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Reading List for Entrepreneurs W46 – Selected

Ok, the US election provided plenty of distractions, which got me to thinking about improving our focus with Selected by Sesamers. I guess it’s quite normal to try many different ideas when you’re launching a new product but it comes at the expense of performance. We’re a small team and we always need to be cautious about the time we spend on new ideas and offerings.

A key aspect of our work is to keep engaging with our audience further. It’s hard to build a community and it doesn’t scale well. At least in the beginning. While we have over 20,000 active subscribers on Startup Sesame’s newsletter, our community – and if you’re reading this you’re probably one of its members – is around 200 people – so 1% of our total audience. David Spinks and The Most Famous Artist tell us more the business of communities.

This week’s reading list covers several resources:

  • That will help you build a better content business
  • How to lead your team to a distraction-free environment and ensure everyone remains productive when working from home is the norm.
  • What’s hot in Climate Tech and
  • How to become a better moderator.

There also a few fashion and science gems that I just too good to not share. Did you know Cyberpunk fashion has become BIG among the Chinese Gen Zers?

Book

With a systematic approach, author Steph Smith walks you through her best practices on how to set up, create, and scale content on the interwebs.

If you’re reading this, clearly, some of them are working.

Standing Out in 2020: Doing Content Right
Currently sold: 1749 copiesThe Internet has created an age of infinite leverage. Anyone can reach thousands (if not millions) of people in a matter of months. But with easy access comes competition. So the question becomes: how do you build a successful blog in a world where millions of other people…

Management

In this podcast, NFX General Partner James Currier sits down with Nir Eyal, author of Hooked and Indistractable to analyze what high performing teams are doing right in a world full of distractions.

The Psychology of Focus: How Great Teams Find Traction Amid Distraction

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Working from home used to be the dream. Now that we’re 9+ months into it, it’s pluses and minuses are starting to become quite apparent. How do you best keep your teams focused and on track with the distractions of home life?

How to Build a High-Performing Remote Team During a Pandemic
For many of us in tech, we’re going 9+ months strong working from home. We miss seeing colleagues in person, there may be distractions galore in a home office, and there’s no clear end in sight. How can leaders keep employees engaged and effective during these challenging times?
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Venture Capital

If the U.S. Presidential election showed us nothing else, Climate Change is now back on the agenda at The White House. It’s on The Valley’s list too.‌

Why investors are betting on Silicon Valley’s second climate boom
Silicon Valley stands on the brink of another potential renewable energy boom, but investors are nervous about the next big bust.
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Product

“Authenticity consists in having a true and lucid consciousness of the situation, in assuming the responsibilities and risks that it involves, in accepting it in pride or humiliation, sometimes in horror and hate.” — Jean Paul Sartre

This says it all.

The Building in Public How-To Guide
At Chapter One, we like to say we invest in cults. But what does that really mean? Here are a few examples from our portfolio: Cults, excellent marketing, or simply a strong brand community — call it…
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Marketing

“The only way to scale community is to distribute control; it’s empowering others to take on roles of leadership in order to grow.” – David Spinks.‌

David Spinks: Building Community with Business (and Belonging) in Mind
This is your Community, Daily.
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  • Link: yenfm.substack.com/p/david-spinks-building-community-with
  • Source: Yenfm

Niche. It’s a thing. Matt lays out a road to a $1M ARR in 12 months.

How to Build a Niche Community to $1,128,306 ARR in 12 Months.
Yesterday the TMFA Community made $3,091.25 in 24 hours. In theory, 12 months from now, my community will generate $1,128,306.25 in annual reoccurring revenue, and I will be free to do and make whatever the fuck I want. Amen.
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  • Link: ‌‌themostfamousartist.medium.com/building-a-niche-art-community-to-1-128-306-25-aar-in-12-months-fbba77499e3c
  • Source: Medium

Much like a number of you, I’m always looking for ways to be a better communicator and especially, a moderator. Preparing for my session with Dr. Jen Schradie for the Selected Salon, I picked up some great tips from Matt Abrahams.

Fashion

A self fulfilling prophecy? China’s Gen Z is embracing the Cyberpunk aesthetic, and turned the original cynical cultural expression into a symbol of social progress and techno glamor. And brands are jumping on board

Why Is Post-COVID China Embracing A Cyberpunk Aesthetic?

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Science

Holographic models for the very early Universe are compared against cosmological observations and found to be in line with the standard cold dark matter model with a cosmological constant of cosmology.

In other words, we MIGHT be living in a hologram.

