Sesame Summit 2026 – application open

Insights from Intelligent Health AI 2023

Hosted by InspiredMinds!, the annual conference-like event is the place to be for an international community of healthcare practitioners, data scientists, entrepreneurs, and thought leaders seeking to push the frontier of AI and its application in medicine, both public and private. As someone with literally zero background in medicine or medical-engineering… I. Was. Fascinated.

Registration opened early, and I had a chance to watch the ambience of the event build from the beginning. Before the opening of the event, two large screens, each aside the main stage, played a short film on repeat. Cyberpunk in style, the film showcased scenes reminiscent of the Neo-Seoul found in Cloud Atlas: footage with an undertone of a dystopian future in which giant holograms of dancers pass through low-lit streets littered with robots and humans alike, accentuated by the neon lights of vendors.

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Accompanied by ominous music and a low-lit conference room, I couldn’t help but feel like the setting in some way was an intentional reflection of our global positioning as we sit now on the other side of a technological frontier: generative AI is here, and this is only the beginning. The uncertainty of our future was palpable in the air.

Ten minutes before the opening, and a friendly AI voice punctuated the air to remind the audience of the schedule for the day. Kicking off the event with an epic introduction video, Sarah Porter, founder & CEO of InspiredMinds!, opened the summit on both days with a strong reminder of the sense of community that the event has fostered, something that other speakers referenced too. With ample networking opportunities in the program, the Intelligent Health Summit certainly seems like an entry point into this community.

I was particularly impressed by one of the first keynote speakers, Mona Flores, Global Head of Medical AI at NVIDIA. With a background as a heart surgeon, Flores offered an incredibly balanced perspective in her headline talk on the emerging use cases of AI technologies in healthcare. Flores underscored the potential of this technology in the development of new medications and understanding their effects on the human body, as well as the potential of synthetic data as a solution in such a sensitive-data domain. Astute, but ever a surgeon at heart, she left the audience with pearls of wisdom, one of my favorite being  “AI is like a knife, it is sharp but it is not the enemy”.

A second headline speaker, exemplary of this community, was Professor Shafi Ahmed. His headliner talk explored the practical applications of AI in the surgery room: from surgical navigation and extended reality to robots and 5G remote autonomous surgery. A true futurist at heart, Professor Shafi also has his very own medical facility in the Metaverse, where he consults patients. Listening to and witnessing footage of the innovation in the medical domain was truly eye-opening to the possibilities of the future of medicine.

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Professor Shafi Ahmed on stage.

Alongside the excellent speakers, the event had a strong series of panel discussions with respected thought leaders from around the world, developed in various fields of medicine or data science. A datanaught at heart, I was most impressed by the panel discussion on Examining the latest regulatory challenges and how to navigate them in order to bring AI solutions to market and ensure appropriate monitoring post-implementation.

Regulation around GenAI as been a hot topic for months, even at Vivatech in Paris earlier this year, and there seems to be no ambiguity as to how far regulations go. Contrasting this, an audience member posed a brilliant question to the panel: where is it that we should regulate more? Where is there a clear lack of regulation in this space?

Brenna Loufek, SaMD Regulatory Affairs Lead from the Mayo Clinic, responded to this question with a statement that left the biggest impression on me from the whole conference: “I think there is a gap in regulations which address health equity and systemic bias”. It is well known that unrepresentative data sets pose real dangers in the applications of AI technologies. Brenna continued to circle back to this point throughout the panel, hopefully heightening everyone’s sensitivity to this urgent issue in the developing field.

Aside from the noteworthy speakers and two energetic MC’s narrating the event, there was a variety of workshops to attend with topics such as Demystifying Generative AI – Shape use cases where generative AI adds real value to the Health Sector. Public healthcare administration was also a large topic at the event, with sessions addressing the AI4HealthyCities initiatives by the Novartis Foundation.

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Startup booth for Kemtai

A small selection of startups exhibiting their innovations, such as: Visium and Unit8 in the data science space, Kemtai with motion tracking technology for physio therapy, My Blue Label to fast track regulatory compliance, Smitch with health tracking, Encord for building genAI systems, and a few more.

