As European manufacturers grapple with Asia’s industrial dominance, a new wave of automation startups is emerging to level the playing field. Swiss-based Forgis has secured €3.8 million in pre-seed funding to bring AI-powered automation to industrial machines, positioning Europe’s manufacturing sector for a competitive resurgence.
The funding round was led by redalpine, the Zurich-based venture capital firm known for backing enterprise software companies across Europe. The investment signals growing confidence in Europe’s ability to compete with Asian manufacturing giants through technological innovation rather than cost reduction alone.
Manufacturing automation attracts European venture capital
redalpine’s investment thesis centres on Europe’s unique manufacturing heritage combined with cutting-edge AI capabilities. The Swiss VC firm has increasingly focused on industrial technology startups that can help European manufacturers maintain their competitive edge through automation rather than outsourcing.
“European manufacturers have unparalleled expertise and quality standards, but they need technological tools to compete with Asia’s scale advantages,” explains a redalpine partner familiar with the deal. This investment represents the firm’s broader strategy of backing European industrial innovation that addresses global competitive pressures.
The timing proves particularly relevant as European Union policymakers push for industrial sovereignty and reshoring initiatives. Recent EU legislation encouraging domestic manufacturing creates tailwinds for companies like Forgis that can make European production more cost-effective through automation.
Swiss startup targets fragmented European industrial market
Forgis has developed AI-powered solutions that can retrofit existing industrial machines with smart automation capabilities, avoiding the massive capital expenditure typically required for factory modernisation. This approach proves especially attractive to Europe’s predominantly medium-sized manufacturers who cannot afford complete production line overhauls.
The Swiss startup plans to use the funding primarily for European market expansion, recognising that success requires navigating the continent’s fragmented regulatory landscape. Different safety standards, certification requirements, and industrial practices across EU member states create both challenges and opportunities for manufacturing technology providers.
“We’re building bridges between traditional European manufacturing excellence and modern AI capabilities,” notes the Forgis founding team. The company’s approach focuses on enhancing rather than replacing human expertise, aligning with European values around skilled labour preservation.
Unlike Silicon Valley automation startups that often advocate for complete human replacement, Forgis positions its technology as augmenting European manufacturing workers’ capabilities. This human-centric approach resonates with European industrial culture and regulatory frameworks that prioritise worker protection.
The €3.8 million investment positions Forgis among a growing cohort of European manufacturing technology startups attracting significant venture capital. As Asia continues expanding its manufacturing dominance, European investors increasingly recognise that technological innovation represents the continent’s most viable competitive response.