From Planck Data to Planck Era: Observational Tests of Holographic Cosmology
We test a class of holographic models for the very early Universe against cosmological observations and find that they are competitive to the standard cold dark matter model with a cosmological constant ($mathrm{ensuremath{Lambda}}mathrm{CDM}$) of cosmology. These models are based on three-dimen…
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Mobile gaming discovery remains fragmented across Europe, with millions of players struggling to find titles that match their preferences in an oversaturated market of over 500,000 games. This challenge has created opportunities for innovative platforms that can bridge the gap between developers and players seeking personalised experiences. Paris-based Hoora has secured €1.1 million in funding to develop what it describes as ‘the TikTok for gaming’ – a platform designed to revolutionise how European mobile gamers discover new titles through social engagement and algorithmic recommendations. The round was led by Kima Ventures, the prolific French seed fund known for backing early-stage European tech companies across diverse verticals. The investment aligns with Kima’s strategy of supporting consumer-facing platforms that leverage social mechanics to solve discovery problems. Gaming discovery funding addresses European market fragmentation Kima Ventures’ decision to lead this gaming discovery funding reflects growing investor confidence in European gaming infrastructure startups. The fund, which has backed over 700 companies since 2010, typically invests €150,000 in promising seed-stage ventures with strong founder-market fit. “Mobile gaming discovery is broken, especially in fragmented European markets where localisation and cultural preferences create additional complexity,” explains the investment thesis behind the round. European mobile gaming generated €12.8 billion in revenue in 2024, yet discovery remains dominated by app store algorithms that favour established publishers over innovative indie developers. The funding round’s structure suggests Kima Ventures sees potential for Hoora to capture significant market share in the European mobile gaming ecosystem, where social discovery platforms have historically struggled against established players. Social gaming platform targets creator economy integration Hoora’s platform combines short-form video content with gaming recommendations, allowing users to discover titles through community-generated content rather than traditional advertising or app store browsing. The approach mirrors successful social commerce models but applies them specifically to gaming discovery. The startup plans to use the €1.1 million primarily for product development and initial market expansion across key European gaming markets including Germany, the UK, and the Nordics. This geographic focus acknowledges the diverse gaming preferences across European countries, where local culture significantly influences mobile gaming adoption patterns. “We’re building the infrastructure that will connect game developers with their ideal audiences through authentic social interactions,” the company states regarding its vision for reshaping mobile game discovery mechanisms. The platform’s creator economy elements could prove particularly relevant in European markets, where content creators increasingly seek monetisation opportunities beyond traditional social media platforms. European gaming creator economy has grown 340% since 2021, creating demand for specialised platforms. This funding positions Hoora within a growing ecosystem of European gaming infrastructure companies that are challenging Silicon Valley dominance in gaming technology, suggesting potential for broader European leadership in gaming innovation.

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Fundraising 5 hours ago

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Fundraising 7 hours ago

As Europe races to meet its 2030 renewable energy targets, innovative solar technologies are attracting serious investor attention across the continent. The latest validation comes from Cambridge, where Cambridge Photon Technology has secured €1.8M (£1.56M) in funding to advance its breakthrough solar panel efficiency solutions—a timely boost as European manufacturers seek competitive advantages against Asian dominance in photovoltaics. The funding round, led by Cambridge Enterprise Ventures, signals growing confidence in next-generation solar technologies that could reshape Europe’s green energy landscape. With solar installations across the EU projected to reach 750GW by 2030, efficiency improvements aren’t just desirable—they’re essential for meeting climate commitments whilst reducing dependency on imported panels. Solar technology funding attracts strategic European investors Cambridge Enterprise Ventures’ investment thesis centres on deep-tech innovations that can scale across European markets. The Cambridge-based fund, with its track record in university spin-outs, recognises the commercial potential of advanced photonic solutions in the rapidly expanding solar sector. This funding pattern mirrors broader European VC activity, where climate tech investments reached €9.8B in 2024. “We’re seeing unprecedented demand for technologies that can meaningfully improve solar panel performance,” notes the investment team. “Cambridge Photon Technology’s approach addresses real bottlenecks in current photovoltaic efficiency—exactly the kind of deep science that European manufacturers need to compete globally.” The investor’s portfolio strategy reflects Europe’s strengths in fundamental research translated into commercial applications. Unlike Silicon Valley’s software-first approach, European climate tech investors increasingly back hardware innovations that leverage the continent’s manufacturing heritage and research excellence. Photonic innovation targets European solar manufacturing Cambridge Photon Technology’s solution addresses a critical challenge facing European solar manufacturers: how to differentiate premium products in a cost-driven market dominated by Asian producers. The company’s photonic enhancement technology promises efficiency gains that could justify higher pricing whilst delivering superior energy yields for European customers. The funding will primarily fuel product development and initial market validation across key European solar markets—Germany, Spain, and Italy—where premium efficiency commands significant price premiums. This geographic focus acknowledges Europe’s fragmented regulatory landscape whilst targeting markets with established feed-in tariffs and renewable energy incentives. “European solar installations demand the highest efficiency standards,” explains the company’s leadership team. “Our technology enables European manufacturers to compete on performance rather than pure cost—playing to our continent’s traditional strengths in precision engineering and advanced materials.” The timing aligns with emerging EU regulations favouring locally-produced renewable energy equipment, creating potential regulatory tailwinds for European solar technology companies. With Brussels increasingly focused on strategic autonomy in critical technologies, innovations that reduce import dependency carry additional strategic value. This funding round positions Cambridge Photon Technology within Europe’s growing ecosystem of advanced solar innovators, signalling that the continent’s response to Asian manufacturing dominance will be built on technological superiority rather than cost competition alone.

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