Sesame Summit 2026 – application open

The Colors Momentum

Before we kick off this interview with Ammin, here’s a bit of background context to help set the stage:

  • In 2015, Ammin Youssouf and co-founder Haweya Mohamed launched Afrobytes – an international tech marketplace connecting business and technology leaders, founders, investors, policy experts, and the media – to the African tech industry.
  • In 2018, both Ammin & Haweya were added to Fast Company’s Top 100 Most Creative People list (ranking 94 & 95 + marking the first time two French co-founders made it onto this list at the same time) as well as Entrepreneur.com’s 50 Most Daring Entrepreneurs list.
  • In 2021, they launched The Colors, an online community whose mission is to contribute to the future of diversity and inclusion in the fashion and beauty industry.

How is Afrobytes connected with The Colors?

From the start, we wanted to build an ecosystem made of several connected brands. We started with Afrobytes and created its narrative arc. Then, after building a solid network and expertise in the African tech ecosystem, it was time to develop a project more connected to our status as minorities in the West. That’s why we decided to introduce another narrative arc with The Colors this year.

The two brands are separated but have strong connections. With Afrobytes, we explore how Agritech can be more sustainable for the environment, a social impact for the populations, and more transparent for consumers with traceability (IoT, Blockchain). And what is Beauty and Fashion if not Agriculture? Natural cosmetics like Coco, Karité, Hibiscus, Argan, and so on are 100% agricultural. Same thing for Fashion: environmentally-friendly cotton, hemp, pineapple, banana fibers and all the new sustainable textile innovations are changing the fashion industry.

Building a consistent and virtuous ecosystem takes a hell of a lot of time, but we believe it will be a very profitable bet in the end. Lucky ones have access to “patient capital”. Minorities in Tech do “patient bootstrapping” 😉

What makes The Colors such a special event?

The Colors is a multicultural and multidisciplinary gathering of people leveraging and sharing their expertise to achieve the same mission: contribute to the future of Diversity and Inclusion in the Fashion and Beauty Industry.

Because it is much more than a single event in the year, we prefer to call it a Momentum instead of an event. Indeed, in physics, momentum is the strength gained by a series of events also defined as “mass in motion.” This is exactly what we offer to people who join The Colors community: a platform to drive and accelerate change.

The annual event – held in person & online this November at Station F in Paris – will be the catalyst of multiple initiatives developed all along the year: programs for entrepreneurs, prizes to reward the best of them, monthly online meetups and networking, collaborations with tech companies and media.

Can you tell us more about your programs?

To support the entrepreneurs, we launched two programs: La Fabrique for Beauty and L’Atelier for Fashion. We will offer the classics: Office hours with our partners, Networking activities, Personal coaching and mentoring, Thought leadership sessions, Operational support, and Demo Day showcase.

But when you build a program for diverse founders, you have to create something different and design from your own experience as a minority founder in tech.

You have to adapt your program to the reality: the huge investment gap facing diverse founders. For example, in the UK, between 2009 and 2019, all-ethnic teams received an average of just 1.7% of the venture capital investments made at seed, early, and late-stage over this decade. Data show the racial inequity persists after George Floyd, and for example, Black women and Latina entrepreneurs get less than 1% of venture capital in the US. And in France, first, it is not even a topic of conversation, and second, you would need a Ph.D. in quantum physics to report any activity when it comes to funding minority-led startups.

Considering this situation, it would not make sense to focus too much on content such as “getting funding from VCs” since it will overwhelmingly lead to a statistically proven dead-end for most of them. Instead, we focus on how minorities can concentrate on the overlooked consumers’ expertise and leverage technology to capture this market. In a way, the Music Industry case is very inspiring. The Majors overlooked minority artists and their Hip Hop culture, but now it is the same minorities lead the game in this sector.

