Sesame Summit 2026 – application open

The Synthetic Event You’ve Already Attended

In principle, the idea is not new to me, but I hadn’t known it by this name before.  Chances are, if you were born in the late 80s to early 2000’s, you’ve already attended a synthetic event. Let me explain.

Wait, what?

A synthetic event is a virtually-generated experience powered by AI, replicating the essence of in-person gatherings with immersive environments, interactive sessions, personalized content, and networking opportunities. Now, if you’ve ever been a gamer, you’ll be familiar with the concept of an “open world.” To explore the potential of synthetic events with an illustrative example, let’s take a ride back to the early 2000s… that’s right. Its time to re-live the Sims.

The Simsville Extravaganza

A picture of Sims at a redcarpet event
A red carpet event… welcome to the Simsville Extravaganza from Vox

Picture yourself opening up Sims4 (because the graphics are better). You’ve just stepped into a virtual wonderland. Welcome! Or “Sul-Sul!” in Sims speak. You’ve been invited to the Simsville Extravaganza, a digital realm hosting a synthetic event, where virtual experiences come to life with the magic of generative AI.

Your journey through this synthetic event will exemplify the seven aspects of these revolutionary gatherings.

1. Immersive environments:

As you log in to the enchanting Simsville Extravaganza, you find yourself in a mesmerizing virtual mansion that mirrors your wildest imagination. Gleaming chandeliers illuminate vast halls, inviting you to explore every nook and cranny. Each room has a unique activity waiting for you—music-filled lounges for dancing, art studios for painting, and cozy corners for heartfelt conversations. You feel like you’ve stepped into a dream that’s no longer confined by physical constraints.

2. Interactive sessions and workshops:

The vibrant hum of voices surrounds you as you navigate through the virtual gathering. You encounter engaging sessions where speakers—autonomous agents with boundless knowledge—deliver captivating presentations on various topics. In one room, you attend a workshop on digital artistry, while in another, you join a discussion on sustainability. The magic of synthetic events allows you to immerse yourself in diverse experiences, learning from experts and exchanging ideas with participants from around the world.

blank
You interacting with your fellow Sims at the synthetic event. Image source.

3. Autonomous agents as independent attendees and speakers:

As the event progresses, you notice how seamlessly autonomous agents blend in with attendees. Some are speakers, inspiring the audience with their wisdom and charisma, while others are virtual friends, embodying the personalities and preferences of real individuals unable to attend in person. You engage in meaningful conversations with these intelligent entities, marvelling at how they have become an integral part of the event’s fabric.

4. Customized content and personalization:

Simsville Extravaganza has a surprise for you—a tailored experience based on your interests! The generative AI behind the event has analyzed your preferences and curated a personalized journey just for you. You receive invitations to sessions that align with your passions, a virtual art contest that ignites your creativity, and networking opportunities with like-minded souls. You realize that synthetic events create opportunities for every participant to feel seen, valued, and fully immersed in the event’s offerings.

5. Accessibility and inclusivity:

A sense of unity permeates the virtual mansion as attendees from diverse backgrounds come together. You interact with people who reside oceans away, united by a common love for this magical gathering. The accessibility of synthetic events transcends physical barriers, empowering participants of all abilities to join and engage. You recognize how synthetic events have opened doors for a global community, where diversity is celebrated and inclusivity is cherished.

6. Hybrid integration:

The wonders of Simsville Extravaganza do not stop at the digital mansion’s walls. You find that the event has integrated elements of the hybrid world, welcoming attendees who chose to be physically present. As you converse with a fellow participant attending in person, you realize that synthetic events are not about choosing between virtual and real-life interactions; they are about blending the best of both worlds to create a dynamic and interconnected experience. While you are attending the event from the comfort of your home, the physical attendee is at a designated event venue with access to state-of-the-art technology which allows them to fully immerse themselves in the digital realm. They are sat in a physical lounge which reflects the ambiance of the digital event world.

Image of Sims dancing
You busting it down on the synthetic dancefloor, where other people are dancing irl. Image source

7. Pioneering new frontiers:

As you bid farewell to Simsville Extravaganza, you reflect on the limitless possibilities of synthetic events. The experience has ignited your curiosity, sparking a sense of wonder about the future of gatherings. From holographic displays to AI-generated storytelling, you anticipate the emergence of groundbreaking innovations that will take synthetic events to even greater heights.


