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Ben’s List 43


So without further ado, I’m sharing a bunch of Web3 news as I’ve been doing for the past month or so. Am I convincing you to jump down into this particular rabbit hole with me?

This week I’m also sharing a great article about the dark side of e-commerce and sextoys, as well as a fantastic resource about community building. Do you have more than 1,000 community members already?

Let’s start with going viral with product launch strategies. I’m a Poolsuite Executive Member and can’t wait to meet you at the pool 🙂


Founder of Poolside FM Knows How to Make Shit Go Viral

“‘Why it’s worth doing something like Poolsuite even though it’s been going since 2014 without making any money is having a digital playground to fuck around on with cool smart people, that’s an invaluable thing,’ he said. ‘We are building this for fun and because we know hundreds of thousands of people are going to enjoy it.'”

The Hype Subsidy – Why Early Hype is Dangerous in Consumer Social

“As tempting and sexy as hype may be, I’m a believer in avoiding it as long as possible. This may seem counterintuitive. If a social network’s network effect is a function of how big the network is, then isn’t hype, which usually comes with a flood of users, a good thing?  …Hype creates the aura that something is bigger, more important, and more inevitable than it actually is. In this way, it acts like a subsidy on engagement in a consumer social network.”


At the Intersection of NFTs and Creative Commons Licenses

“In short, if a CC license makes it legally possible to create infinite copies of a work, and NFTs are designed specifically to provide something that cannot be copied, is it problematic for a CC-licensed work to be minted as an NFT?”

DAOs, A Canon

“What is (and isn’t) a DAO? Why do DAOs matter? How do DAOs fit into web3, crypto, the creator economy, future of work, and many other areas?”

MIT Predicted a Societal Collapse. Here’s How NFTs Can Prevent That.

“Since its initial boom, developers and enthusiasts worldwide have found ways to incorporate NFTs into different aspects of life. As a company that uses blockchain technology to trace products throughout the supply chain, Real Items has created a way to pair physical products with digital twins or NFTs. These physical assets integrated with NFTs are called ‘Phygitals.‘”


A Founder’s Step-by-Step Guide to Getting Your First 1,000 Community Members

“The friction to joining a Slack community is low, but the friction to forgetting about a Slack community is also low. We wanted to build the muscle memory of logging into a new app, a distinct URL, and commit to creating a community that would justify this new habit.”


“It Actually Hurt Me”: Inside The Dangerous Rise Of Dropshipped Sex Toys

“The dropshipper – who is effectively the middleman in a global online supply chain – will sniff out a trend, whether it’s cow-print skirts or viral vibrators, find a corresponding product from a wholesale site and create a listing for the item they’re selling – usually for a drastically marked up price. This technique has become a huge problem in the fashion world. Depop is full of dropshipping victims who believe they have ordered a gorgeous dress only to receive a cheap, ill-fitting garment. Now it is increasingly a problem with sex toys, too.”


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