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The Venue Barcelona: Catalyzing Innovation in Music, Sports and Events

March 15, 2019, marked the beginning of an ambitious vision by Barcelona City Council, Barcelona de Serveis Municipals, Barcelona Activa, and Institut Barcelona Esports. They envisioned transforming the Olympia Stadium into a venue for innovation. On May 15th, 2024 that idea jumped from the stage and into reality as The Venue Barcelona opened its doors at the iconic Lluís Companys Olympic Stadium in Barcelona.

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A Long-Awaited Milestone

As the CEO of Sesamers, I had the privilege of attending the monumental opening of The Venue. The anticipation leading up to this day was palpable, and seeing it come to fruition as more-than-just-a-venue was nothing short of inspiring.

The Venue Barcelona now stands as a dynamic international ecosystem, uniting the most innovative corporations, organizations, and startups in music, sports, and events. This 100,000 sqm venue / innovation playground at the Olympic Ring of Barcelona is setting the stage for a world of collaboration and innovation.

An Inaugural Event to Remember

The inaugural event at The Venue in Barcelona showed how prepared they are to welcome over 120 companies and entities for industry meet-ups and workshops. Certainly, the emphasis is on forming collaborative projects to address issues like sustainability, mobility, and fan engagement.

This initiative marks the beginning of what promises to be a world of successful and exciting collaboration among corporates, startups, and organizations from various verticals; gearing up to promote to the very best of the best in music and sports innovations.

Among the notable names calling The Venue home are AFYDAD, Barcelona Music Tech Hub, Barcelona Sports Hub, A-Champs, Sportmas Sports Experience Platform, Talent Passport, Toda & Nel-lo, TPC-MatchPoint, Tūwā, and WEVOLV.

These organizations, along with leading corporations and promoters like Live Nation Entertainment, are anchoring The Venue and they are driving innovation and growth within the city.

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Workshops and Industry Insights

At The Venue, I participated in the second workshop titled “Music – Sports – Events – Industry Meet Up” led by Daniel Dümig.

This session allowed leaders in the world of large music and innovative sports events to meet and define future challenges to collaboratively work on, exploring opportunities for community innovation and growth in the sector.

Everyone is worried about the sustainable aspect of their business event and venue. One important concept that caught my attention was the positive (and negative) aspects that a city brand can have on the growth of events. Is the city of Barcelona, as a venue, a good place to host revolutionizing events? Clearly, you could ask the same for Paris 🙂

I personally mentioned the public challenges of building meaningful Tech events without selling out to corporates or governments. This goes for both sports and music events. One of the initiatives that we believe in the most is helping communities launch profitable events.

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The Collaborative Incubator

Interestingly, media outlets often label The Venue Barcelona as a business “incubator.”

It doesn’t look like a typical sports or music innovation startup incubator. Interestingly, we realize that this venue does indeed embody the spirit of incubation—but in a collaborative sense. The project incubates innovative collaborations between corporations, startups, and organizations, fostering the ideation and implementation of innovative solutions and services furling the future of sports and music experiences.

This collaborative, community-centered approach is what sets them apart and drives their mission forward – especially in the world of sports and music innovation.

Looking Ahead

The inauguration of The Venue Barcelona is a significant milestone in the history of the music, sports, and events industries. At Sesamers, we’re supporting the innovation in the future of events. We’re confident that The Venue Barcelona will create collaborative innovation services and creativity growth.

For more information, visit The Venue Barcelona.

Don’t miss out on industry events like SXSW, Wallifornia Music Tech Summit 2024, & ADE to explore new opportunities in the future of experiences.

