The CreAtIve Revolution

Lead Singer
Photo by Austin Neill / Unsplash

Artist x AI

Canadian electronic pop artist Grimes is notably one of the most vocal celebrity musicians when it comes to her support for AI. Earlier this year, she introduced Elf.Tech, an AI tool with the unique capability of allowing users to record their own voices and then transmute them into Grimes’ signature voice. Going a step further, Grimes made a remarkable commitment to share royalties equally with anyone who manages to create a hit song using her voice through the software. She even expressed her intention to grant creators across the spectrum the freedom to use her voice without any legal repercussions, all in an earnest attempt to “open-source” the realm of art and challenge the traditional boundaries of copyright.

Person with headphones playing video game
Photo by Fredrick Tendong / Unsplash

Gaming x AI

AI integration in gaming ushers in a new era of dynamic and adaptive experiences. A prime illustration is the application of AI to govern non-player characters (NPCs), granting them the ability to fine-tune their actions based on a player’s decisions. This process of learning from player interactions imbues NPCs with a broader spectrum of conversations and actions, enriching the gaming universe. One of the most renowned use cases of AI in gaming can be found in “The Last of Us,” where NPCs demonstrate exceptional skills in detecting enemies and adapting their actions accordingly. These advancements increase the tension of survival narrative and immerse the players in the unfolding story.

Music production workflow
Photo by Ivan Jermakov / Unsplash

Music Production x AI

AI music generators are a transformative force, democratizing music creation for all creatives. AI tools are expanding the realm of creative possibilities. Among the luminaries in the world of AI music generators, Mubert shines brightly. It caters to the needs of content creators, musicians, and businesses looking to elevate their marketing videos or in-store experiences with customized music. Mubert’s versatile API empowers users to craft personalized music and soundtrack experiences for seamless integration into their apps, games, and other platforms. Furthermore, AI-generated tracks can be showcased and monetized through Mubert Studio, a dedicated marketplace designed for finest AI compositions. Mubert even offers users the possibility to curate existing music into playlists, meticulously tailored their preferences.

Slate It
Photo by Jakob Owens / Unsplash

Cinema x AI

Step into the intriguing universe of AI moviemaking, where filmmakers embrace the peculiar allure of DALL-E’s photographic precision. As Stephen Parker from Waymark, the Detroit-based video creation company responsible for “The Frost,” points out, they reached a point where they ceased to resist the allure of absolute photographic accuracy and, instead, embraced the oddities that DALL-E had to offer. “The Frost” is a 12-minute cinematic creation, with every single shot meticulously crafted by an image-generating AI. It stands as one of the most remarkable and unconventional examples of this emerging genre.

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Photo by Anthony Tuil / Unsplash

Another industry disrupted by generative video tools is advertising industry. Companies like Waymark, Softcube, Vedia AI, and Private Island specialize in providing businesses with fast and cost-effective tools to produce customized video ads. Private Island, in particular, leverages various technologies to streamline post-production and visual effects, such as creating 3D scenes from 2D images using NeRFs and extracting motion-capture data from existing footage through machine learning. These innovations are reshaping how commercials and advertising content are created and produced.


The profound impact of artificial intelligence on creative sectors is undeniable. If you’re interested in exploring the intersection of creativity and AI, we invite you to check out MIDƐM+ 2024 Start-up Battles built for brillant minds disrupting the creative sectors with their innovations!

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New Materials
JEC World 2024 New Material