Lastly, the summit also had a dedicated stage for African startups to pitch their healthcare innovations to investors and an international audience, such as Lifesten health tracking, data sharing for practitioners with Medtech Africa, secure medical chats offered through Vulamobile, and Clue 3 for patient monitoring systems, among others.

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Events 2 days ago

Last week, I spent three days at Bits and Pretzels in Munich — a startup-focused event with a distinctly Bavarian flavor. Think Oktoberfest meets startup conference, complete with dirndls, lederhosen, and more beer than you might expect. As someone building an AI-powered event platform, I went in with a specific mission: Observe how startups actually market themselves at events. Here’s what I discovered: GoodBytz: The power of good demos What they did: Robotics startup GoodBytz set up a booth where its robots prepared kaiserschmarrn (a traditional German dessert) all day long. Why it worked: Nothing beats seeing a product in action. While other booths had brochures and demos, GoodBytz’s robots were actually cooking. The smell, the movement and the end result stirred together an experience that people will remember and talk about. The lesson: If you have a physical product, show it in action. The old writing adage generalizes well: Show, don’t tell.  Let people see, hear and touch the product. WeRoad: The bathroom hack What they did: Posted “Missing Investor” flyers in bathroom stalls with QR codes pointing to their website. Why it worked: Pure genius. Every startup at the event was looking for investors, but the “Missing Investor” headline, while a bit on the nose, proved irresistible. Plus, bathroom stalls are one of the few places where people have 30 seconds to actually read something. The lesson: Think about where your target audience’s attention will remain undivided. Sometimes, the most effective marketing leverages the most unexpected places. Emqopter: Visual impact matters What they did: Designed a bright orange booth that displayed their drone prominently. Why it worked: In a sea of grey, white, beige and brown, Emqopter’s bright orange booth was impossible to overlook. The drone was real, too, and proved a real conversation starter. The lesson: Your booth is competing with hundreds of others. Make it visually distinctive and ensure your product is the hero. Quests: Community building using the product What they did: Created a busy, branded booth with accessories (toy car, traffic cones, a bulletin board) and used their anti-loneliness app to build communities among founders at the event. Why it worked: Quests used their product to solve a real problem right at the event, and the busy booth design generated energy and curiosity. The lesson: Use your product to solve a problem at the event — if it’s possible, of course. Demonstrate your value in real time. Dyno: Event-themed marketing What they did: Distributed branded electrolyte packs with the tagline “Your hangover ends. Your pension lasts – with Dyno.” Why it worked: Dyno aligned its messaging perfectly with the Oktoberfest theme. Every attendee was thinking about beer and hangovers, so Dyno’s goodies were quite relevant. The tagline was clever, memorable, and directly addressed a pain point most people at the event might have to deal with later. The lesson: Tailor your marketing to the event’s theme and culture. The more you tie your messaging and product to the context, the more memorable you become. So, what did I learn? Event marketing is about more than just showing up and setting up a booth; you have to understand your audience and create experiences that people will remember. Here’s what really struck me: most startups and even big companies don’t know how to leverage events properly. They book the booth, show up and hope for the best; maybe they bring some branded pens and a pop-up banner. Then they’ll go back home and wonder why they spent €5,000 in exchange for 50 business cards that never convert. The startups that stood out at Bits and Pretzels understand something fundamental: event ROI isn’t about booth size or location; it’s about strategy, creativity and planning. None of the startups above improvised on-site, or planned something the night before the event in their hotel rooms. They laid everything out 4-6 weeks before the event. A solid pre-event strategy is what separates successful event marketing from expensive booth rental.  But what matters most for early-stage startups is that you don’t need a massive budget to stand out. WeRoad’s bathroom stall hack probably cost €50 to print the flyers. A standard booth package at Bits and Pretzels would go for €3,000 to €5,500. The ROI difference is staggering when you compare the cost per meaningful conversation. That’s the difference between simply spending money and investing smartly. Building Sesamers has taught me that helping startups find the right events is only half the equation. The other half is helping them understand how to maximize ROI once they’re there. Good props aren’t a marketing expense; they’re opportunities to meet customers, investors and partners, and strike up engaging conversations.

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