Winding down from this exhilarating journey through Simsville Extravaganza, you are left with an appreciation for the transformative power of synthetic events. Through generative AI’s enchantment, you have witnessed how these virtual gatherings redefine human connection, immerse us in captivating experiences, and transcend the barriers of the physical world.

So, are you ready to embrace the magic of synthetic events and embark on unforgettable journeys of connection and discovery? The possibilities are as boundless as your imagination.

you might also like

Fundraising 5 hours ago

The European construction technology sector is experiencing a digital transformation wave, with artificial intelligence emerging as the key differentiator for next-generation planning solutions. As regulatory frameworks across the EU increasingly demand faster, more accurate project approvals, startups are capitalising on this market shift to build AI-powered alternatives to traditional manual processes. Freeda, a construction AI platform, has closed a €3.4 million funding round led by Frst to transform how construction plan reviews are conducted across European markets. The round positions the startup to scale its artificial intelligence capabilities whilst addressing the fragmented regulatory landscape that characterises European construction approval processes. The funding comes as European construction firms face mounting pressure to accelerate project timelines whilst maintaining compliance with increasingly complex building regulations. Freeda’s AI-driven approach promises to reduce plan review cycles from weeks to days, addressing a critical bottleneck that affects billions in construction projects across the continent. AI construction planning attracts strategic European investment Frst’s decision to lead this round reflects broader investor confidence in construction technology solutions tailored for European markets. The venture capital firm, known for backing B2B software companies addressing regulatory complexity, sees Freeda’s approach as particularly well-suited to the European construction landscape, where multiple jurisdictions and building codes create natural barriers to entry for non-European competitors. “Construction plan reviews represent a massive inefficiency in European building processes,” noted a spokesperson from Frst. “Freeda’s AI platform addresses this by understanding the nuances of different European regulatory frameworks whilst maintaining the precision required for compliance.” The round’s composition highlights the growing interest from European VCs in vertical AI applications. Unlike broad horizontal AI plays, Freeda’s focus on construction-specific workflows allows for deeper integration with existing European construction management systems and regulatory databases. This strategic positioning differentiates Freeda from US-based construction tech solutions, which often struggle to adapt to the fragmented regulatory environment across EU member states. The startup’s European-first approach enables faster implementation across multiple jurisdictions simultaneously. European construction market presents unique AI opportunities Freeda’s product addresses specific challenges within European construction workflows, where manual plan reviews create significant project delays. The platform’s AI algorithms are trained on European building codes and regulatory requirements, enabling automatic compliance checking across multiple jurisdictions. The startup plans to deploy the funding primarily for product development and market expansion across key European construction markets, including Germany, France, and the Netherlands. This geographic focus aligns with EU digital transformation initiatives supporting construction industry modernisation. Current market conditions favour Freeda’s growth trajectory. European construction projects worth over €1.3 trillion annually face delays due to manual approval processes, creating substantial demand for AI-powered alternatives. The startup’s early traction demonstrates market readiness for automated plan review solutions. “We’re solving a problem that costs the European construction industry billions annually in delays and inefficiencies,” explained Freeda’s leadership team. “Our AI platform reduces review times whilst improving accuracy, delivering value that resonates immediately with construction professionals.” The company’s approach leverages machine learning to identify potential compliance issues early in the design process, preventing costly revisions during later project phases. This proactive methodology appeals particularly to large European construction firms managing multiple concurrent projects across different regulatory environments. Freeda’s €3.4 million raise signals growing investor appetite for AI applications addressing sector-specific inefficiencies within European markets. As construction digitalisation accelerates, startups combining deep regulatory knowledge with advanced AI capabilities are positioning themselves as essential infrastructure for the industry’s future.