Can you share a bit of background with us about how this event came to be?

blank
ShutterStock

This photo could have been taken in any major city in the Western World. Is it Paris? London? Amsterdam? Stockholm? San Francisco? Barcelona? Toronto? We live in a multicultural society. Diversity is a fact, but inclusion is a choice. I would even say, “it is a strategic and economical choice”.

The USA’s population, the largest consumer market, comprises +40% of people of African, Asian, or Latin descent. By 2044, those minorities will become a majority simply because Gen Z and Gen Alphas are in their vast majority from those communities. And what about the fact that 85% of the world’s population lives in emerging countries with the most dynamic markets and fast-growing and connected middle-classes.

Understanding Gen Z -the first generation of true digital natives and composed primarily of people of color- means understanding multicultural consumers.

In other words, the corporates’ Gen Z problem is a multicultural problem.

What inspired you to focus on the fashion & beauty industry?

The Fashion and Beauty sector is sensitive to affinity marketing, but brands’ products and services don’t fully satisfy multicultural consumers’ aspirations because of the lack of diversity.

Diverse entrepreneurs, especially women in these sectors, create products and services but are poorly supported, highlighted, and financed.

Our ambition is to support them in developing digital skills to accelerate their direct to consumer business and to excel in customer relations.

Can you tell us about the format of this event?

We will focus on creating an online experience for each specific category of the public. Digital authorizes a more interesting personalization of the attendee journey:

  • Investors might want to know the minority-majority market size, untapped market opportunities, and how startups deploy to seize them.
  • Corporates might wish to understand the culture better and identify the touchpoints with the multicultural Gen Z.
  • The General public might want to discover new brands, the stories behind them and possibly buy from them during the event.
  • Tech companies might want to understand better how to connect with and offer services to a new breed of entrepreneurs they rarely meet.

Digital offers the possibility of having a larger audience and creating more connections. Recently we organized a session between a Senegalese Designer, a Fashion Tech expert from New York, and a Beauty brand from Ghana. The conversation was so refreshing and insightful for the audience! It resulted in immediate online sales for the Ghanaian beauty brand, requests for mentorship for the Fashion specialist and partnerships for the designer.

Why did you decide to launch a membership plan?

The Colors is a community of people sharing common interests and values. A paid membership helps to build and finance a better experience for them. With a continuous dialogue with our community, we want to better understand their needs and tailor their online event experience.

We also want to engage our audience better, be more accessible, provide support, get feedback. We believe our community should be invited to shape our brand’s future and influence speakers’ choice and themes.

In short, we want to build relationships that go beyond a single event in the year.

Who would be an ideal speaker for this event? Who’s on your wishlist?

Our ideal speaker is Thando Hopa, a South African model, activist, and lawyer. She is the first woman with albinism to be on the cover of Vogue. She perfectly interrogates us on Diversity and Inclusion.

For the wishlist, I would mention:

  • Rihanna: for the genesis of Fenty Beauty, her deal with LVMH, and Social Media’s impact on her business.
  • Berry Gordy: for creating the world’s most famous record company, the Motown Records, with 800$, but also no access to banks, media, investment
  • Vivienne Westwood: for creating a ground-breaking social enterprise collaborating with local artisan across Kenya, Nepal, Burkina Faso & Mali, with the aim to provide a sustainable stream of work, in place of charity.
  • Serena Williams: for creating a fund that invests in companies that embrace diverse leadership, individual empowerment, creativity, and opportunity.

Find out more about The Colors online at TheColo.rs!

