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Paris Creator Week 2024: Insights on the Creator Economy

The first edition of the Paris Creator Week took place at Station F in Paris this week. It brought together content creators, brands, and industry experts to dive into the booming creator economy. This sector, valued at $180–250 billion globally in 2023 and growing at 15% annually, is expected to double in the next five years. The event aimed to position France as the leader in the European creator economy.

Here are the key takeaways from the event.

Paris Creator Week

Lessons from France’s top podcaster, Matthieu Stefani

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Matthieu Stefani is the leading podcaster in France with GDIY (Generation Do It Yourself), and is widely regarded as one of the pioneers of the creator economy.

During his conference at Paris Creator Week, he shared his approach to building a successful podcast. His main advice: passion is essential. Content creation should always come from a genuine interest in the subject matter.

He also emphasized the importance of working with sponsors you truly believe in. If a sponsorship feels forced or insincere, it risks alienating your audience.

Matthieu pointed out that, in the creator economy, it’s not the number of subscribers that matters but their quality. For example, a podcast on entrepreneurship with 500 founders as listeners is more valuable than millions of followers with no connection to the topic.

He also shared that his podcast saw a 40% increase in new listeners this year, proving there’s still room for new voices in podcasting.

CYRILmp4: Balancing content creation and entrepreneurship

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Cyril MP4, a content creator with over 5 million YouTube subscribers, spoke about balancing content creation and entrepreneurship. He believes every content creator is also an entrepreneur. Cyril has built multiple companies around his content.

However, it hasn’t been smooth sailing. He mentioned taking a one-year break from YouTube to recalibrate and refocus. His key advice: organization is crucial. As creators scale, finding the right balance between producing content and managing business operations becomes essential.

Making corporate communication engaging: the role of content creation

Corporate communication can often feel dry, but there are ways to make it more engaging and relatable. One of the best ways to do this is by putting faces to the brand. Whether it’s the CEO, employees, or content creators who authentically represent the company. After all, a business is made up of people, and showing the human side of a brand helps build trust and connection with the audience.

A great example of this is Orange’s Better Program, where influencers are invited to spend time at the company’s offices to learn about its innovations. These influencers then share their experiences with their followers, offering a more personal touch to the brand. It’s not just about promoting a product; it’s about showing the people and values behind it.

Creating engaging content is another key to making corporate communication resonate. L’Oréal did this brilliantly by turning a traditional financial report into something visually appealing and digital-friendly, which garnered 3 million views. They proved that even dry corporate content can be transformed into something captivating when done creatively.

In the same vein, Orange used content creators to create over 1,000 posts leading up to the Olympics, and nearly 400 posts during the event. This real-time, engaging content kept the brand at the forefront of the conversation and connected with audiences in a natural, authentic way.

The key takeaway? To make corporate communication sexy, brands need to humanize their message—by putting real people in front of it, whether it’s through influencers, employees, or leaders—and make it engaging, whether through creative content or authentic storytelling. It’s all about finding the right balance between authenticity and creativity.

How to work with content creators ?

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When working with influencers, it’s important to give them the freedom to bring their own creativity into the collaboration. They understand their audience best and know how to deliver the message.

More and more, brands are turning to micro and nano-influencers. While they may have smaller followings, these influencers tend to have highly engaged and loyal audiences, making them an excellent choice for brands looking to target specific, niche markets.

Ultimately, the key to a successful influencer partnership is authenticity. When influencers genuinely believe in the brand and share its values, their content feels more trustworthy and organic, which leads to a stronger connection with their audience.

Although Paris Creator Week 2024 has ended, check out our upcoming events here – we’ve got some exciting opportunities lined up for you !

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Fundraising 1 hour ago

European biotech investment is reaching new heights as immune system modulation becomes the next frontier in therapeutic innovation. Cambridge-based T-Therapeutics has secured €27.5 million in Series A funding to advance its groundbreaking platform that enhances how the immune system targets disease, positioning the company at the forefront of Europe’s rapidly expanding immunotherapy sector. The substantial funding round signals growing confidence in European biotech capabilities, particularly in the competitive immunotherapy landscape where Cambridge continues to establish itself as a leading hub for life sciences innovation. Immune targeting platform attracts major European investment The €27.5 million round was led by prominent European life sciences investors, reflecting the strategic importance of T-Therapeutics’ proprietary immune targeting technology. This funding level places the company among the top-tier European biotech Series A rounds of 2024, demonstrating investors’ conviction in the platform’s potential to address significant unmet medical needs. European biotech investors are increasingly focusing on companies that can bridge the gap between fundamental immune system research and practical therapeutic applications. T-Therapeutics’ approach represents precisely this convergence, offering a differentiated platform that could reshape how clinicians approach immune-mediated diseases. The company’s Cambridge location provides strategic advantages within Europe’s life sciences ecosystem, offering access to world-class research institutions, regulatory expertise for European Medicines Agency pathways, and proximity to other leading biotech companies developing complementary technologies. Platform technology targets European healthcare challenges T-Therapeutics has developed a proprietary platform designed to improve immune system precision in targeting diseased cells whilst protecting healthy tissue. This approach addresses a critical challenge in current immunotherapies, where off-target effects can limit therapeutic windows and patient outcomes. The funding will accelerate platform validation and support the company’s preparation for clinical trials across multiple therapeutic areas. European regulatory frameworks, including the EU’s Clinical Trials Regulation, provide clear pathways for advancing innovative immunotherapies, giving T-Therapeutics strategic advantages in its home market. The company plans to leverage Europe’s strong clinical research infrastructure, particularly the continent’s expertise in immune system diseases and established patient registries that can support efficient clinical development programmes. This investment reflects the broader maturation of European biotech, where companies like T-Therapeutics are building platforms capable of competing globally whilst benefiting from Europe’s collaborative research environment and supportive regulatory landscape. The €27.5 million funding positions the company to advance its immune targeting platform through critical development milestones and establish European leadership in next-generation immunotherapy.

