Sesame Summit 2026 – application open

The Synthetic Event You’ve Already Attended

In principle, the idea is not new to me, but I hadn’t known it by this name before.  Chances are, if you were born in the late 80s to early 2000’s, you’ve already attended a synthetic event. Let me explain.

Wait, what?

A synthetic event is a virtually-generated experience powered by AI, replicating the essence of in-person gatherings with immersive environments, interactive sessions, personalized content, and networking opportunities. Now, if you’ve ever been a gamer, you’ll be familiar with the concept of an “open world.” To explore the potential of synthetic events with an illustrative example, let’s take a ride back to the early 2000s… that’s right. Its time to re-live the Sims.

The Simsville Extravaganza

A picture of Sims at a redcarpet event
A red carpet event… welcome to the Simsville Extravaganza from Vox

Picture yourself opening up Sims4 (because the graphics are better). You’ve just stepped into a virtual wonderland. Welcome! Or “Sul-Sul!” in Sims speak. You’ve been invited to the Simsville Extravaganza, a digital realm hosting a synthetic event, where virtual experiences come to life with the magic of generative AI.

Your journey through this synthetic event will exemplify the seven aspects of these revolutionary gatherings.

1. Immersive environments:

As you log in to the enchanting Simsville Extravaganza, you find yourself in a mesmerizing virtual mansion that mirrors your wildest imagination. Gleaming chandeliers illuminate vast halls, inviting you to explore every nook and cranny. Each room has a unique activity waiting for you—music-filled lounges for dancing, art studios for painting, and cozy corners for heartfelt conversations. You feel like you’ve stepped into a dream that’s no longer confined by physical constraints.

2. Interactive sessions and workshops:

The vibrant hum of voices surrounds you as you navigate through the virtual gathering. You encounter engaging sessions where speakers—autonomous agents with boundless knowledge—deliver captivating presentations on various topics. In one room, you attend a workshop on digital artistry, while in another, you join a discussion on sustainability. The magic of synthetic events allows you to immerse yourself in diverse experiences, learning from experts and exchanging ideas with participants from around the world.

blank
You interacting with your fellow Sims at the synthetic event. Image source.

3. Autonomous agents as independent attendees and speakers:

As the event progresses, you notice how seamlessly autonomous agents blend in with attendees. Some are speakers, inspiring the audience with their wisdom and charisma, while others are virtual friends, embodying the personalities and preferences of real individuals unable to attend in person. You engage in meaningful conversations with these intelligent entities, marvelling at how they have become an integral part of the event’s fabric.

4. Customized content and personalization:

Simsville Extravaganza has a surprise for you—a tailored experience based on your interests! The generative AI behind the event has analyzed your preferences and curated a personalized journey just for you. You receive invitations to sessions that align with your passions, a virtual art contest that ignites your creativity, and networking opportunities with like-minded souls. You realize that synthetic events create opportunities for every participant to feel seen, valued, and fully immersed in the event’s offerings.

5. Accessibility and inclusivity:

A sense of unity permeates the virtual mansion as attendees from diverse backgrounds come together. You interact with people who reside oceans away, united by a common love for this magical gathering. The accessibility of synthetic events transcends physical barriers, empowering participants of all abilities to join and engage. You recognize how synthetic events have opened doors for a global community, where diversity is celebrated and inclusivity is cherished.

6. Hybrid integration:

The wonders of Simsville Extravaganza do not stop at the digital mansion’s walls. You find that the event has integrated elements of the hybrid world, welcoming attendees who chose to be physically present. As you converse with a fellow participant attending in person, you realize that synthetic events are not about choosing between virtual and real-life interactions; they are about blending the best of both worlds to create a dynamic and interconnected experience. While you are attending the event from the comfort of your home, the physical attendee is at a designated event venue with access to state-of-the-art technology which allows them to fully immerse themselves in the digital realm. They are sat in a physical lounge which reflects the ambiance of the digital event world.

Image of Sims dancing
You busting it down on the synthetic dancefloor, where other people are dancing irl. Image source

7. Pioneering new frontiers:

As you bid farewell to Simsville Extravaganza, you reflect on the limitless possibilities of synthetic events. The experience has ignited your curiosity, sparking a sense of wonder about the future of gatherings. From holographic displays to AI-generated storytelling, you anticipate the emergence of groundbreaking innovations that will take synthetic events to even greater heights.


Winding down from this exhilarating journey through Simsville Extravaganza, you are left with an appreciation for the transformative power of synthetic events. Through generative AI’s enchantment, you have witnessed how these virtual gatherings redefine human connection, immerse us in captivating experiences, and transcend the barriers of the physical world.

