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Las Jellys: Home & Event Cocktail Bar Experience

Spherification is a culinary technique you may associate with haute cuisine and cooking contests, but it is coming to the rest of us, too. Case in point: Las Jellys and its solid cocktails encapsulated in a gel sphere.

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This time, no need to go to El Bullí or any waiting list to experience this innovation. Las Jellys does have a physical store in Barcelona, but also sells its cocktails through delivery apps and direct-to-consumer via e-commerce all across Spain.

According to its cofounder, Daniel Roig Canelles, the Spanish startup came up with this sales strategy as a response to evolving consumer behavior. 

Las Jellys: Reinventing the Cocktail Experience at Home

“My partner and I are cocktail enthusiasts, and during the COVID-19 pandemic, when all the bars were closed, we realized that people were changing their consumption habits. We set out to bring the cocktail bar experience to people’s homes,” Roig Canelles said.

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Creating the Perfect Mix: The Science Behind Las Jellys’ Spheres

With combined expertise in business management, creative food development, and technical innovation, Las Jellys’ cofounders also wanted to get the exact right mix for its spheres.

In competing products such as gummies, Roig Canelles said, “the experience is nothing like, for example, having a margarita, and is disappointing for the consumer.” That’s because “alcohol level is usually very low and does not reproduce the complexity of a real cocktail in the mouth.”

Las Jellys differentiates by offering higher alcohol content in its cocktail spherifications — 19º. But it also caters to the rise of non-alcoholic beverages with mocktails.

Beyond drinks, Las Jellys is also inspired by desserts. “My partner Pablo is Mexican, and gelatin desserts are very common in his country, so we decided to combine this tradition with modern molecular mixology,” Roig Canelles said.

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Despite this nod to tradition, Las Jellys’ growth is driven by the fact that its format is new and fun. This drives organic word of mouth, but the startup has also relied on influencers on Instagram and TikTok, targeting users of these platforms aged 28-40, predominantly women. 

“The most popular occasions for consuming the product are parties, or gifts for couples,” Roig Canelles said, adding that this celebratory aspect also works well beyond B2C. “In the B2B market, we are beginning to find that the product is perfect for all kinds of people and attracts a lot of attention at any brand event or celebration.”

This led Las Jellys to start selling its products to event and catering companies, a segment in which it hopes that its strong customization options will be a differentiator.

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Las Jellys’ Future Plans: Expansion and Product Development

Having generated almost $100k in revenue last year, the startup is now seeking to close a round of funding that will help it scale and begin its geographic expansion in 2025, Roig Canelles said. “We want to turn Las Jellys into a popular new commodity worldwide, and to achieve this, we must be able to seize the short window of opportunity before us.”

The team sees France as an ideal market for the first step of its expansion, and it plans to use its participation in SIAL to connect with potential investors and partners who can help it grow internationally.

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Las Jellys will also soon have more to showcase, Roig Canelles said. “At the end of the year, we will launch the new version of the product, which addresses all the shortcomings of the MVP, allowing us to target retail, HORECA, and international markets.” 

The main difference of this new version is that it won’t need to be refrigerated, giving it more distribution flexibility thanks to a much longer shelf life. A longer shelf life: That’s the best we can wish for Las Jellys, which is working hard to make sure its spheres become a staple, not a fad. 

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Fundraising 3 hours ago

London-based AI laboratory Ineffable Intelligence has emerged from stealth with a $1.1 billion seed round at a $5.1 billion post-money valuation, the company confirmed on 27 April 2026. The financing is the largest seed round ever raised by a European company and one of the largest first-money-in rounds in the global history of artificial intelligence. The round was co-led by Sequoia Capital and Lightspeed Venture Partners. Participating investors included Nvidia, DST Global, Index Ventures, Google, and the UK Sovereign AI Fund, the British government’s recently established vehicle for backing strategic AI capacity on home soil. A bet on a different path to general intelligence Ineffable Intelligence was founded in 2025 by David Silver, the former Vice President of Reinforcement Learning at Google DeepMind and the principal architect of AlphaGo, AlphaZero and AlphaStar. He is joined by three further DeepMind alumni: Wojciech Czarnecki, Lasse Espeholt and Junhyuk Oh. All four have spent the past decade at the frontier of reinforcement learning research, the discipline behind some of the most consequential demonstrations of machine learning over the past ten years. The company describes its objective as building a “superlearner” — an AI system capable of acquiring knowledge directly from its own experience rather than from human-generated text or imagery. “Our mission is to make first contact with superintelligence,” Silver said in a statement accompanying the launch. “We are creating a superlearner that discovers all knowledge from its own experience, from elementary motor skills through to profound intellectual breakthroughs.” The framing is a deliberate departure from the dominant industry trajectory. Most leading AI laboratories, including OpenAI, Anthropic and Google DeepMind itself, have built large language models trained primarily on the corpus of the internet, then refined that training with human feedback. Ineffable’s wager is that the marginal returns on scaling text-based pretraining are diminishing and that the next leap in capability will come from agents that learn endlessly from the consequences of their own actions, in much the same way AlphaZero learnt the game of Go without studying any human matches. Why $1.1 billion at seed The size of the round is unusual even by the inflated standards of the 2026 AI capital cycle. Two factors appear to explain it. First, frontier reinforcement learning at the scale Ineffable describes is computationally extraordinarily expensive: the company will need to operate vast simulation environments and train very large models against them, an undertaking that consumes capital at a rate closer to physical R&D than to traditional software. Second, the round signals a strategic move by Europe’s investor and policy ecosystems to retain the most ambitious AI researchers on the continent. The presence of the UK Sovereign AI Fund alongside Sequoia, Lightspeed and Nvidia is the clearest expression of that intent. The British government has publicly framed the investment as a bet on breakthrough AI that “can discover new knowledge”, positioning the country as a willing co-investor in domestic frontier laboratories. For Ineffable, the implication is access not only to capital but to compute, regulatory engagement and the still-resilient academic talent base around UCL, Oxford, Cambridge and Imperial. Founder pledge of historic scale Alongside the funding announcement, Silver disclosed that he is committing 100 per cent of any personal proceeds from his Ineffable equity to charity via the Founders Pledge network — described by the organisation as the largest pledge in its history. At the round’s $5.1 billion valuation, that commitment could ultimately exceed several billion dollars if the company succeeds. It is a meaningful gesture in a sector where the reputational stakes around concentrated AI wealth are escalating, and one likely to be referenced in subsequent founder-led commitments. Implications for the European AI landscape Ineffable’s emergence reshapes the European AI map in three concrete ways. It establishes London as the home of the continent’s largest-ever seed-stage company, complicating Paris’s recent narrative of frontier-AI primacy after Mistral’s earlier rounds. It validates a thesis — that reinforcement learning, not transformer scaling, is the next frontier — that has lately been losing capital share to language-model incumbents. And it confirms that the UK government is now willing to act as a balance-sheet co-investor in domestic AI laboratories, a posture much closer to the French model than to the predominantly grant-based regimes elsewhere in Europe. The execution risk is non-trivial. Reinforcement learning at frontier scale has historically required years of careful environment design before producing competitive systems, and Ineffable’s “first contact” framing sets a high bar against which it will be judged. But for now, with a billion dollars on the balance sheet, four of the discipline’s most accomplished researchers in the founding team and a sovereign co-investor at its back, Ineffable Intelligence is the most heavily resourced new entrant in the European AI cycle. Sesamers covers European fundraising rounds across deeptech, fintech and AI. Source: tech.eu.

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