Fundraising 11 hours ago

With artificial intelligence reshaping education across Europe, a concerning trend has emerged: 73% of students struggle with fundamental writing skills. This alarming statistic underscores a growing disconnect between digital-native learners and traditional writing instruction methods. Against this backdrop, Oslo-based edtech startup WeWillWrite has secured €2 million in funding to revolutionise how students engage with writing. The investment round was led by Skyfall Ventures, a Nordic-focused venture capital firm known for backing transformative education technology companies. This funding represents a significant vote of confidence in WeWillWrite’s mission to make writing engaging and accessible for the digital generation. Nordic EdTech Investment Reflects Growing Market Opportunity Skyfall Ventures’ investment in WeWillWrite aligns with the fund’s thesis of backing companies that address fundamental educational challenges through innovative technology. The Nordic region has become a hotbed for edtech innovation, with governments actively promoting digital learning initiatives and substantial public investment in educational infrastructure. “We’re seeing a critical gap in how students connect with writing in the digital age,” explains the lead investor from Skyfall Ventures. “WeWillWrite’s approach of gamifying the writing process while maintaining academic rigour addresses this challenge head-on. Their traction in Norwegian schools demonstrates the scalability potential across European markets.” The investment comes at a time when European educational institutions are grappling with post-pandemic learning gaps. Research indicates that remote learning periods disproportionately affected writing skills development, creating an urgent need for innovative solutions that can engage students both in classroom and digital environments. Platform Addresses Critical Skills Gap Across European Education WeWillWrite’s platform transforms traditional writing instruction through interactive storytelling and gamified exercises designed specifically for digital-native learners. The Norwegian startup has developed a comprehensive solution that adapts to individual learning styles while maintaining the structured approach educators require. Founded in 2022, the company has already gained traction in the Norwegian education market, partnering with over 50 schools across the country. Their platform integrates seamlessly with existing learning management systems, a crucial factor for European institutions managing complex regulatory requirements around student data protection under GDPR. “Traditional writing instruction hasn’t evolved to meet students where they are today,” notes WeWillWrite’s CEO. “Our platform bridges this gap by making writing as engaging as the games and apps students interact with daily, while ensuring they develop the critical thinking and communication skills essential for their future success.” The €2 million funding will accelerate WeWillWrite’s expansion across Nordic markets, with plans to enter Denmark and Sweden by early 2025. The company also aims to develop multilingual capabilities, recognising the diverse linguistic landscape of European education markets. This investment signals growing investor confidence in European edtech solutions that address fundamental skills gaps rather than merely digitising existing processes. As educational institutions continue adapting to hybrid learning models, platforms like WeWillWrite that combine engagement with academic rigour are positioning themselves as essential tools for the next generation of learners.

Fundraising 13 hours ago

As Europe’s battery gigafactory construction accelerates amid stringent compliance demands, the challenge of capturing and reusing critical metals has become paramount. Swedish cleantech startup DREV has secured €2.8 million in seed funding to address this precise challenge, developing technology that recovers valuable metals from industrial black dust waste. The round was led by Butterfly Ventures alongside Almi Invest GreenTech, positioning DREV to capitalise on Europe’s push for sustainable battery production. With the EU’s Critical Raw Materials Act demanding greater resource efficiency, DREV’s timing reflects broader European policy tailwinds. Seed funding advances metal recovery technology Butterfly Ventures’ investment thesis centres on circular economy solutions that address resource scarcity. “DREV’s approach to metal recovery from industrial waste aligns perfectly with Europe’s strategic autonomy goals,” explains a portfolio partner at Butterfly Ventures. “Their technology transforms what was previously waste into valuable raw materials, reducing dependency on primary mining.” Almi Invest GreenTech’s participation signals strong Nordic backing for the venture. The Swedish government fund has increasingly focused on cleantech innovations that support the country’s ambitious climate targets. This investor combination provides DREV with both venture expertise and public sector validation. The €2.8 million will primarily fund technology development and pilot programmes with European battery manufacturers. DREV plans to establish processing facilities near major gigafactory sites across Sweden, Poland, and Hungary. Addressing Europe’s critical metals challenge DREV’s proprietary technology extracts lithium, cobalt, and nickel from black dust generated during battery production processes. Traditional disposal methods often see these materials incinerated or sent to landfill, representing significant economic and environmental waste. “European gigafactories produce substantial quantities of metal-rich dust that current recycling infrastructure cannot handle efficiently,” notes DREV’s CEO. “Our process recovers up to 95% of critical metals, creating a closed-loop system that reduces both waste and import dependencies.” The Swedish company faces competition from established recycling giants like Northvolt and newer entrants such as Finland’s Fortum. However, DREV’s focus specifically on dust recovery creates a distinct market niche. Recent analysis suggests the European battery recycling market could reach €7.8 billion by 2030. DREV plans to deploy its technology across five pilot sites by 2026, targeting partnerships with major European battery manufacturers including LG Energy Solution’s Polish operations and Sweden’s Northvolt facilities. This funding round demonstrates venture capital’s growing appetite for cleantech solutions that address specific regulatory challenges. As European gigafactory construction intensifies, metal recovery technologies like DREV’s may become essential infrastructure rather than optional add-ons.

Subscribe to
our Newsletter!

Stay at the forefront with our curated guide to the best upcoming Tech events.