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How (not) to Network in a Digital Age? – Selected


And it’s even harder when you’ve never seen a person in your life. You need to get their attention online, and, of course, you have nobody to introduce you. Despite all the mentioned reasons, everything always depends on your expectations and perception.

Networking is a relationship tool. It allows you to highlight your value proposition and stand apart from the competition in a way you design. At the moment, we are in a crisis that gives us no other way to connect other than online. We’ve had some time to adjust, and the world definitely did not stop, so how can we meet relevant people online?


First things first, you have to acknowledge that brand is your priority, and it will help you to acquire the relevant network.

Today, it’s more essential to build a strong and compelling personal brand online than ever before. As a result, this brand will help you increase the influence and network you are seeking, AND learn more about yourself as a company. So make sure you answer and find the ways to communicate:

  • What is your value proposition?
  • Who is your target audience?
  • What are your goals?

Working on your personal brand will help you to identify:

  • What you stand for
  • What you believe
  • How you offer value


Even though the brand is a significant element of an efficient networking strategy, it’s not everything. After you establish your online personal brand, there are many other factors to take into consideration while developing your online network.

Start by investing time and sharing your knowledge. Continue the usage of proper communication channels, and finding time to react to relevant content and activities online.


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