Sesame Summit 2026 – application open

The Selected Salon – 005

On a mission to create “purposeful devices that change lives,” MysteryVibe is not your average sextech company. Challenging the status quo, applying the latest technological advances and winning prestigious awards are just some of the differentiators that makes the company so unique.

Our friendship with Soum began back in 2016 when he joined the 2nd cohort of Startup Sesame’s annual event acceleration program


Tell us a bit about MysteryVibe and why you launched this company back in 2014.

We created MysteryVibe to address one of our biggest personal challenges – keeping the ‘mystery’ in the bedroom, especially after major life events like childbirth, menopause, cancer treatment or surgery. To make this happen, we combined our deep research & engineering expertise with leading doctors to create devices that address major sexual health issues such as erectile dysfunction, dryness & pain during intercourse. Our devices combine the best of humanity & technology to help people regain and revitalise their sexual health at every stage of their life.

To support this, we work closely with sexual health experts to be at the forefront of research & develop though-leadership that act as catalysts for people to start those much-needed conversations to elevate their sexual wellbeing. We continuously strive to make sexual health an integral part of our overall health. A world where everyone has the space, freedom, knowledge & power to elevate their sexual health & wellbeing.

You raised over $6,5M over the years. How easy/hard is it to fund a sextech startup?

We raised all our funding till date from angel investors. While institutional investors typically have restrictions on where they can and cannot invests, that is not the case for most angels. So in a way it was no harder / or easier than raising money for any startup really.

In my experience the main thing angels look for is the ability of the founding team to execute on the idea and have the maturity to evolve the company as it grows. Beyond that sharing the same passion for the problem the startup is trying to solve and having a long term view on Return on Investment helps greatly as well.

What was the impact of Covid and lockdowns on your activity? Did people get kinkier in 2020?

Our sales boomed during lockdown, with our website sales growing 2.5x from 2019 to 2020. In fact on Black Friday last year we had a new order on our website every 2 minutes. With everyone having more time in the house people begin to explore themselves sexually. With limited contact with others and there being a real emphasis throughout lockdown on one’s own wellbeing, self-pleasure became a great way to look after yourself!

In terms of kinky-ness, there were two sides to this story. People with more time on their began paying more attention to their kinks and desires, which they simply didn’t have time for before. On the other hand, people with kids and homeschooling had no time for themselves and many ended up having no pleasure at all in the whole year.

Based on your experience, who’s kinkier? A founder or an investor?

This is an interesting one. The assumption that people in sex tech, whether founders or investors, are particularly kinky is one that constantly comes up. Unfortunately in reality, my fellow founders and our investors are quite ‘ordinary’ in this regard. What is certain is we all, founders and investors alike, share a deep passion to make sexual health open and accessible and the conversations around it informed and actionable.

That’s it for the teaser, RSVP to join us March 25th for our 5th Selected Salon to continue this conversation


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London-based AI laboratory Ineffable Intelligence has emerged from stealth with a $1.1 billion seed round at a $5.1 billion post-money valuation, the company confirmed on 27 April 2026. The financing is the largest seed round ever raised by a European company and one of the largest first-money-in rounds in the global history of artificial intelligence. The round was co-led by Sequoia Capital and Lightspeed Venture Partners. Participating investors included Nvidia, DST Global, Index Ventures, Google, and the UK Sovereign AI Fund, the British government’s recently established vehicle for backing strategic AI capacity on home soil. A bet on a different path to general intelligence Ineffable Intelligence was founded in 2025 by David Silver, the former Vice President of Reinforcement Learning at Google DeepMind and the principal architect of AlphaGo, AlphaZero and AlphaStar. He is joined by three further DeepMind alumni: Wojciech Czarnecki, Lasse Espeholt and Junhyuk Oh. All four have spent the past decade at the frontier of reinforcement learning research, the discipline behind some of the most consequential demonstrations of machine learning over the past ten years. The company describes its objective as building a “superlearner” — an AI system capable of acquiring knowledge directly from its own experience rather than from human-generated text or imagery. “Our mission is to make first contact with superintelligence,” Silver said in a statement accompanying the launch. “We are creating a superlearner that discovers all knowledge from its own experience, from elementary motor skills through to profound intellectual breakthroughs.” The framing is a deliberate departure from the dominant industry trajectory. Most leading AI laboratories, including OpenAI, Anthropic and Google DeepMind itself, have built large language models trained primarily on the corpus of the internet, then refined that training with human feedback. Ineffable’s wager is that the marginal returns on scaling text-based pretraining are diminishing and that the next leap in capability will come from agents that learn endlessly from the consequences of their own actions, in much the same way AlphaZero learnt the game of Go without studying any human matches. Why $1.1 billion at seed The size of the round is unusual even by the inflated standards of the 2026 AI capital cycle. Two factors appear to explain it. First, frontier reinforcement learning at the scale Ineffable describes is computationally extraordinarily expensive: the company will need to operate vast simulation environments and train very large models against them, an undertaking that consumes capital at a rate closer to physical R&D than to traditional software. Second, the round signals a strategic move by Europe’s investor and policy ecosystems to retain the most ambitious AI researchers on the continent. The presence of the UK Sovereign AI Fund alongside Sequoia, Lightspeed and Nvidia is the clearest expression of that intent. The British government has publicly framed the investment as a bet on breakthrough AI that “can discover new knowledge”, positioning the country as a willing co-investor in domestic frontier laboratories. For Ineffable, the implication is access not only to capital but to compute, regulatory engagement and the still-resilient academic talent base around UCL, Oxford, Cambridge and Imperial. Founder pledge of historic scale Alongside the funding announcement, Silver disclosed that he is committing 100 per cent of any personal proceeds from his Ineffable equity to charity via the Founders Pledge network — described by the organisation as the largest pledge in its history. At the round’s $5.1 billion valuation, that commitment could ultimately exceed several billion dollars if the company succeeds. It is a meaningful gesture in a sector where the reputational stakes around concentrated AI wealth are escalating, and one likely to be referenced in subsequent founder-led commitments. Implications for the European AI landscape Ineffable’s emergence reshapes the European AI map in three concrete ways. It establishes London as the home of the continent’s largest-ever seed-stage company, complicating Paris’s recent narrative of frontier-AI primacy after Mistral’s earlier rounds. It validates a thesis — that reinforcement learning, not transformer scaling, is the next frontier — that has lately been losing capital share to language-model incumbents. And it confirms that the UK government is now willing to act as a balance-sheet co-investor in domestic AI laboratories, a posture much closer to the French model than to the predominantly grant-based regimes elsewhere in Europe. The execution risk is non-trivial. 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