Sesame Summit 2026 – application open

The CreAtIve Revolution

Lead Singer
Photo by Austin Neill / Unsplash

Artist x AI

Canadian electronic pop artist Grimes is notably one of the most vocal celebrity musicians when it comes to her support for AI. Earlier this year, she introduced Elf.Tech, an AI tool with the unique capability of allowing users to record their own voices and then transmute them into Grimes’ signature voice. Going a step further, Grimes made a remarkable commitment to share royalties equally with anyone who manages to create a hit song using her voice through the software. She even expressed her intention to grant creators across the spectrum the freedom to use her voice without any legal repercussions, all in an earnest attempt to “open-source” the realm of art and challenge the traditional boundaries of copyright.

Person with headphones playing video game
Photo by Fredrick Tendong / Unsplash

Gaming x AI

AI integration in gaming ushers in a new era of dynamic and adaptive experiences. A prime illustration is the application of AI to govern non-player characters (NPCs), granting them the ability to fine-tune their actions based on a player’s decisions. This process of learning from player interactions imbues NPCs with a broader spectrum of conversations and actions, enriching the gaming universe. One of the most renowned use cases of AI in gaming can be found in “The Last of Us,” where NPCs demonstrate exceptional skills in detecting enemies and adapting their actions accordingly. These advancements increase the tension of survival narrative and immerse the players in the unfolding story.

Music production workflow
Photo by Ivan Jermakov / Unsplash

Music Production x AI

AI music generators are a transformative force, democratizing music creation for all creatives. AI tools are expanding the realm of creative possibilities. Among the luminaries in the world of AI music generators, Mubert shines brightly. It caters to the needs of content creators, musicians, and businesses looking to elevate their marketing videos or in-store experiences with customized music. Mubert’s versatile API empowers users to craft personalized music and soundtrack experiences for seamless integration into their apps, games, and other platforms. Furthermore, AI-generated tracks can be showcased and monetized through Mubert Studio, a dedicated marketplace designed for finest AI compositions. Mubert even offers users the possibility to curate existing music into playlists, meticulously tailored their preferences.

Slate It
Photo by Jakob Owens / Unsplash

Cinema x AI

Step into the intriguing universe of AI moviemaking, where filmmakers embrace the peculiar allure of DALL-E’s photographic precision. As Stephen Parker from Waymark, the Detroit-based video creation company responsible for “The Frost,” points out, they reached a point where they ceased to resist the allure of absolute photographic accuracy and, instead, embraced the oddities that DALL-E had to offer. “The Frost” is a 12-minute cinematic creation, with every single shot meticulously crafted by an image-generating AI. It stands as one of the most remarkable and unconventional examples of this emerging genre.

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Photo by Anthony Tuil / Unsplash

Another industry disrupted by generative video tools is advertising industry. Companies like Waymark, Softcube, Vedia AI, and Private Island specialize in providing businesses with fast and cost-effective tools to produce customized video ads. Private Island, in particular, leverages various technologies to streamline post-production and visual effects, such as creating 3D scenes from 2D images using NeRFs and extracting motion-capture data from existing footage through machine learning. These innovations are reshaping how commercials and advertising content are created and produced.


The profound impact of artificial intelligence on creative sectors is undeniable. If you’re interested in exploring the intersection of creativity and AI, we invite you to check out MIDƐM+ 2024 Start-up Battles built for brillant minds disrupting the creative sectors with their innovations!

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Events 2 days ago

Last week, I spent three days at Bits and Pretzels in Munich — a startup-focused event with a distinctly Bavarian flavor. Think Oktoberfest meets startup conference, complete with dirndls, lederhosen, and more beer than you might expect. As someone building an AI-powered event platform, I went in with a specific mission: Observe how startups actually market themselves at events. Here’s what I discovered: GoodBytz: The power of good demos What they did: Robotics startup GoodBytz set up a booth where its robots prepared kaiserschmarrn (a traditional German dessert) all day long. Why it worked: Nothing beats seeing a product in action. While other booths had brochures and demos, GoodBytz’s robots were actually cooking. The smell, the movement and the end result stirred together an experience that people will remember and talk about. The lesson: If you have a physical product, show it in action. The old writing adage generalizes well: Show, don’t tell.  Let people see, hear and touch the product. WeRoad: The bathroom hack What they did: Posted “Missing Investor” flyers in bathroom stalls with QR codes pointing to their website. Why it worked: Pure genius. Every startup at the event was looking for investors, but the “Missing Investor” headline, while a bit on the nose, proved irresistible. Plus, bathroom stalls are one of the few places where people have 30 seconds to actually read something. The lesson: Think about where your target audience’s attention will remain undivided. Sometimes, the most effective marketing leverages the most unexpected places. Emqopter: Visual impact matters What they did: Designed a bright orange booth that displayed their drone prominently. Why it worked: In a sea of grey, white, beige and brown, Emqopter’s bright orange booth was impossible to overlook. The drone was real, too, and proved a real conversation starter. The lesson: Your booth is competing with hundreds of others. Make it visually distinctive and ensure your product is the hero. Quests: Community building using the product What they did: Created a busy, branded booth with accessories (toy car, traffic cones, a bulletin board) and used their anti-loneliness app to build communities among founders at the event. Why it worked: Quests used their product to solve a real problem right at the event, and the busy booth design generated energy and curiosity. The lesson: Use your product to solve a problem at the event — if it’s possible, of course. Demonstrate your value in real time. Dyno: Event-themed marketing What they did: Distributed branded electrolyte packs with the tagline “Your hangover ends. Your pension lasts – with Dyno.” Why it worked: Dyno aligned its messaging perfectly with the Oktoberfest theme. Every attendee was thinking about beer and hangovers, so Dyno’s goodies were quite relevant. The tagline was clever, memorable, and directly addressed a pain point most people at the event might have to deal with later. The lesson: Tailor your marketing to the event’s theme and culture. The more you tie your messaging and product to the context, the more memorable you become. So, what did I learn? Event marketing is about more than just showing up and setting up a booth; you have to understand your audience and create experiences that people will remember. Here’s what really struck me: most startups and even big companies don’t know how to leverage events properly. They book the booth, show up and hope for the best; maybe they bring some branded pens and a pop-up banner. Then they’ll go back home and wonder why they spent €5,000 in exchange for 50 business cards that never convert. The startups that stood out at Bits and Pretzels understand something fundamental: event ROI isn’t about booth size or location; it’s about strategy, creativity and planning. None of the startups above improvised on-site, or planned something the night before the event in their hotel rooms. They laid everything out 4-6 weeks before the event. A solid pre-event strategy is what separates successful event marketing from expensive booth rental.  But what matters most for early-stage startups is that you don’t need a massive budget to stand out. WeRoad’s bathroom stall hack probably cost €50 to print the flyers. A standard booth package at Bits and Pretzels would go for €3,000 to €5,500. The ROI difference is staggering when you compare the cost per meaningful conversation. That’s the difference between simply spending money and investing smartly. Building Sesamers has taught me that helping startups find the right events is only half the equation. The other half is helping them understand how to maximize ROI once they’re there. Good props aren’t a marketing expense; they’re opportunities to meet customers, investors and partners, and strike up engaging conversations.

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New Materials 3 days ago

Lios Group, the Irish startup behind SoundBounce, was a winner of JEC Composites Startup Booster 2018, and has been making significant strides since taking home the award.

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New Materials 1 week ago

Tree Composites aims to accelerate the energy transition with innovative composite joints.

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