If “composites” sounds foreign to you, think again: From carbon fiber for space missions, to metal foam for data centers, new materials can build the future, and make it more sustainable. If you wonder which startups can make this happen, JEC Composites Startup Booster is your go-to. Now in its eighth edition, it will designate three winners next March, along with one winner for the sustainable dimension of its project. However, as with many competitions of this caliber, where only a handful of companies were selected among a hundred entrepreneurs, startups, and university spin-offs, each finalist is also worth knowing. This is especially true as over the years, the competition has become a true springboard for participants, thanks in big part to the support of industrial sponsors; the 2025 edition is supported by Airbus, ProxximaTM (An ExxonMobil Product) and Owens Corning as its main innovation partners, and Mercedes-Benz and Swancor as innovation partners. Meet the 20 finalists Without further ado, here’s the full list of finalists: 🇺🇸 Applied BioplasticsMaking Sustainable Commodity Plastic Affordable at Scale 🇫🇷 CAEROSTRISInnovative Composite Building System 🇨🇦 CarboMat Inc.Low-Cost Sustainable Carbon Fibers for Advanced Lightweight Composite Applications 🇬🇪 Elven TechnologiesFireproofed Lithium Batteries for EVs, Transport and Storage 🇩🇰 FiberJointsRethinking Bolted Joints for Unmatched Strength, Efficiency, and Durability 🇩🇪 Flux PolymersThe Effortless Art of Surface Functionalization 🇨🇭INCAPTEKNovel and Efficient Fire Protection Solutions for Li-Ion Batteries 🇫🇷 MCVE TechnologieSmart Reinforcing Fabrics Embedded into Composite Materials 🇪🇸 Strong by FormHigh-Performance Timber-Based Structural Composites for a Sustainable Future 🇳🇱 Tree CompositesComposite Joints for Offshore Structures 🇫🇷 ADN GroupTechnology Combining Eco-Design and the Dismantling Process of Composite Materials 🇩🇪 fibclickAutomating Tool Design: A Game-Changer for Engineering 🇫🇷 FOX CompositesEvolving Ceramic Composite Production 🇸🇬 Nandina REMThe World’s First Aviation-Grade Circular Carbon Fibre 🇨🇭NGNTSpecialized in the Development of Surface Protective Coatings 🇺🇸 Perseus Materials3D Printing Meets Pultrusion: Freeform Continuous Molding 🇬🇧 Phoenix CarbonSustainable Woven Carbon Fibre, at Half the Price of Virgin, with Identical Material Properties 🇮🇱 TemperChipTemperature Sensing at The Machined Area Prevents Overheating Damages 🇩🇰 ThiaXNon-Destructive 3D Mapping of Strain and Crystallinity in Parts 🇱🇺 Uplift360Chemical Recycling Technology for Advanced Materials If you want to hear them live, make sure to attend JEC World 2025 from March 4 to 6 and not to miss the following sessions on the Agora stage: Of course, we will also report back on the winners, so stay tuned for more updates.

New Materials
Podcast
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Richie Gray, Vice President and Global Head of SnackFutures Ventures at Mondelēz International, shared insights on driving innovation in snacking.

Podcast
FoodTech
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The idea that our diet affects our appearance is nothing new. For years, foods like carrots have been praised for improving skin tone, while chocolate has been blamed for breakouts. What’s new is the rise of beauty-focused food products. Gone are the days of relying only on natural remedies or consuming large quantities of specific foods. Now, processed, beauty-enhancing snacks are emerging, offering convenience, indulgence, and targeted benefits for skin, hair, and nails. Beauty food: tasting the glow Innova Market Insights has identified “Beauty Food” as a key trend for 2025. They predict that consumers will increasingly seek beauty claims in functional nutrition. From October 2019 to September 2024, product launches with skin-health claims grew by 15%, with Europe accounting for 39% of these launches. This surge in beauty food reflects a cultural shift: younger generations are more aware of how diet impacts their appearance. In response, brands are launching innovative processed foods and snacks that combine beauty benefits with indulgent experiences. Key nutrients powering the beauty food trend Key ingredients in this trend include: Proteins, magnesium, and fibers are often included in these products to deliver well-rounded health benefits. From supplements to snacks The beauty food category has evolved beyond traditional supplements, entering the world of snacks and indulgent treats. Some notable examples include: What’s next for beauty food? As food personalization gains momentum, the beauty food market is set to grow even further. Products could increasingly target specific concerns, such as anti-aging, skin hydration, or acne prevention. Beauty-enhancing claims could potentially expand into new food categories, such as pasta, granola, or even ready-to-eat meals, making beauty-focused nutrition more accessible and seamlessly integrated into daily life. While collagen is likely to remain a key ingredient in this space, we may see other innovative components emerge as this category continues to evolve. What was once a niche concept could now be reshaping both the food and beauty industries, paving the way for a future where beauty and nutrition are more closely linked. Make sure to subscribe to our weekly FoodTech newsletter and get the latest FoodTech insights delivered straight to your inbox!

FoodTech

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