The European venture capital landscape is witnessing a fascinating counter-trend. While many funds chase consensus picks and proven business models, a growing number of investors are deliberately seeking the outliers—the companies that don’t fit neat categories or follow traditional playbooks. This contrarian approach has found its latest expression in Amsterdam.
henQ, the Dutch venture capital firm, has successfully closed its latest fund at €67.57 million, specifically targeting what they call “the odd ones out”—unconventional startups that other investors might overlook. The fund represents a bold statement in an increasingly homogenised venture landscape, where pattern recognition often trumps genuine innovation.
For European founders building something truly different, this couldn’t come at a better time. The continent’s startup ecosystem has matured significantly, but with that maturity has come a certain conservatism amongst investors. henQ’s approach offers a refreshing alternative for entrepreneurs whose ventures don’t tick the usual boxes.
Venture fund strategy targets overlooked opportunities
henQ’s investment thesis centres on a fundamental belief that the most interesting opportunities often lie where others aren’t looking. The Dutch VC has built its reputation by backing companies that challenge conventional wisdom—startups that might be too early, too niche, or simply too unconventional for traditional funds.
The €67.57 million fund positions henQ to make meaningful investments in companies across Europe, with particular focus on early-stage ventures that demonstrate genuine innovation rather than incremental improvements. Unlike many European VCs who increasingly mimic Silicon Valley investment patterns, henQ deliberately charts its own course.
“We’re not interested in the obvious deals,” explains the fund’s approach to portfolio construction. “Our sweet spot is finding exceptional founders who are solving problems in ways that others dismiss as too risky or too different. These are often the investments that generate the most significant returns.”
The fund’s strategy resonates particularly well within the Dutch tech ecosystem, where pragmatism and innovation have long coexisted. Amsterdam’s startup scene has produced numerous success stories by taking unconventional approaches to traditional problems, from Adyen’s unique payment processing architecture to Booking.com’s contrarian travel booking model.
European market positioning and investment focus
The timing of henQ’s fund closure reflects broader shifts in European venture capital. As the market has become more competitive, funds are increasingly differentiating themselves through specialized investment theses rather than generalist approaches. henQ’s focus on unconventional startups represents a calculated bet that the next wave of European unicorns will emerge from unexpected directions.
The fund’s European focus is particularly strategic given the continent’s regulatory environment. EU frameworks like GDPR and the upcoming AI Act often favour companies that build privacy and compliance into their core architecture from day one—precisely the kind of foundational thinking that characterises henQ’s target investments.
With this new fund, henQ can back companies across their growth journey, from pre-seed through Series A stages. The approach allows them to maintain conviction in their portfolio companies even when other investors might hesitate to follow on. This patient capital approach aligns well with European startup timelines, which often require longer development cycles than their US counterparts.
The €67.57 million fund signals confidence in Europe’s capacity to generate genuine innovation beyond the well-trodden paths of fintech and SaaS. For European entrepreneurs building something genuinely different, henQ’s contrarian approach offers both capital and validation that unconventional thinking still has a place in venture capital.