Sesame Summit 2026 – application open

Ben’s List 56

Consumer

How Zenly made social maps cool again – and what’s next

“With today’s update, Zenly wants to passively build a place graph. Users shouldn’t have to open up the app and check in when they go to their favorite bar. Instead, the company wants to learn from your habits and highlight that information to you and your friends.”

blank

Design

DALL·E 2 and The Origin of Vibe Shifts

“I think the leading edge of aesthetics will probably always involve human skill, even if the methods we use to channel that skill will change dramatically. When it comes to relative-performance games, we should think of AI tools more like an instrument that can be played well or poorly, and less like a replacement for humans. If all that mattered was absolute performance, then sure, the AI would be able to perform well enough to get the job done without human intervention. But when it comes to status games, relative performance is what matters. And human+AI is probably going to beat AI alone for a long time.”

blank

Metaverse

‘Second Life’ creator shares lessons learned from one of the world’s first metaverses

“The problem with an avatar is that it can’t match the amount of information that’s communicated by looking directly at another human’s face, which is why Rascoff’s interview was being held in a shared Zoom meeting rather than Second Life. An avatar can’t yet match the experience of a face-to-face human interaction.”

blank

Crypto

North Korea’s Lazarus Group Identified as Exploiters Behind $540 Million Ronin Bridge Heist

“First, the stolen USDC was swapped for ETH through decentralized exchanges (DEXs) to prevent it from being seized. Tokens such as stablecoins are controlled by their issuers, who in some cases can freeze tokens involved in illicit activity. By converting the tokens at DEXs, the hacker avoided the anti-money laundering (AML) and ‘know your customer’ (KYC) checks performed at centralized exchanges.”

blank

Cybersecurity

What is Distributed Denial of Secrets?

“When whistleblowers within an organization, or hackers that have gained access to files, want to get the word out, DDoSecrets can:

  • Announce the release to a wide audience
  • Check the files for personally identifying information
  • Package a release for public consumption, via torrents or web-search interfaces
  • Contact journalists at a wide range of publications
  • Collaborate with academic researchers
  • Share more sensitive documents with journalists and researchers, without making all data public

That’s our primary role: connectors and proliferators of data.”

blank

you might also like

blank
Events 2 days ago

Last week, I spent three days at Bits and Pretzels in Munich — a startup-focused event with a distinctly Bavarian flavor. Think Oktoberfest meets startup conference, complete with dirndls, lederhosen, and more beer than you might expect. As someone building an AI-powered event platform, I went in with a specific mission: Observe how startups actually market themselves at events. Here’s what I discovered: GoodBytz: The power of good demos What they did: Robotics startup GoodBytz set up a booth where its robots prepared kaiserschmarrn (a traditional German dessert) all day long. Why it worked: Nothing beats seeing a product in action. While other booths had brochures and demos, GoodBytz’s robots were actually cooking. The smell, the movement and the end result stirred together an experience that people will remember and talk about. The lesson: If you have a physical product, show it in action. The old writing adage generalizes well: Show, don’t tell.  Let people see, hear and touch the product. WeRoad: The bathroom hack What they did: Posted “Missing Investor” flyers in bathroom stalls with QR codes pointing to their website. Why it worked: Pure genius. Every startup at the event was looking for investors, but the “Missing Investor” headline, while a bit on the nose, proved irresistible. Plus, bathroom stalls are one of the few places where people have 30 seconds to actually read something. The lesson: Think about where your target audience’s attention will remain undivided. Sometimes, the most effective marketing leverages the most unexpected places. Emqopter: Visual impact matters What they did: Designed a bright orange booth that displayed their drone prominently. Why it worked: In a sea of grey, white, beige and brown, Emqopter’s bright orange booth was impossible to overlook. The drone was real, too, and proved a real conversation starter. The lesson: Your booth is competing with hundreds of others. Make it visually distinctive and ensure your product is the hero. Quests: Community building using the product What they did: Created a busy, branded booth with accessories (toy car, traffic cones, a bulletin board) and used their anti-loneliness app to build communities among founders at the event. Why it worked: Quests used their product to solve a real problem right at the event, and the busy booth design generated energy and curiosity. The lesson: Use your product to solve a problem at the event — if it’s possible, of course. Demonstrate your value in real time. Dyno: Event-themed marketing What they did: Distributed branded electrolyte packs with the tagline “Your hangover ends. Your pension lasts – with Dyno.” Why it worked: Dyno aligned its messaging perfectly with the Oktoberfest theme. Every attendee was thinking about beer and hangovers, so Dyno’s goodies were quite relevant. The tagline was clever, memorable, and directly addressed a pain point most people at the event might have to deal with later. The lesson: Tailor your marketing to the event’s theme and culture. The more you tie your messaging and product to the context, the more memorable you become. So, what did I learn? Event marketing is about more than just showing up and setting up a booth; you have to understand your audience and create experiences that people will remember. Here’s what really struck me: most startups and even big companies don’t know how to leverage events properly. They book the booth, show up and hope for the best; maybe they bring some branded pens and a pop-up banner. Then they’ll go back home and wonder why they spent €5,000 in exchange for 50 business cards that never convert. The startups that stood out at Bits and Pretzels understand something fundamental: event ROI isn’t about booth size or location; it’s about strategy, creativity and planning. None of the startups above improvised on-site, or planned something the night before the event in their hotel rooms. They laid everything out 4-6 weeks before the event. A solid pre-event strategy is what separates successful event marketing from expensive booth rental.  But what matters most for early-stage startups is that you don’t need a massive budget to stand out. WeRoad’s bathroom stall hack probably cost €50 to print the flyers. A standard booth package at Bits and Pretzels would go for €3,000 to €5,500. The ROI difference is staggering when you compare the cost per meaningful conversation. That’s the difference between simply spending money and investing smartly. Building Sesamers has taught me that helping startups find the right events is only half the equation. The other half is helping them understand how to maximize ROI once they’re there. Good props aren’t a marketing expense; they’re opportunities to meet customers, investors and partners, and strike up engaging conversations.

blank
New Materials 3 days ago

Lios Group, the Irish startup behind SoundBounce, was a winner of JEC Composites Startup Booster 2018, and has been making significant strides since taking home the award.

blank
New Materials 1 week ago

Tree Composites aims to accelerate the energy transition with innovative composite joints.

Subscribe to
our Newsletter!

Stay at the forefront with our curated guide to the best upcoming Tech events.