Fundraising 1 hour ago

The distributed computing landscape is witnessing a paradigm shift as smartphones emerge as untapped computational powerhouses. With billions of devices sitting idle across Europe, forward-thinking startups are recognising the potential to transform mobile phones into decentralised infrastructure. Leading this charge is Acurast, which has secured €11M to build what it claims is the world’s first smartphone-powered compute network. The funding represents a significant validation of the distributed computing thesis that’s gaining traction across European tech circles. By harnessing the collective power of smartphones, Acurast aims to democratise access to computational resources whilst creating new revenue streams for device owners. Smartphone-powered compute network attracts diverse investor backing The €11M raise combines traditional venture capital with strategic token sale participation, reflecting the hybrid nature of modern blockchain infrastructure funding. The investor mix demonstrates growing European appetite for decentralised infrastructure projects that offer tangible utility beyond speculative trading. Lead investors recognised Acurast’s unique positioning in addressing the computational resource shortage that plagues many sectors, from AI model training to scientific research. The funding structure, incorporating both equity rounds and token mechanisms, allows the company to build sustainable tokenomics whilst maintaining traditional governance structures that European investors prefer. “We’re not just building another blockchain project,” explains Acurast’s leadership team. “This is about creating genuine utility from existing hardware that sits unused for 95% of the day. Every smartphone becomes part of a global supercomputer.” The investor backing reflects confidence in Acurast’s technical approach, which leverages trusted execution environments already present in modern smartphones to ensure secure, verifiable computation without compromising user privacy or device performance. European regulatory advantages fuel decentralised infrastructure growth Acurast’s European base provides strategic advantages in the evolving regulatory landscape. The EU’s Digital Services Act and upcoming AI regulations favour transparent, decentralised systems that can demonstrate algorithmic accountability – precisely what smartphone-distributed networks enable through their inherent transparency and auditability. The company’s approach addresses critical European priorities around digital sovereignty and reduced dependence on centralised cloud infrastructure dominated by US tech giants. By distributing computation across millions of European smartphones, Acurast creates resilient infrastructure that remains within EU jurisdictional boundaries. Early partnerships with European enterprises demonstrate demand for alternatives to traditional cloud computing, particularly among organisations handling sensitive data requiring GDPR compliance. The distributed model offers natural data localisation benefits whilst reducing costs compared to hyperscale cloud providers. The €11M funding will accelerate network expansion across major European markets, with initial focus on Germany, France, and the Netherlands where smartphone penetration and technical sophistication create ideal conditions for early adoption. Additional resources will strengthen the technical team and expand partnerships with mobile operators and device manufacturers. This funding signals broader European confidence in decentralised infrastructure alternatives that challenge the dominance of centralised computing paradigms. For European tech ecosystem watchers, Acurast represents the maturation of blockchain technology from speculative assets toward genuine utility infrastructure that could reshape how we think about computational resources.

Fundraising 3 hours ago

Europe’s semiconductor sovereignty ambitions received a significant boost as the continent seeks to reduce its dangerous dependence on Asian memory suppliers. This strategic imperative has created fertile ground for homegrown champions, with German memory technology innovator FMC securing €100 million in Series C funding to accelerate its ferroelectric memory solutions. The investment signals growing European confidence in backing deep-tech startups that address critical supply chain vulnerabilities exposed during recent global disruptions. Memory tech funding attracts heavyweight European VCs HV Capital and DeepTech & Climate Fonds (DTCF) co-led this substantial financing round, bringing together two of Europe’s most sophisticated deep-tech investors. HV Capital’s involvement is particularly noteworthy given their selective approach to hardware investments, whilst DTCF’s participation underscores the sustainability angle of FMC’s technology compared to traditional memory solutions. The investor syndicate’s European composition reflects a broader trend of EU-based funds prioritising strategic autonomy investments over Silicon Valley alternatives. “This investment represents more than capital—it’s a strategic bet on European technological sovereignty,” noted a partner from the lead investor group. The funding structure enables FMC to scale manufacturing capabilities whilst maintaining independence from Asian supply chains that have historically dominated memory markets. Both investors bring complementary expertise: HV Capital’s enterprise software networks and DTCF’s climate-focused portfolio positioning FMC advantageously for sustainable computing transitions. Ferroelectric memory positions Germany as semiconductor hub FMC’s ferroelectric memory technology addresses two critical European priorities: supply chain resilience and energy efficiency. Unlike conventional memory solutions requiring constant power to maintain data, ferroelectric memory offers non-volatile characteristics with dramatically reduced energy consumption—crucial for Europe’s aggressive climate targets. The Hamburg-based company’s approach leverages advanced materials science to create memory cells that retain information without continuous power, delivering both performance and sustainability advantages. The €100 million injection will accelerate FMC’s transition from research-stage prototypes to commercial production, with plans for a European manufacturing facility reducing reliance on Asian foundries. “We’re building the memory infrastructure Europe needs for digital sovereignty whilst advancing our climate goals,” explained FMC’s CEO, highlighting the dual strategic value proposition. The company’s technology roadmap includes partnerships with European automotive and industrial customers seeking secure, sustainable memory solutions for next-generation applications. This funding milestone positions FMC within Germany’s emerging semiconductor ecosystem, complementing government initiatives like the EU Chips Act’s €43 billion investment programme. By establishing European memory production capabilities, FMC addresses vulnerabilities highlighted during pandemic-era supply shortages whilst building foundations for future technological independence. The success signals growing investor appetite for European deep-tech startups tackling geopolitically sensitive technology domains.

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