visually distinctive and ensure your product is the hero. Quests: Community building using the product What they did: Created a busy, branded booth with accessories (toy car, traffic cones, a bulletin board) and used their anti-loneliness app to build communities among founders at the event. Why it worked: Quests used their product to solve a real problem right at the event, and the busy booth design generated energy and curiosity. The lesson: Use your product to solve a problem at the event — if it’s possible, of course. Demonstrate your value in real time. Dyno: Event-themed marketing What they did: Distributed branded electrolyte packs with the tagline “Your hangover ends. Your pension lasts – with Dyno.” Why it worked: Dyno aligned its messaging perfectly with the Oktoberfest theme. Every attendee was thinking about beer and hangovers, so Dyno’s goodies were quite relevant. The tagline was clever, memorable, and directly addressed a pain point most people at the event might have to deal with later. The lesson: Tailor your marketing to the event’s theme and culture. The more you tie your messaging and product to the context, the more memorable you become. So, what did I learn? Event marketing is about more than just showing up and setting up a booth; you have to understand your audience and create experiences that people will remember. Here’s what really struck me: most startups and even big companies don’t know how to leverage events properly. They book the booth, show up and hope for the best; maybe they bring some branded pens and a pop-up banner. Then they’ll go back home and wonder why they spent €5,000 in exchange for 50 business cards that never convert. The startups that stood out at Bits and Pretzels understand something fundamental: event ROI isn’t about booth size or location; it’s about strategy, creativity and planning. None of the startups above improvised on-site, or planned something the night before the event in their hotel rooms. They laid everything out 4-6 weeks before the event. A solid pre-event strategy is what separates successful event marketing from expensive booth rental.  But what matters most for early-stage startups is that you don’t need a massive budget to stand out. WeRoad’s bathroom stall hack probably cost €50 to print the flyers. A standard booth package at Bits and Pretzels would go for €3,000 to €5,500. The ROI difference is staggering when you compare the cost per meaningful conversation. That’s the difference between simply spending money and investing smartly. Building Sesamers has taught me that helping startups find the right events is only half the equation. The other half is helping them understand how to maximize ROI once they’re there. Good props aren’t a marketing expense; they’re opportunities to meet customers, investors and partners, and strike up engaging conversations.

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New Materials 3 days ago

Lios Group, the Irish startup behind SoundBounce, was a winner of JEC Composites Startup Booster 2018, and has been making significant strides since taking home the award.

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New Materials 1 week ago

Tree Composites aims to accelerate the energy transition with innovative composite joints.

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