you might also like

Rift raises €4.6M for aerial reconnaissance platform
Fundraising 1 day ago

Europe’s defence technology sector is witnessing unprecedented investment momentum, driven by shifting geopolitical realities and increasing demand for autonomous surveillance solutions. At the forefront of this transformation sits Rift, a Paris-based startup that has just secured €4.6 million in Series A funding to build Europe’s first on-demand aerial reconnaissance network. The round was led by AlleyCorp, the New York-based venture firm known for backing enterprise technology companies. This investment signals growing transatlantic interest in European defence tech capabilities, particularly as NATO allies prioritise technological sovereignty and autonomous reconnaissance systems. AlleyCorp leads aerial reconnaissance funding round AlleyCorp’s decision to lead this round reflects a broader strategic shift among US investors towards European defence technology startups. The firm, which has previously backed companies like MongoDB and Paperless Post, sees significant potential in Rift’s approach to democratising aerial intelligence gathering across civilian and military applications. “Rift’s technology addresses a critical gap in the European surveillance market,” noted a spokesperson from AlleyCorp. “Their ability to deploy on-demand reconnaissance missions using autonomous systems represents exactly the kind of dual-use innovation we expect to define the next decade of defence technology.” The investment comes at a time when European governments are accelerating defence technology procurement, with the EU’s European Defence Fund allocating €8 billion for collaborative defence research and development programmes. This regulatory tailwind positions Rift advantageously within a market expected to reach €24 billion by 2027. Building Europe’s autonomous surveillance network Rift’s platform combines advanced drone technology with artificial intelligence to provide real-time reconnaissance capabilities across multiple sectors. Unlike traditional surveillance methods that require significant infrastructure investment, the company’s on-demand model enables clients to access aerial intelligence through a software-as-a-service platform. The startup plans to use the funding to expand its autonomous fleet and enhance its AI-powered analytics capabilities. With operations currently focused on France and Germany, Rift aims to establish coverage across major European markets by 2026, positioning itself as the continent’s primary alternative to US-based surveillance providers. “European organisations need surveillance solutions that comply with GDPR and other regional privacy regulations,” explained Rift’s CEO. “Our platform is built from the ground up with European data sovereignty in mind, something that resonates strongly with both government and enterprise clients.” This funding positions Rift to compete directly with established players like Palantir and Anduril, whilst offering European clients the regulatory compliance and data localisation they increasingly demand. As defence technology becomes increasingly intertwined with civilian applications, Rift’s European-first approach may prove to be its strongest competitive advantage.

energy infrastructure funding, grid technology investment, BESS funding
Fundraising 1 day ago

Europe’s energy infrastructure is undergoing its most significant transformation since electrification began. As renewable energy sources strain aging grid systems and electric vehicle adoption accelerates across the continent, Munich-based Delta Charge has secured €3.7 million to address critical gaps in energy storage and distribution. The funding round, led by Vireo Ventures and Rethink Ventures, positions the startup to capitalise on Europe’s urgent need for battery energy storage systems (BESS) and grid modernisation solutions. This investment reflects growing European investor confidence in energy infrastructure startups as the EU accelerates its transition to renewable energy sources. With the European Green Deal mandating carbon neutrality by 2050, the timing couldn’t be more strategic for Delta Charge’s market entry. Energy infrastructure funding attracts European climate tech investors Vireo Ventures and Rethink Ventures bring complementary expertise to Delta Charge’s growth trajectory. Vireo Ventures, known for backing transformative European climate technologies, sees Delta Charge as addressing fundamental infrastructure challenges that traditional utilities struggle to solve efficiently. Meanwhile, Rethink Ventures’ portfolio focus on sustainable technology solutions aligns perfectly with the startup’s mission to optimise energy distribution networks. “We’re witnessing unprecedented strain on European energy grids as demand patterns shift dramatically,” explains a Vireo Ventures partner familiar with the investment decision. “Delta Charge’s approach to battery energy storage systems offers the scalability and intelligence that Europe needs to maintain grid stability while integrating renewable sources.” The investor combination signals strong European institutional support for energy infrastructure innovation. Both funds have demonstrated expertise in scaling climate tech companies across fragmented European markets, providing Delta Charge with strategic value beyond capital injection. BESS technology targets European grid modernisation Delta Charge’s battery energy storage systems address acute European challenges that differ significantly from other global markets. The continent’s diverse regulatory frameworks, varying grid infrastructures, and ambitious renewable targets create unique technical requirements. The company’s technology optimises energy storage placement and management across these complex, interconnected networks. The €3.7 million funding will accelerate product development specifically for European market conditions and support expansion across key markets including Germany, France, and the Netherlands. Delta Charge plans to leverage regulatory tailwinds from the EU’s REPowerEU initiative, which prioritises energy independence and grid resilience investments. “European energy markets present both immense opportunity and distinct challenges,” notes Delta Charge’s leadership team. “Our BESS solutions are designed specifically for the regulatory complexity and infrastructure diversity that characterises European energy systems.” The startup’s technology addresses critical pain points including grid balancing during peak renewable generation periods and energy storage optimisation for commercial and industrial applications. With European electricity prices remaining volatile and grid stability concerns mounting, Delta Charge’s timing appears particularly astute. This funding round exemplifies the European venture capital community’s increasing focus on infrastructure-critical climate technologies. As European governments commit billions to energy transition initiatives, startups like Delta Charge are positioned to capture significant market opportunities whilst addressing urgent societal needs.

