Sesame Summit 2026 – application open

Miro LaFlaga

The Birth of Six Cinquième: A Fusion of Creativity and Business by Miro LaFlaga

Miro LaFlaga’s journey into the world of startups begins with a unique blend of skills. With a background in business management and a knack for creative direction, his path led him to Montreal, where he immersed himself in the world of assisting local artists in building their social media presence.

The focus was on musical artists, where Miro’s talent for styling and coordinating content creation blossomed. It was during this phase that he crossed paths with Ash Phillips, a graphic designer with a penchant for freelancing.

The two entrepreneurs decided to combine their unique skills and backgrounds to establish an agency with a difference. Six Cinquìeme emerged as a response to the lack of diversity in the space, and a desire to work with non-traditional creatives in an industry that often followed conventional norms. Miro’s words resonate with their philosophy:

“We come from a non-traditional background. Let’s do it our own way.”

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Founders Ash Phillips and Miro Laflaga

Embracing the Sixth Sense: Six Cinquième’s Brand Philosophy by Miro LaFlaga

Six Cinquième’s brand name reflects their unique approach. Miro explains how traditionally we reduce the world to being perceptible through the five senses: touch, taste, sight, sound, and smell. At the heart of Six Cinquìeme’s philosophy lies the concept of the artist’s “sixth sense,” what Miro describes as the artist’s intuitive understanding, often referred to as the “aha moment,”.

Its this moment that serves as the guiding force behind the agency’s name: encapsulating this concept representing the fraction six over five, emphasizing the unique, additional sense that artists possess. Miro shares how this philosophy not only informs their approach to creative problem-solving but also underlines the agency’s commitment to unlocking that elusive sixth sense in all their endeavors, resulting in innovative and visionary solutions.

Branding as a Culture Alignment Tool

As for his presence at TechBBQ, Miro attended the event as a speaker delivering a talk on Branding, inspired by the impressive portfolio from their creative consulting projects.

He shares how Six Cinquième’s approach to branding goes beyond aesthetics; branding is a powerful tool for aligning internal culture. From this perspective, they emphasize the importance of involving employees in the company branding process. this involvement is crucial to both building and nurturing that intangible aspect of a business that drives overall performance: company culture.

Miro believes that when employees actively participate in shaping the brand, they become more connected to it, contributing to a cohesive organizational culture. Their philosophy is to bridge the gap between creative design and the people within the company.

“Branding is a tool to align your culture. Employees should have a say in it; they should feel connected to it.”

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Six Cinquième’s work for Westbook, the media company founded by Will and Jada Smith

Hustle vs. Balance: Redefining Work Culture

Six Cinquième’s perspective on work culture challenges the traditional “hustle bustle” mentality. After first starting out as most agencies do, with the desire to please clients in all ways possible, he shares how they had no boundaries and burned out as a consequence of this. Miro acknowledges the need for ambition and hard work but highlights the dangers of burnout.

Their philosophy is to maintain a healthy work-life balance while achieving excellence, a balance that takes continual effort to create and then maintain. He emphasizes the importance of preserving mental and physical well-being and says, “If you don’t take care of yourself mentally and physically, it will catch up to you” And once it does… you can do  very little about it.

Miro Laflaga’s insights from Six Cinquième provide a refreshing perspective on branding, culture alignment, and work-life balance in the startup and tech scene.

As they continue to evolve and grow, their vision is clear: staying small, agile, and intimate while creating meaningful impact in the world of branding and creative direction.

Six Cinquième’s work on “A dreamy music video with a message”

