Discover our new platform for startups – read more

Ben’s List 26

Article

As usual we’re also covering other exotic bits of wisdom, in particular with two articles. The first one is about the decay of online content due to the structure of the WWW (aka some links from this reading list will be broken in less than 2 years). The second one is about feminist blockchain.

Marketing, community and newsletter tips & tricks are also on the menu.

And one interesting list of products to help you sleep better

Internet

The Internet Is Rotting

“By making the storage and organization of information everyone’s responsibility and no one’s, the internet and web could grow, unprecedentedly expanding access, while making any and all of it fragile rather than robust in many instances in which we depend on it… Society can’t understand itself if it can’t be honest with itself, and it can’t be honest with itself if it can only live in the present moment.”


Blockchain

Why We Need a Feminist Manifesta of the Blockchain

“Social media conditions us to produce fluid adaptable selves, made to maximize herd approval. We become performers for an all-seeing eye, our on-board computer cameras; we are the objects of its patriarchal gaze; in our digital representations we are formed by it. Our ability to adopt an effective, algorithmic internet self seems to be an adaptive requirement, necessary to succeed in an era in crisis, experiencing pandemics and high-speed social change. Selfies are an illustration of the precarious balance between using a new technology and being used by it.”


Business

Business Travel Is Coming Back

“A handful of high-profile events, like the TED conference, are returning in-person this summer, luring business travelers on flights. Industry trade shows are coming back to the Las Vegas Convention Center in June. In a survey by the U.S. Census Bureau conducted in May, 35% of small-business owners said they expect to have travel expenses in the next six months, up from 31.5% in April and 26.5% in mid-February.”


Marketing

10 Marketing Lessons for Every Early-Stage Founder

“How do you go about building a loved brand and community? At Spotify, I always wanted us to be personal, honest, generous, and fun in our communications. If you think about the characteristics that set a friend apart from the crowd and why you feel great when spending time together, it’s about sharing — and daring — to be personal and, at the same time, generous and fun.” – Sophia


Events

IAB MICE Industry 2021 – IAB Advice report

International Advisory Board (IAB) report on the future of the MICE (Meetings, Incentives, Conference, Exhibitions) industry.

2021 Event Tech Directory

Very comprehensive/convenient list of event tech providers, downloadable a .csv file.


Community

How (and Why) to Build an Authentic Community Around Your Product

“You should also aim to separate community-building goals from your explicit sales goals. Many companies today are creating a Chief Community Officer role to oversee their open-source communities. This role should ideally not be part of a sales or marketing team. Your community needs to stay authentically open-source in spirit in order to keep users engaged.”


Newsletter

Should you sell newsletter sponsorships?

“The entire subject of sponsorship success can be boiled down to a single word: alignment. When there is alignment between your newsletter topic and a sponsor’s product or service, everyone wins. Your audience gains access to a relevant deal, your sponsors achieve a positive ROI on their investment, and you solidify your publication as a valuable resource for both parties.”


VR

Tribeca Film Festival Was A Win For The XR Industry This Year

“With hopes that festivals, conferences, and conventions stay open to hybrid versions of their former selves, audiences and industry personnel can bet that mixed reality events are almost back and will be better than ever.”

It’s time for brands to embrace the metaverse

“As we usher in a new chapter of the experience economy, with it comes a shift in the way consumers and brands interact. Brands are no longer the totality of all the things they say about themselves; they’re now the sum of every single customer touchpoint and interaction… Intuitive brands will see the complexities of navigating multi-platform, hybrid consumer journeys as the next CX frontier, adapting to purchase funnels that straddle both digital and physical universes to enhance the experience for audiences.”


Sleep

The big business of helping people sleep better

“By augmenting their products and services with technology, sleep brands are able to improve the way they recommend items to customers, or empower them to track their own sleep metrics.”

Summary

Become a member of Sesamers

Sesamers is a private community for entrepreneurs, VCs, corporates and events.

Follow Us

you might also like

FoodTech Startups

The Crushi, a Dutch company, aims to make an impact at SIAL Paris 2024 with its innovative frozen sushi, designed for quick preparation in an oven or air fryer. Co-founders Jeroen van de Velde and Martijn Klein have patented their product, combining fresh ingredients with crispy panko breadcrumbs. With intellectual property secured in the EU, U.S., and Japan, they plan to expand globally, starting with France. Crushi targets convenience-loving Europeans, offering vegan-friendly options that align with popular food trends like air fryers.

FoodTech + 1
Events Innovation

VivaTech 2024, held from May 22 to May 25 at Paris Porte de Versailles, has again proven to be a global epicenter for tech innovation and sustainable advancements. With more than 400,000 business connections made and over 13,500 startups participating, this event has solidified its place as a crucial meeting point for entrepreneurs, investors, and tech enthusiasts worldwide. This VivaTech 2024 recap will highlight the standout moments and key innovations that defined the event.

Events + 1
AI Podcast

Discover insights from Adrienne Jan, Chief Product Officer at Scaleway, on Product Management in AI, innovation, and career advice at VivaTech 2024. Learn about her journey and tips for future product managers.

AI + 1

Subscribe to
our Newsletter!

Stay at the forefront with our curated guide to the best upcoming Tech events.