Ben’s List 38

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This you’ll learn with this week’s list of articles.

You’ll also dive into Web3 & community with 4 articles. Looks like I’m a bit obsessed with that topic lately; wondering if we should be launching our own $SESAME token.

We’re also discovering how a startup founder got placed on 100 podcasts in 6 months and the coolest AgTech startups of 2021.

Let’s start with the revenues made by creators in 2021 with Stripe’s new Creator Index.

Creator Economy

Indexing the creator economy

“The pandemic proved to be an unexpected tailwind for what was once a community on the fringes, ushering in a new generation of creators and bringing substance to the idea that anyone with an idea and an internet connection could make something of value.”

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Web3

Social Token Mid-Year Report

“In 2021, the total market cap of key social tokens surpassed$303m, a ~500% growth from 2020.”

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How To Build An MVC: Minimum Viable Community

“The community is surprisingly sticky, right? Because you know, someone else is a part of it, and you want to be part of it because they’re part of it because they bring you joy. So I think that’s very much under-appreciated and it’s kind of the secret sauce to building great communities, right?”

The community-owned rave: event organisers as DAOs

“Many events already function as decentralized autonomous organisations in informal ways. Connecting it to the Web3 allows the community to persist across the metaverse and leverage NFTs, communal creation, and channel the unique talents of all involved.”

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Spiral Tribe logo

Community

Building An Online Community: From Getting Started To A Community-First Organization

“It’s common to find community managers toiling away developing a premium platform or a complex MVP program without having enough members to use it or plenty of questions to answer. This ends up being a distraction. You should only be working on the activities which take you to the next stage of the community lifecycle. It’s really easy to plot a path forward when you know where you are now.”

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PR

The Playbook This Startup Used to Get Their Founders on 100+ Podcasts in 6 Months

“What if instead of a 60-second scripted ad read that costs $10,000, you did a 60-minute ad read that deeply educates your target audience on the problem you’re solving, that costs $0? Enter: the Podcast Tour. A ‘podcast tour’ is when a brand secures podcast interviews for its founders on shows that its target audience is likely listening to. For a startup, the main value of a podcast tour is education and awareness. This is especially true when you’re building a new product category.”

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Getty Images / akinbostanci

AgTech

Q3 2021 AgTech Venture Capital Investment and Exit Round Up

“Last quarter set a record for venture capital investments into AgTech startups. In total, $4.016B was raised by 171 startups in Q3. To put this in perspective, last year AgTech companies raised a total of $5.15B, so this this a huge haul in just one quarter. In the first three quarters of 2021, 441 AgTech startups have raised over $8.3B.”

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Science

Tree of Life Explorer

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Community Events
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What began in 2013 as a simple meetup in a Copenhagen park has blossomed into one of Scandinavia’s largest and most anticipated Tech events. “TechBBQ started as a networking event for local entrepreneurs, and it has grown because of the need to connect the Danish and Nordic ecosystem with the rest of the world,” says TechBBQ’s Head of Marketing, Vera Liscinska. Now, the event serves as a vital hub, offering founders world-class networking, media exposure, and opportunities to engage with investors and like-minded peers. “We want TechBBQ to be where every fifth handshake is relevant and impactful.” . 📸 Photo: PR / TechBBQ 2024 Theme: “One Giant Leap” The theme for TechBBQ 2024, “One Giant Leap,” is inspired by the challenges and rewards of being an entrepreneur. “We believe that ‘One Giant Leap’ embodies that feeling of being a founder; a constant leap of faith in something you believe in,” according to TechBBQ’s Head of PR & Communications, Keyvan Thomsen Bamdej. The theme highlights how small steps contribute to broader leaps in innovation, sustainability, and equity, reflecting the urgency of today’s challenges. “Together, small actions propel us toward a brighter future.” Maintaining a ‘Hyggelig’ Atmosphere Amid Growth TechBBQ is renowned not only for its size but also for its welcoming, down-to-earth atmosphere. “The way we do business in the Nordics is very informal, and it’s important that our event reflects these values,” says the team. Despite its growth, the event remains cozy and inclusive, emphasizing collaboration and diversity. “Our team comes from various cultural and educational backgrounds, which makes us more empathetic and inclusive in our interactions.” Beyond the Summit: Year-Round Support for Startups TechBBQ offers more than just an annual summit. Throughout the year, it runs various initiatives aimed at supporting startups. “We always have side projects that engage and support our target audience: startup founders,” they explain. One standout program is their Hero Academy, which offers tailored courses for seed and pre-seed startups. “Hero Academy helps startup founders establish themselves on the market and access crucial resources,” the team shares. . 📸 Photo: PR / TechBBQ Sector-Specific Focus: UrbanTech and Life Science The 2024 event will also feature expanded focus areas like UrbanTech and Life Science. “We foster innovation and growth in the UrbanTech ecosystem, accelerating the development of smart, green cities,” the organizers explain. The Life Science area will focus on both Planetary Health and Human Health, showcasing innovation in these crucial fields. “We are bringing back our Life Science area to showcase the best of the local ecosystem.” Opportunities for Investors: Nordic Investor Day and Matchmaking Investors have plenty to look forward to at TechBBQ 2024. Nordic Investor Day, held on September 10th, focuses on the state and future of Nordic ventures. “We will highlight and discuss the opportunities of today and the challenges of tomorrow,” says the team. Additionally, an LP/VC Matchmaking event will facilitate connections between limited partners and venture capitalists. Finally, TechBBQ just launched, in collaboration with Lab08, their newest AI matchmaking tool, TechBBQ Vicinity, to assist investors in their effort to meet the most relevant startups during the event. “All investor and business angels ticket holders can upload their thesis, get a list of the most relevant startups for you, and connect with them on our networking app, Brella.” Advice for First-Time Attendees to TechBBQ For those attending TechBBQ for the first time, the team offers simple yet impactful advice: “Network as much as possible with anyone relevant to your business growth.” Whether it’s a future investor, supplier, or co-founder, connections are key. “It doesn’t need to be a big sales pitch each time. A quick LinkedIn connection can lead to deeper meetings post-summit.” Finally, they add with a smile, “don’t forget to try our BBQ!” . 📸 Photo: PR / TechBBQ

Community + 1
Community Events
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Maya Noël, General Director at France Digitale, unveils the exciting plans for FDDay 2024. From co-hosting CES 2024 Tech Trends to facilitating networking and collaboration among attendees, this event promises to be a game-changer in the European startup scene. Dive in to discover more about this innovative gathering.

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Community Startup
The Venue

The Venue Barcelona, a new hub for innovation in music, sports, and events, recently opened with an inaugural event featuring over 120 companies. This dynamic ecosystem, home to notable names like Barcelona Music Tech Hub and Live Nation Entertainment, serves as a collaborative incubator, fostering innovation among corporations, startups, and organizations.

Community + 1

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