This week will make you cry. There’s a hidden gem in the list where you will discover the artistry of a “radical nun”.
As usual, you will also get a solid dose of marketing knowledge on communities and the future of digital media, including a crazy case study by Zenly’s Head of Comms.
I’m wondering if you’ve ever had a feeling of community with Selected. Back in the day, we presented Startup Sesame as an alliance of Tech events and quickly felt that event lovers around us were feeling part of a movement. Some are still praising it, calling themselves Sesamers.
But are we still nurturing this feeling while socially distant? Can it be solved by launching a digital hub for members of Selected? Let me know what you think >> ben@sesamers.com.
By the way, quantum physicists are breaking the speed of light.
Community
How Discord (somewhat accidentally) invented the future of the internet.
A comprehensive look into how a series of pivots and recognizing the most valuable feature(s) of a product (accidentally) led to an astounding community success.
David Pierce- Link: www.protocol.com/discord
- Author: David Pierce
- Source: protocol.com
Big trend: online communities at the intersection of content curation and knowledge management
We are living through the emergence of a new business category that doesn’t even have a name yet, but which I believe will become an important part of our digital lives: online communities at the intersection of content curation and knowledge management.
This is EXACTLY what we’re aiming for with Selected.
Sari- Link: sariazout.substack.com/p/check-your-pulse-55
- Author: Sari Azout
- Source: sariazout.substack.com
What are community driven companies and why to invest in them?
Lolita Taub is the Co-Founder and General Partner at The Community Fund (TCF). They invest in community-driven companies and believe that companies with community at the core will become unicorns and produce outsized returns.
Here’s her breakdown on WHY.
Lolita Taub- Link: medium.com/the-community-fund/community-driven-companies-what-they-are-and-why-were-investing-in-them-f72629d11f86
- Author: Lolita Taub
- Source: Medium.com
Media
How do you calculate the value of attention and eyeballs in the digital media & entertainment industry.
How Elena’s escape to a New York City movie theatre led to some serious revelations about “Is this profitable?”
Elena Burger- Link: virtualelena.substack.com/p/is-this-profitable
- Author: Elena Burger
- Source: virtualelena.substack.com
Marketing
Putting Ice Cream on the Map
An overview of the challenges Zenly navigated and the lessons they learned from building a viral brand experience.
Sarah McBride- Link: blog.zen.ly/putting-ice-cream-on-the-map-8f7eb048c1ab
- Author: Sarah McBride
- Source: blog.zen.ly
Customer support
Diagnosing Symptoms of Success
Here’s one for you on-the-go.
Kaizo’s podcast with Talixo’s Jan Brenneke, as he shares his expertise in the application of analytics in the context of Customer Service and it’s intersection with management science.
- Link: support-heroes-by-kaizo.simplecast.com/episodes/ep4-jan-brenneke
- Author: Kaizo.com
- Source: support-heroes-by-kaizo.simplecast.com
Politics
How Washington’s power brokers are adapting to the New Normal — and that includes how they party and raise money.
A breakdown of how one of Washington, D.C.’s most influential social gatherings, The Meridian Ball, went virtual, and kept their bottom line on par with years prior. $850,000 on par.
- Link: wapo.st/3pZls9o
- Author: Roxanne Roberts
- Source: washingtonpost.com/
Science
Breaking the speed of light.
Gotta love how scientists pack their machines into aluminium foil
- Link: www.sciencenatures.com/2020/10/quantum-tunneling-is-so-quick-it-could.html
- Author: I’m pretty sure this is an AI generated article
- Source: sciencenatures.com
Literature
“You are not everything but everything could not be everything without you.”
I shared this with Dan. He cried.
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- Link: brainpickings.org/2020/11/10/to-believe-in-things-joseph-pintauro-corita-kent/
- Author: Maria Popova
- Source: brainpickings.org
Music
Doctor Who’s sonic pioneers to turn internet into giant musical instrument.
The Radiophonic Workshop has always broken new sonic ground, from the Doctor Who theme to the Hitchhiker’s Guide to the Galaxy. Now they’re at it again – this time using the internet as a musical instrument.
“We’re all subject to the internet now in a way that we never thought we would be. And Bob and Paddy came up with an idea that is literally using what we’re all relying on for a creative purpose, using something that we’ve all taken for granted but in an artistic way.”
James Tapper- Link: theguardian.com/music/2020/nov/15/doctor-whos-sonic-pioneers-to-turn-internet-into-giant-musical-instrument
- Author: James Tapper
- Source: theguardian.com
Tools
Was it hangouts or zoom? Personal or work calendar? Cut through the noise and manage all your calls and meetings in one place.
This one’s for the Mac folks (sorry others), and is a SUPER useful menu bar app that keeps you on track and on time.
- Link: apps.apple.com/us/app/meeter-for-zoom-teams-co/id1510445899
- Author: bardeen.ai
- Source: Apple Store