supply chain AI funding
Fundraising 1 day ago

European supply chain management is experiencing a fundamental shift as artificial intelligence transforms how companies orchestrate their logistics operations. The complexity of modern supply chains, exacerbated by recent global disruptions, has created unprecedented demand for intelligent automation solutions that can adapt to volatile market conditions. Logistica OS, a pioneering AI platform for supply chain optimisation, has secured €15 million in Series A funding to accelerate development of what it calls the “operating system for supply chains.” The round positions the company at the forefront of Europe’s burgeoning logistics technology sector, where traditional manual processes are rapidly giving way to AI-driven intelligence. Supply chain AI funding attracts European investors The funding round was led by prominent European venture capital firms, though specific investor details remain confidential at the company’s request. The investment reflects growing confidence in AI-powered logistics solutions across European markets, where regulatory frameworks like the EU AI Act provide clearer guidelines for enterprise AI deployment than in other regions. European investors have increasingly focused on supply chain technology following the pandemic-induced disruptions that exposed vulnerabilities in traditional logistics networks. The sector has attracted over €2 billion in European venture funding over the past 18 months, with AI-enabled platforms commanding premium valuations due to their ability to process complex, multi-variable optimisation problems in real-time. “The European market presents unique advantages for supply chain AI deployment,” noted one investor familiar with the deal. “Regulatory clarity, combined with sophisticated manufacturing bases across Germany, France, and Northern Europe, creates ideal conditions for enterprise AI adoption in logistics.” Building the AI operating system for European supply chains Logistica OS differentiates itself by treating supply chain management as a unified software platform rather than a collection of discrete tools. The company’s AI system integrates inventory management, demand forecasting, transportation optimisation, and supplier relationship management into a single intelligent interface that learns from historical patterns and market signals. The platform addresses specific challenges facing European manufacturers, including complex cross-border regulations, fragmented supplier networks spanning multiple countries, and the need to balance cost efficiency with sustainability mandates increasingly required by EU legislation. Unlike American competitors focused primarily on scale, Logistica OS emphasises precision and compliance. “We’re not just digitising existing supply chain processes – we’re reimagining how companies think about logistics intelligence,” explains the company’s leadership team. “Our AI doesn’t replace human decision-making; it amplifies it by processing thousands of variables that would be impossible to track manually.” The €15 million will primarily fund product development and European market expansion, with plans to establish offices in key manufacturing hubs across Germany, France, and the Netherlands. The company also intends to strengthen its AI research capabilities and expand integration partnerships with major European enterprise software providers. This funding milestone signals Europe’s growing sophistication in enterprise AI applications, moving beyond consumer-facing products to tackle complex B2B challenges. As supply chain complexity continues increasing, platforms like Logistica OS represent the next evolution of how European businesses will compete globally through intelligent automation.

Subscribe to
our Newsletter!

Stay at the forefront with our curated guide to the best upcoming Tech events.