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Plan A for a Greener Future: How Lubomila Jordanova is Shaping the Climate Narrative

Bulgarian entrepreneur Lubomila Jordanova has a huge online following, but don’t call her a LinkedIn influencer. She is first and foremost the CEO of her startup, Plan A, which helps businesses address climate change. Everything else is a byproduct of pursuing this mission.

Founded in 2017, Plan A is a green tech startup that makes carbon accounting software, and raised some $44 million to date. But unlike its many competitors, it focuses on precise actionable insights — most of its 150 team members are engineers and data geeks.

Talking to the Selected podcast at Slush 2024, Lubomila explained why she speaks at events so often and the message she’s there to convey.

ROI first

Lubomila had an impressive 200 speaking engagements in 2024, and has more coming this year, including 4YFN 2025. But don’t think she says yes to everything: She receives dozens invitations a week; and when she says yes, there’s a good reason.

As a self-described “incredibly commercial person,” Lubomila is extremely ROI-driven. “I never go to an event if there’s no angle where I can support the team, be it for hiring, be it for sales, or especially an announcement for a particular product we’re doing,” she said.

Small events help

Lubomila is now speaking at high-profile events, but she started small, and still sees value in pitching at meetups and small competitions, even when there’s no prize at the end of the experience.

“People will just give you feedback — and quite harsh feedback — on what you can improve,” she said. “It teaches you how to go in front of an audience, to formulate your sentences, explain to someone that something is important, or at least convince them that they should listen to you, which is by itself quite difficult.”

Shaping the narrative

Lubomila doesn’t speak at events where she needs to convince people that climate change is real, but she still has some evangelizing to do, especially to shape the narrative.

Plan A’s ethos, she explained, is to make sure that the conversation “is driven by science and facts, and also by positivity, which is not the usual case.” 

Business-minded

Plan A’s offering goes well beyond compliance, Lubomila said For its 1,500 clients, the key is to “understand how their value chain will be transformed, how much money they can save by being good to the planet, but also to their own economical performance, and what it will take for these steps to be implemented.”

Plan A also decided early on to be industry agnostic, and now has big-name clients across a wide range of sectors — such as Audi, BMW, BNP, Chloé, Deutsche Bank and others. Using AI, it built a set of data points and benchmarks that can help these companies “skip steps” and become sustainable as fast as possible.

Speed will be key for industries to take action on time. “If we look at tangible action that can be implemented at scale, we’re talking about 2035 to be a deadline for industry to shift,”  Lubomila said. Urgency is there, so if you see her on stage at some event or stumble upon her social media posts, pay attention.

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Fundraising 3 hours ago

London-based AI laboratory Ineffable Intelligence has emerged from stealth with a $1.1 billion seed round at a $5.1 billion post-money valuation, the company confirmed on 27 April 2026. The financing is the largest seed round ever raised by a European company and one of the largest first-money-in rounds in the global history of artificial intelligence. The round was co-led by Sequoia Capital and Lightspeed Venture Partners. Participating investors included Nvidia, DST Global, Index Ventures, Google, and the UK Sovereign AI Fund, the British government’s recently established vehicle for backing strategic AI capacity on home soil. A bet on a different path to general intelligence Ineffable Intelligence was founded in 2025 by David Silver, the former Vice President of Reinforcement Learning at Google DeepMind and the principal architect of AlphaGo, AlphaZero and AlphaStar. He is joined by three further DeepMind alumni: Wojciech Czarnecki, Lasse Espeholt and Junhyuk Oh. All four have spent the past decade at the frontier of reinforcement learning research, the discipline behind some of the most consequential demonstrations of machine learning over the past ten years. The company describes its objective as building a “superlearner” — an AI system capable of acquiring knowledge directly from its own experience rather than from human-generated text or imagery. “Our mission is to make first contact with superintelligence,” Silver said in a statement accompanying the launch. “We are creating a superlearner that discovers all knowledge from its own experience, from elementary motor skills through to profound intellectual breakthroughs.” The framing is a deliberate departure from the dominant industry trajectory. Most leading AI laboratories, including OpenAI, Anthropic and Google DeepMind itself, have built large language models trained primarily on the corpus of the internet, then refined that training with human feedback. Ineffable’s wager is that the marginal returns on scaling text-based pretraining are diminishing and that the next leap in capability will come from agents that learn endlessly from the consequences of their own actions, in much the same way AlphaZero learnt the game of Go without studying any human matches. Why $1.1 billion at seed The size of the round is unusual even by the inflated standards of the 2026 AI capital cycle. Two factors appear to explain it. First, frontier reinforcement learning at the scale Ineffable describes is computationally extraordinarily expensive: the company will need to operate vast simulation environments and train very large models against them, an undertaking that consumes capital at a rate closer to physical R&D than to traditional software. Second, the round signals a strategic move by Europe’s investor and policy ecosystems to retain the most ambitious AI researchers on the continent. The presence of the UK Sovereign AI Fund alongside Sequoia, Lightspeed and Nvidia is the clearest expression of that intent. The British government has publicly framed the investment as a bet on breakthrough AI that “can discover new knowledge”, positioning the country as a willing co-investor in domestic frontier laboratories. For Ineffable, the implication is access not only to capital but to compute, regulatory engagement and the still-resilient academic talent base around UCL, Oxford, Cambridge and Imperial. Founder pledge of historic scale Alongside the funding announcement, Silver disclosed that he is committing 100 per cent of any personal proceeds from his Ineffable equity to charity via the Founders Pledge network — described by the organisation as the largest pledge in its history. At the round’s $5.1 billion valuation, that commitment could ultimately exceed several billion dollars if the company succeeds. It is a meaningful gesture in a sector where the reputational stakes around concentrated AI wealth are escalating, and one likely to be referenced in subsequent founder-led commitments. Implications for the European AI landscape Ineffable’s emergence reshapes the European AI map in three concrete ways. It establishes London as the home of the continent’s largest-ever seed-stage company, complicating Paris’s recent narrative of frontier-AI primacy after Mistral’s earlier rounds. It validates a thesis — that reinforcement learning, not transformer scaling, is the next frontier — that has lately been losing capital share to language-model incumbents. And it confirms that the UK government is now willing to act as a balance-sheet co-investor in domestic AI laboratories, a posture much closer to the French model than to the predominantly grant-based regimes elsewhere in Europe. The execution risk is non-trivial. Reinforcement learning at frontier scale has historically required years of careful environment design before producing competitive systems, and Ineffable’s “first contact” framing sets a high bar against which it will be judged. But for now, with a billion dollars on the balance sheet, four of the discipline’s most accomplished researchers in the founding team and a sovereign co-investor at its back, Ineffable Intelligence is the most heavily resourced new entrant in the European AI cycle. Sesamers covers European fundraising rounds across deeptech, fintech and AI. Source: tech.eu.

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