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Fundraising 4 hours ago

London-based AI laboratory Ineffable Intelligence has emerged from stealth with a $1.1 billion seed round at a $5.1 billion post-money valuation, the company confirmed on 27 April 2026. The financing is the largest seed round ever raised by a European company and one of the largest first-money-in rounds in the global history of artificial intelligence. The round was co-led by Sequoia Capital and Lightspeed Venture Partners. Participating investors included Nvidia, DST Global, Index Ventures, Google, and the UK Sovereign AI Fund, the British government’s recently established vehicle for backing strategic AI capacity on home soil. A bet on a different path to general intelligence Ineffable Intelligence was founded in 2025 by David Silver, the former Vice President of Reinforcement Learning at Google DeepMind and the principal architect of AlphaGo, AlphaZero and AlphaStar. He is joined by three further DeepMind alumni: Wojciech Czarnecki, Lasse Espeholt and Junhyuk Oh. All four have spent the past decade at the frontier of reinforcement learning research, the discipline behind some of the most consequential demonstrations of machine learning over the past ten years. The company describes its objective as building a “superlearner” — an AI system capable of acquiring knowledge directly from its own experience rather than from human-generated text or imagery. “Our mission is to make first contact with superintelligence,” Silver said in a statement accompanying the launch. “We are creating a superlearner that discovers all knowledge from its own experience, from elementary motor skills through to profound intellectual breakthroughs.” The framing is a deliberate departure from the dominant industry trajectory. Most leading AI laboratories, including OpenAI, Anthropic and Google DeepMind itself, have built large language models trained primarily on the corpus of the internet, then refined that training with human feedback. Ineffable’s wager is that the marginal returns on scaling text-based pretraining are diminishing and that the next leap in capability will come from agents that learn endlessly from the consequences of their own actions, in much the same way AlphaZero learnt the game of Go without studying any human matches. Why $1.1 billion at seed The size of the round is unusual even by the inflated standards of the 2026 AI capital cycle. Two factors appear to explain it. First, frontier reinforcement learning at the scale Ineffable describes is computationally extraordinarily expensive: the company will need to operate vast simulation environments and train very large models against them, an undertaking that consumes capital at a rate closer to physical R&D than to traditional software. Second, the round signals a strategic move by Europe’s investor and policy ecosystems to retain the most ambitious AI researchers on the continent. The presence of the UK Sovereign AI Fund alongside Sequoia, Lightspeed and Nvidia is the clearest expression of that intent. The British government has publicly framed the investment as a bet on breakthrough AI that “can discover new knowledge”, positioning the country as a willing co-investor in domestic frontier laboratories. For Ineffable, the implication is access not only to capital but to compute, regulatory engagement and the still-resilient academic talent base around UCL, Oxford, Cambridge and Imperial. Founder pledge of historic scale Alongside the funding announcement, Silver disclosed that he is committing 100 per cent of any personal proceeds from his Ineffable equity to charity via the Founders Pledge network — described by the organisation as the largest pledge in its history. At the round’s $5.1 billion valuation, that commitment could ultimately exceed several billion dollars if the company succeeds. It is a meaningful gesture in a sector where the reputational stakes around concentrated AI wealth are escalating, and one likely to be referenced in subsequent founder-led commitments. Implications for the European AI landscape Ineffable’s emergence reshapes the European AI map in three concrete ways. It establishes London as the home of the continent’s largest-ever seed-stage company, complicating Paris’s recent narrative of frontier-AI primacy after Mistral’s earlier rounds. It validates a thesis — that reinforcement learning, not transformer scaling, is the next frontier — that has lately been losing capital share to language-model incumbents. And it confirms that the UK government is now willing to act as a balance-sheet co-investor in domestic AI laboratories, a posture much closer to the French model than to the predominantly grant-based regimes elsewhere in Europe. The execution risk is non-trivial. Reinforcement learning at frontier scale has historically required years of careful environment design before producing competitive systems, and Ineffable’s “first contact” framing sets a high bar against which it will be judged. But for now, with a billion dollars on the balance sheet, four of the discipline’s most accomplished researchers in the founding team and a sovereign co-investor at its back, Ineffable Intelligence is the most heavily resourced new entrant in the European AI cycle. Sesamers covers European fundraising rounds across deeptech, fintech and AI. Source: tech.eu.

Fundraising 5 days ago

Belfast's Cloudsmith has raised $72M Series C led by TCV, with Insight Partners participating, to expand its artifact management platform and secure the AI-era software supply chain.

Fundraising 5 days ago

Berlin’s VREY has raised €3.3M seed led by Rubio Impact Ventures to roll out rooftop solar software for Germany’s multi-family buildings.

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