Ramify, a digital wealth management platform, was founded in 2021 by Olivier Herbout and Samy Ouardini. The duo met in 2014 during their engineering studies at CentraleSupélec. Despite different career paths—Herbout in portfolio management at Goldman Sachs and Ouardini in consulting at Oliver Wyman—both noticed major gaps in financial education and wealth management services in France. These insights led to the creation of Ramify, which offers improved financial guidance and investment solutions for French retail investors. In just two years, the company has made notable progress. “We’ve developed a comprehensive platform with just 11 full-time employees,” said Co-Founder Olivier Herbout, showcasing the platform’s rapid growth and operational efficiency. Addressing the Wealth Management Gap Ramify targets the mass affluent segment—individuals with €100k to €5m in liquid assets—who traditional financial institutions underserve. “Banks and insurance companies often prioritize their own interests over their clients’,” explained Samy Ouardini. This group has grown dissatisfied with the lack of tailored financial guidance. Additionally, the upcoming €10 trillion wealth transfer from Baby Boomers to the next generation over the next two decades presents a major opportunity for modern wealth management solutions.”Traditional wealth management solutions lack the tech infrastructure to serve this demographic at scale. We needed a hybrid approach,” Ouardini added. Ramify’s Value Proposition in Wealth Management The company combines AI-driven algorithms with human financial advisors to offer personalized investment strategies and tax optimization advice. “Our platform simplifies complex financial decisions, offering everything from stocks and bonds to real estate—all through a user-friendly interface,” Herbout explained. By automating many back-office tasks, Ramify reduces costs while maintaining high-quality service. “Cost transparency is a major part of our value proposition,” said Ouardini. This efficiency allows Ramify to offer premium services at a fraction of traditional costs. What Sets Ramify Apart from Competitors? The company distinguishes itself from competitors by combining advanced technology with personalized, human-centered service. Herbout explains, “We bridge the gap by offering an integrated platform that automates investments and optimizes portfolios while providing access to expert advisors.” Unlike robo-advisors who lack tailored advice or traditional wealth managers who can be costly and slow to adopt new tech, we focus on the underserved mass affluent segment, offering exclusive products like Lombard lending, Luxembourg life insurance, and Art. Ouardini highlights their transparent fee structure, adding, “We offer premium wealth management services at a fraction of the cost.” This blend of automation, exclusive products, and cost efficiency sets Ramify apart. Go-To-Market Strategy for Digital Wealth Management Ramify’s go-to-market strategy leverages digital channels and partnerships to attract affluent customers. Through targeted campaigns, they highlight their platform’s benefits and hybrid advisory model. Co-founders take a data-driven approach, believing “we only improve what we measure,” using data to refine the platform. Ramify prioritizes user experience, offering a user-friendly interface, transparent fees, and personalized advice to build trust and long-term relationships. Recent Funding and Future Goals Ramify recently raised €11 million in a Series A funding round led by 13books Capital, with contributions from Fidelity International Strategic Ventures, Newfund, AG2R LA MONDIALE, Crédit Agricole Brie Picardie, and several business angels. This follows a €3.5 million Seed round secured in 2022. “The new capital will be crucial for accelerating our growth, particularly in enhancing our technology platform and expanding services,” the team stated. With this funding, Ramify aims to solidify its position as a leading provider of premium wealth management solutions in France. Challenges and Market Trends in Digital Wealth Management Ramify faces challenges in scaling while maintaining high service levels. “We’re investing in robust customer support and technology upgrades to handle increased demand efficiently,” Ouardini noted. Current market trends, including wealth transfer and tech-savvy investors, are shaping the industry. “Investors are looking for streamlined, user-friendly platforms that combine technology with human advice,” he explained. With its focus and innovative platform, Ramify is emerging as a key player in the French wealth management sector, offering a modern alternative to traditional and digital competitors.