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Fundraising 3 hours ago

London-based AI laboratory Ineffable Intelligence has emerged from stealth with a $1.1 billion seed round at a $5.1 billion post-money valuation, the company confirmed on 27 April 2026. The financing is the largest seed round ever raised by a European company and one of the largest first-money-in rounds in the global history of artificial intelligence. The round was co-led by Sequoia Capital and Lightspeed Venture Partners. Participating investors included Nvidia, DST Global, Index Ventures, Google, and the UK Sovereign AI Fund, the British government’s recently established vehicle for backing strategic AI capacity on home soil. A bet on a different path to general intelligence Ineffable Intelligence was founded in 2025 by David Silver, the former Vice President of Reinforcement Learning at Google DeepMind and the principal architect of AlphaGo, AlphaZero and AlphaStar. He is joined by three further DeepMind alumni: Wojciech Czarnecki, Lasse Espeholt and Junhyuk Oh. All four have spent the past decade at the frontier of reinforcement learning research, the discipline behind some of the most consequential demonstrations of machine learning over the past ten years. The company describes its objective as building a “superlearner” — an AI system capable of acquiring knowledge directly from its own experience rather than from human-generated text or imagery. “Our mission is to make first contact with superintelligence,” Silver said in a statement accompanying the launch. “We are creating a superlearner that discovers all knowledge from its own experience, from elementary motor skills through to profound intellectual breakthroughs.” The framing is a deliberate departure from the dominant industry trajectory. Most leading AI laboratories, including OpenAI, Anthropic and Google DeepMind itself, have built large language models trained primarily on the corpus of the internet, then refined that training with human feedback. Ineffable’s wager is that the marginal returns on scaling text-based pretraining are diminishing and that the next leap in capability will come from agents that learn endlessly from the consequences of their own actions, in much the same way AlphaZero learnt the game of Go without studying any human matches. Why $1.1 billion at seed The size of the round is unusual even by the inflated standards of the 2026 AI capital cycle. Two factors appear to explain it. First, frontier reinforcement learning at the scale Ineffable describes is computationally extraordinarily expensive: the company will need to operate vast simulation environments and train very large models against them, an undertaking that consumes capital at a rate closer to physical R&D than to traditional software. Second, the round signals a strategic move by Europe’s investor and policy ecosystems to retain the most ambitious AI researchers on the continent. The presence of the UK Sovereign AI Fund alongside Sequoia, Lightspeed and Nvidia is the clearest expression of that intent. The British government has publicly framed the investment as a bet on breakthrough AI that “can discover new knowledge”, positioning the country as a willing co-investor in domestic frontier laboratories. For Ineffable, the implication is access not only to capital but to compute, regulatory engagement and the still-resilient academic talent base around UCL, Oxford, Cambridge and Imperial. Founder pledge of historic scale Alongside the funding announcement, Silver disclosed that he is committing 100 per cent of any personal proceeds from his Ineffable equity to charity via the Founders Pledge network — described by the organisation as the largest pledge in its history. At the round’s $5.1 billion valuation, that commitment could ultimately exceed several billion dollars if the company succeeds. It is a meaningful gesture in a sector where the reputational stakes around concentrated AI wealth are escalating, and one likely to be referenced in subsequent founder-led commitments. Implications for the European AI landscape Ineffable’s emergence reshapes the European AI map in three concrete ways. It establishes London as the home of the continent’s largest-ever seed-stage company, complicating Paris’s recent narrative of frontier-AI primacy after Mistral’s earlier rounds. It validates a thesis — that reinforcement learning, not transformer scaling, is the next frontier — that has lately been losing capital share to language-model incumbents. And it confirms that the UK government is now willing to act as a balance-sheet co-investor in domestic AI laboratories, a posture much closer to the French model than to the predominantly grant-based regimes elsewhere in Europe. The execution risk is non-trivial. Reinforcement learning at frontier scale has historically required years of careful environment design before producing competitive systems, and Ineffable’s “first contact” framing sets a high bar against which it will be judged. But for now, with a billion dollars on the balance sheet, four of the discipline’s most accomplished researchers in the founding team and a sovereign co-investor at its back, Ineffable Intelligence is the most heavily resourced new entrant in the European AI cycle. Sesamers covers European fundraising rounds across deeptech, fintech and AI. Source: tech.eu.

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