Sesame Summit 2026 – application open

What is the Internet of Senses I Selected

My goal today is to bring you to an incoming reality where the media can stream perfumes, tastes, sensations of touch and much more.

Imagine this scenario, while writing this article I’m drinking a very intense espresso- how cool would it be if now while you are reading this, you could experience my current mood and be immersed into my sensorial reality; being able to smell the roasted coffee beans in the air while also feeling the powerful caffeine rush along with me?

That’s a very small example of what the Internet of Senses (IoS) is all about. Let me show you another case, a more powerful one: imagine something you’ve always dreamed about, but for some reason (like current covid lockdowns) you were unable to experience it…for sure it happened. What if there was an online marketplace that could teleport and embody your “self” into an immersive and interactive experience that was more than just audio and video?

Wouldn’t you call it a dream? We’re almost there…

So wake up! What is the IoS? Generally speaking, the IoS is based on a very simple concept: you will be able to use your five senses while interacting with the ‘internet.’

The topic of senses, it’s so natural in a way, indeed it’s in our DNA. To illustrate this point we just need to observe how babies, as newcomers to the physical world, mostly learn about objects by instinctively putting it in their mouths! And until now, our online existence has not allowed us to practice or experience digital “mouthing.” Why?

The same goes for smell and odors where science has already proven a direct link and trigger to enhance memories.

But still, few people are using it for the IoS.

Here again, I highlight few people or companies, because if you go online and Google it, you’ll basically find one great report from Ericsson along with thousands of copycats with imprecise information.

According to Ericsson’s report, the IoT will be supplanted by the internet of senses by 2030…
Some people will say never!
Some, like me and hopefully like you, will say let’s do it faster!

The fact is, what may be seen as a very limited industry, indeed it’s not, and there’s already an exponential trend that (hopefully) may be more visible soon. Not only visible but also touched, smelled and tasted.

Jokes aside, in order to keep the Internet of Senses vibrant and in the spotlight, I’ll start sharing more articles here at Selected by Sesamers – highlighting relevant projects, concepts, ideas, industry thought leaders and events around the topic of Internet of Senses and Immersive Experiences to help you avoid the FOMO.

So to answer the initial question – do we need to wait until 2030 for the Internet of the Senses? No, we don’t need to wait until 2030. It’s here, and I’m looking forward to sharing more about it in upcoming articles – one sense at a time


In the meantime, here are 2 upcoming events that you may be interested in checking out:

  • XR4ALL Spring Event – April 15th – Virtual
  • VR/AR Global Summit 2021 – North America – June 2-5th – Virtual
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Solstice Hannan – unsplash

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Fundraising 4 hours ago

London-based AI laboratory Ineffable Intelligence has emerged from stealth with a $1.1 billion seed round at a $5.1 billion post-money valuation, the company confirmed on 27 April 2026. The financing is the largest seed round ever raised by a European company and one of the largest first-money-in rounds in the global history of artificial intelligence. The round was co-led by Sequoia Capital and Lightspeed Venture Partners. Participating investors included Nvidia, DST Global, Index Ventures, Google, and the UK Sovereign AI Fund, the British government’s recently established vehicle for backing strategic AI capacity on home soil. A bet on a different path to general intelligence Ineffable Intelligence was founded in 2025 by David Silver, the former Vice President of Reinforcement Learning at Google DeepMind and the principal architect of AlphaGo, AlphaZero and AlphaStar. He is joined by three further DeepMind alumni: Wojciech Czarnecki, Lasse Espeholt and Junhyuk Oh. All four have spent the past decade at the frontier of reinforcement learning research, the discipline behind some of the most consequential demonstrations of machine learning over the past ten years. The company describes its objective as building a “superlearner” — an AI system capable of acquiring knowledge directly from its own experience rather than from human-generated text or imagery. “Our mission is to make first contact with superintelligence,” Silver said in a statement accompanying the launch. “We are creating a superlearner that discovers all knowledge from its own experience, from elementary motor skills through to profound intellectual breakthroughs.” The framing is a deliberate departure from the dominant industry trajectory. Most leading AI laboratories, including OpenAI, Anthropic and Google DeepMind itself, have built large language models trained primarily on the corpus of the internet, then refined that training with human feedback. Ineffable’s wager is that the marginal returns on scaling text-based pretraining are diminishing and that the next leap in capability will come from agents that learn endlessly from the consequences of their own actions, in much the same way AlphaZero learnt the game of Go without studying any human matches. Why $1.1 billion at seed The size of the round is unusual even by the inflated standards of the 2026 AI capital cycle. Two factors appear to explain it. First, frontier reinforcement learning at the scale Ineffable describes is computationally extraordinarily expensive: the company will need to operate vast simulation environments and train very large models against them, an undertaking that consumes capital at a rate closer to physical R&D than to traditional software. Second, the round signals a strategic move by Europe’s investor and policy ecosystems to retain the most ambitious AI researchers on the continent. The presence of the UK Sovereign AI Fund alongside Sequoia, Lightspeed and Nvidia is the clearest expression of that intent. The British government has publicly framed the investment as a bet on breakthrough AI that “can discover new knowledge”, positioning the country as a willing co-investor in domestic frontier laboratories. For Ineffable, the implication is access not only to capital but to compute, regulatory engagement and the still-resilient academic talent base around UCL, Oxford, Cambridge and Imperial. Founder pledge of historic scale Alongside the funding announcement, Silver disclosed that he is committing 100 per cent of any personal proceeds from his Ineffable equity to charity via the Founders Pledge network — described by the organisation as the largest pledge in its history. At the round’s $5.1 billion valuation, that commitment could ultimately exceed several billion dollars if the company succeeds. It is a meaningful gesture in a sector where the reputational stakes around concentrated AI wealth are escalating, and one likely to be referenced in subsequent founder-led commitments. Implications for the European AI landscape Ineffable’s emergence reshapes the European AI map in three concrete ways. It establishes London as the home of the continent’s largest-ever seed-stage company, complicating Paris’s recent narrative of frontier-AI primacy after Mistral’s earlier rounds. It validates a thesis — that reinforcement learning, not transformer scaling, is the next frontier — that has lately been losing capital share to language-model incumbents. And it confirms that the UK government is now willing to act as a balance-sheet co-investor in domestic AI laboratories, a posture much closer to the French model than to the predominantly grant-based regimes elsewhere in Europe. The execution risk is non-trivial. Reinforcement learning at frontier scale has historically required years of careful environment design before producing competitive systems, and Ineffable’s “first contact” framing sets a high bar against which it will be judged. But for now, with a billion dollars on the balance sheet, four of the discipline’s most accomplished researchers in the founding team and a sovereign co-investor at its back, Ineffable Intelligence is the most heavily resourced new entrant in the European AI cycle. Sesamers covers European fundraising rounds across deeptech, fintech and AI. Source: tech.eu.

Fundraising 5 days ago

Belfast's Cloudsmith has raised $72M Series C led by TCV, with Insight Partners participating, to expand its artifact management platform and secure the AI-era software supply chain.

Fundraising 5 days ago

Berlin’s VREY has raised €3.3M seed led by Rubio Impact Ventures to roll out rooftop solar software for Germany’s multi-family buildings.

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