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The future of snacking: How Mondelēz is driving innovation with SnackFutures Ventures

In an episode of the Selected podcast recorded during SIAL, Richie Gray, Vice President and Global Head of SnackFutures Ventures at snack giant Mondelēz International, shared insights into their unique approach to investing in innovative snacking solutions, the balance between business and technology, and their commitment to sustainability.

The future of snacking: beyond snacks to innovation

SnackFutures, the venture investment hub of Mondelēz, is working on creating the future of snacking. “We’re not just investing for today; we’re investing for tomorrow, hence the name SnackFutures,” says Gray. With a mission aligned to Mondelēz’s Vision 2030, the group focuses on sustainability and wellbeing, ensuring their investments create long-term value for the industry and consumers. From better-for-you donuts to cell-based cocoa innovations, the emphasis is clear: Innovation must lead to disruption and scale.

A tailored approach to investments

Unlike traditional funds, SnackFutures doesn’t operate on fixed capital allocation but evaluates opportunities case by case. “We don’t just put money in and sit back,” says Gray. They actively support startups with resources in R&D, supply chain management, and retail connections. For example, SnackFutures worked with Miami-based Craize to resolve manufacturing challenges, improving safety, productivity, and costs. This hands-on, collaborative approach is what sets them apart from other investors.

Success stories: from urban legend to tech disruption

SnackFutures has invested in a wide range of food-related startups, from brands like Urban Legend, which revolutionized fresh donuts with reduced calories and higher fiber, to tech-based solutions like Celleste Bio’s cell-based cocoa and Torr’s snack bar production technology. These investments highlight their strategic blend of supporting established brands and fostering breakthrough technologies. “We always want to see a path to real scale,” Gray emphasizes.

Global reach, local impact

SnackFutures maintains a global remit, actively engaging in the U.S. and Europe while exploring opportunities in India and China. Their CoLab accelerator program has further extended their reach, offering startups not only funding but also guidance in scaling and accessing capital markets. As Gray points out, “It’s about more than the money—it’s about building the future.”

With a mix of investment expertise and a people-first approach, SnackFutures exemplifies how corporate venture arms can drive meaningful industry change. As Gray concludes, “If you’re an innovative business in snacking or disruptive technology, we want to hear from you.”

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London-based AI laboratory Ineffable Intelligence has emerged from stealth with a $1.1 billion seed round at a $5.1 billion post-money valuation, the company confirmed on 27 April 2026. The financing is the largest seed round ever raised by a European company and one of the largest first-money-in rounds in the global history of artificial intelligence. The round was co-led by Sequoia Capital and Lightspeed Venture Partners. Participating investors included Nvidia, DST Global, Index Ventures, Google, and the UK Sovereign AI Fund, the British government’s recently established vehicle for backing strategic AI capacity on home soil. A bet on a different path to general intelligence Ineffable Intelligence was founded in 2025 by David Silver, the former Vice President of Reinforcement Learning at Google DeepMind and the principal architect of AlphaGo, AlphaZero and AlphaStar. He is joined by three further DeepMind alumni: Wojciech Czarnecki, Lasse Espeholt and Junhyuk Oh. All four have spent the past decade at the frontier of reinforcement learning research, the discipline behind some of the most consequential demonstrations of machine learning over the past ten years. The company describes its objective as building a “superlearner” — an AI system capable of acquiring knowledge directly from its own experience rather than from human-generated text or imagery. “Our mission is to make first contact with superintelligence,” Silver said in a statement accompanying the launch. “We are creating a superlearner that discovers all knowledge from its own experience, from elementary motor skills through to profound intellectual breakthroughs.” The framing is a deliberate departure from the dominant industry trajectory. Most leading AI laboratories, including OpenAI, Anthropic and Google DeepMind itself, have built large language models trained primarily on the corpus of the internet, then refined that training with human feedback. Ineffable’s wager is that the marginal returns on scaling text-based pretraining are diminishing and that the next leap in capability will come from agents that learn endlessly from the consequences of their own actions, in much the same way AlphaZero learnt the game of Go without studying any human matches. Why $1.1 billion at seed The size of the round is unusual even by the inflated standards of the 2026 AI capital cycle. Two factors appear to explain it. First, frontier reinforcement learning at the scale Ineffable describes is computationally extraordinarily expensive: the company will need to operate vast simulation environments and train very large models against them, an undertaking that consumes capital at a rate closer to physical R&D than to traditional software. Second, the round signals a strategic move by Europe’s investor and policy ecosystems to retain the most ambitious AI researchers on the continent. The presence of the UK Sovereign AI Fund alongside Sequoia, Lightspeed and Nvidia is the clearest expression of that intent. The British government has publicly framed the investment as a bet on breakthrough AI that “can discover new knowledge”, positioning the country as a willing co-investor in domestic frontier laboratories. For Ineffable, the implication is access not only to capital but to compute, regulatory engagement and the still-resilient academic talent base around UCL, Oxford, Cambridge and Imperial. Founder pledge of historic scale Alongside the funding announcement, Silver disclosed that he is committing 100 per cent of any personal proceeds from his Ineffable equity to charity via the Founders Pledge network — described by the organisation as the largest pledge in its history. At the round’s $5.1 billion valuation, that commitment could ultimately exceed several billion dollars if the company succeeds. It is a meaningful gesture in a sector where the reputational stakes around concentrated AI wealth are escalating, and one likely to be referenced in subsequent founder-led commitments. Implications for the European AI landscape Ineffable’s emergence reshapes the European AI map in three concrete ways. It establishes London as the home of the continent’s largest-ever seed-stage company, complicating Paris’s recent narrative of frontier-AI primacy after Mistral’s earlier rounds. It validates a thesis — that reinforcement learning, not transformer scaling, is the next frontier — that has lately been losing capital share to language-model incumbents. And it confirms that the UK government is now willing to act as a balance-sheet co-investor in domestic AI laboratories, a posture much closer to the French model than to the predominantly grant-based regimes elsewhere in Europe. The execution risk is non-trivial. Reinforcement learning at frontier scale has historically required years of careful environment design before producing competitive systems, and Ineffable’s “first contact” framing sets a high bar against which it will be judged. But for now, with a billion dollars on the balance sheet, four of the discipline’s most accomplished researchers in the founding team and a sovereign co-investor at its back, Ineffable Intelligence is the most heavily resourced new entrant in the European AI cycle. Sesamers covers European fundraising rounds across deeptech, fintech and AI. Source: tech.eu.

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