European hospitality tech is experiencing unprecedented growth as digitalisation accelerates across fragmented hotel markets. While US players dominate global conversations, European startups are carving distinctive niches by addressing regulatory complexity and diverse market needs that American solutions often overlook.
Spanish hotel technology platform Amenitiz has secured €38.9 million in funding to expand its European footprint, having already connected over 15,000 hotels across the continent and processed €3 billion in bookings. The round positions the Valencia-based company to capitalise on the sector’s digital transformation whilst European hotels seek alternatives to dominant American booking platforms.
The funding demonstrates renewed investor confidence in European hospitality technology, particularly solutions designed for the continent’s diverse regulatory landscape and fragmented market structure.
Hotel tech funding reflects European market dynamics
Fasanara Capital led the investment round, recognising Amenitiz’s unique position in addressing European hotels’ specific challenges. Unlike US-focused solutions, Amenitiz has built its platform to navigate varying data protection requirements, multiple currencies, and diverse booking behaviours across European markets.
“European hotels face fundamentally different operational challenges than their American counterparts,” notes industry observers. “From GDPR compliance to managing multiple languages and payment methods, solutions need European DNA to truly serve this market.”
The investment reflects broader European venture capital appetite for B2B software addressing continental market specifics. Fasanara’s involvement suggests institutional recognition that European hospitality tech can challenge American incumbency through localised innovation rather than direct competition.
With €3 billion in processed bookings across 15,000 hotels, Amenitiz has demonstrated significant traction in markets where international players often struggle with regulatory compliance and local market nuances.
Platform expansion targets European hotel digitalisation
Amenitiz’s comprehensive suite addresses property management, direct bookings, and revenue optimisation—critical areas where European independent hotels seek alternatives to commission-heavy international platforms. The company’s approach reflects understanding of European hotel ownership patterns, where family-run properties and small chains dominate rather than large corporate entities.
The funding will accelerate product development focused on European market requirements, including enhanced multi-language support, local payment integration, and compliance tools for evolving EU digital services regulations. This European-first approach contrasts sharply with international competitors retrofitting American solutions for European markets.
“We’re building specifically for European hotels’ reality—diverse markets, complex regulations, and the need for technology that enhances rather than replaces human hospitality,” the company emphasises in its growth strategy.
The Valencia-based team plans significant hiring across European tech hubs, capitalising on the continent’s growing pool of enterprise software talent whilst maintaining proximity to key hotel markets across Spain, France, and Italy.
This funding round signals European hospitality technology’s maturation, moving beyond simple digitisation toward sophisticated platforms that understand continental market complexity. For European hotels seeking technological independence from American platforms, Amenitiz represents a compelling domestic alternative with genuine European market understanding.