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Amenitiz raises €38.9M for European hotel tech expansion

The European hotel technology sector is experiencing unprecedented consolidation as independent hotels scramble to compete with OTA dominance. Leading this charge is Amenitiz, the Spanish hotel management platform that has just secured €38.9 million in funding to accelerate its expansion across fragmented European hospitality markets.

The Madrid-based company, which now serves over 15,000 hotels and processes €3 billion annually in bookings, represents a distinctly European approach to hotel technology—one that prioritises integration over disruption, working with traditional hospitality businesses rather than against them.

Hotel tech funding drives European market consolidation

Oyster Bay led this significant funding round, with participation from the European Investment Fund, signalling strong institutional confidence in Europe’s hospitality recovery. The investment thesis is compelling: while US hotel tech companies focus on premium markets, Amenitiz addresses the vast middle market of independent European hotels that desperately need affordable, comprehensive technology solutions.

“European hotels operate in incredibly diverse regulatory and cultural environments,” explains Amenitiz CEO. “Our platform isn’t just translated software—it’s built from the ground up to handle VAT complexities, multi-language guest communications, and local payment preferences across 27 different markets.”

This European-first approach has proven decisive. While international competitors struggle with localisation, Amenitiz has built native integrations with European booking platforms, payment processors, and compliance systems. The company’s growth trajectory—from 5,000 hotels in 2022 to 15,000 today—reflects this strategic positioning.

Platform strategy targets fragmented European hospitality

The funding will primarily fuel geographic expansion across Central and Eastern Europe, where hotel digitalisation lags significantly behind Western markets. Amenitiz’s comprehensive platform combines property management, channel management, and direct booking capabilities—addressing the technological gap that leaves independent hotels at a severe disadvantage against chain competitors.

“We’re seeing massive pent-up demand from hotels that have been underserved by legacy systems,” notes a spokesperson from Oyster Bay. “Amenitiz’s ability to onboard properties quickly while maintaining local market expertise is exactly what European hospitality needs.”

The company’s revenue model—subscription-based with transaction fees—aligns perfectly with the recovery patterns of European tourism. As hotel occupancy rates return to pre-pandemic levels, Amenitiz benefits from both increased bookings and expanded market penetration. Recent data shows the platform now handles over 50 million room nights annually, with average revenue per hotel increasing 40% year-over-year.

This funding positions Amenitiz as a serious consolidation player in European hotel technology, competing directly with established platforms while maintaining the agility to serve markets that larger competitors often overlook. For an ecosystem still rebuilding post-pandemic, that combination of scale and specialisation could prove decisive.

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