So, are you ready to embrace the magic of synthetic events and embark on unforgettable journeys of connection and discovery? The possibilities are as boundless as your imagination.

you might also like

Fundraising 4 hours ago

London-based AI laboratory Ineffable Intelligence has emerged from stealth with a $1.1 billion seed round at a $5.1 billion post-money valuation, the company confirmed on 27 April 2026. The financing is the largest seed round ever raised by a European company and one of the largest first-money-in rounds in the global history of artificial intelligence. The round was co-led by Sequoia Capital and Lightspeed Venture Partners. Participating investors included Nvidia, DST Global, Index Ventures, Google, and the UK Sovereign AI Fund, the British government’s recently established vehicle for backing strategic AI capacity on home soil. A bet on a different path to general intelligence Ineffable Intelligence was founded in 2025 by David Silver, the former Vice President of Reinforcement Learning at Google DeepMind and the principal architect of AlphaGo, AlphaZero and AlphaStar. He is joined by three further DeepMind alumni: Wojciech Czarnecki, Lasse Espeholt and Junhyuk Oh. All four have spent the past decade at the frontier of reinforcement learning research, the discipline behind some of the most consequential demonstrations of machine learning over the past ten years. The company describes its objective as building a “superlearner” — an AI system capable of acquiring knowledge directly from its own experience rather than from human-generated text or imagery. “Our mission is to make first contact with superintelligence,” Silver said in a statement accompanying the launch. “We are creating a superlearner that discovers all knowledge from its own experience, from elementary motor skills through to profound intellectual breakthroughs.” The framing is a deliberate departure from the dominant industry trajectory. Most leading AI laboratories, including OpenAI, Anthropic and Google DeepMind itself, have built large language models trained primarily on the corpus of the internet, then refined that training with human feedback. Ineffable’s wager is that the marginal returns on scaling text-based pretraining are diminishing and that the next leap in capability will come from agents that learn endlessly from the consequences of their own actions, in much the same way AlphaZero learnt the game of Go without studying any human matches. Why $1.1 billion at seed The size of the round is unusual even by the inflated standards of the 2026 AI capital cycle. Two factors appear to explain it. First, frontier reinforcement learning at the scale Ineffable describes is computationally extraordinarily expensive: the company will need to operate vast simulation environments and train very large models against them, an undertaking that consumes capital at a rate closer to physical R&D than to traditional software. Second, the round signals a strategic move by Europe’s investor and policy ecosystems to retain the most ambitious AI researchers on the continent. The presence of the UK Sovereign AI Fund alongside Sequoia, Lightspeed and Nvidia is the clearest expression of that intent. The British government has publicly framed the investment as a bet on breakthrough AI that “can discover new knowledge”, positioning the country as a willing co-investor in domestic frontier laboratories. For Ineffable, the implication is access not only to capital but to compute, regulatory engagement and the still-resilient academic talent base around UCL, Oxford, Cambridge and Imperial. Founder pledge of historic scale Alongside the funding announcement, Silver disclosed that he is committing 100 per cent of any personal proceeds from his Ineffable equity to charity via the Founders Pledge network — described by the organisation as the largest pledge in its history. At the round’s $5.1 billion valuation, that commitment could ultimately exceed several billion dollars if the company succeeds. It is a meaningful gesture in a sector where the reputational stakes around concentrated AI wealth are escalating, and one likely to be referenced in subsequent founder-led commitments. Implications for the European AI landscape Ineffable’s emergence reshapes the European AI map in three concrete ways. It establishes London as the home of the continent’s largest-ever seed-stage company, complicating Paris’s recent narrative of frontier-AI primacy after Mistral’s earlier rounds. It validates a thesis — that reinforcement learning, not transformer scaling, is the next frontier — that has lately been losing capital share to language-model incumbents. And it confirms that the UK government is now willing to act as a balance-sheet co-investor in domestic AI laboratories, a posture much closer to the French model than to the predominantly grant-based regimes elsewhere in Europe. The execution risk is non-trivial. Reinforcement learning at frontier scale has historically required years of careful environment design before producing competitive systems, and Ineffable’s “first contact” framing sets a high bar against which it will be judged. But for now, with a billion dollars on the balance sheet, four of the discipline’s most accomplished researchers in the founding team and a sovereign co-investor at its back, Ineffable Intelligence is the most heavily resourced new entrant in the European AI cycle. Sesamers covers European fundraising rounds across deeptech, fintech and AI. Source: tech.eu.

Fundraising 5 days ago

Belfast's Cloudsmith has raised $72M Series C led by TCV, with Insight Partners participating, to expand its artifact management platform and secure the AI-era software supply chain.

Fundraising 5 days ago

Berlin’s VREY has raised €3.3M seed led by Rubio Impact Ventures to roll out rooftop solar software for Germany’s multi-family buildings.

Subscribe to
our Newsletter!

Stay at the forefront with our curated guide to the best upcoming Tech events.