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From Bootstrapping to AI Powerhouse: How Persistence Propelled Picsart to Empower Creators

With more than 150 million active users, Picsart is the world’s largest digital creation platform. This didn’t happen overnight: The Armenian-American unicorn has been around since 2012. Its journey also skyrocketed in recent years as it embraced AI to give creators even more powerful tools to design visual content that meets all their needs.

Picsart co-founder Mikayel Vardanyan, too, saw his role evolve over the years, from CTO to CPO to COO. What hasn’t changed is Picsart’s core team, which has been working together since 2005. Talking to us for the Selected podcast, he and his mates learned along the way.

The value of bootstrapping

Picsart raised more than $195 million to date (approximately €189 million), including the Series C round of funding led by Softbank in 2021 that officialized its unicorn valuation. But it hasn’t always been venture-backed: “For the first four years, we were completely bootstrapped,” Mikayel said.

This taught the company an important lesson: Revenue matters. At the time of its Series C, it already had over $100 million in annual revenue run rate (ARR). This matters even more now that the market has turned. Having also bootstrapped their previous ventures is particularly helpful, Mikayel said. “We know how to do it and how useful it is.”

A persistent team

Mikayel met Picsart’s CEO Hovhannes Avoyan and current CTO Artavazd Mehrabyan while doing his master’s at the American University in Armenia, and they have been working together since then. This makes the fact that they have been working together on Picsart for so long even more impressive: In total, they have been collaborating for twenty years.

Mikayel’s advice to younger teams is not to get discouraged during the first two or three years, when it is unclear whether or not they can succeed. “Everything starts after five, six, seven years. So if you go through it, if you are persistent and consistent, you will make it usually,” he said.

Iterate fast

“We are big believers that it’s all about experimenting and [making] bets. And whoever is fast and whoever can learn from those bets,” Mikayel said, while insisting this should be done consistently. “Because at the end of the day, that’s what everyone needs, and if you just do it slow, there are always new and existing large companies that can do it much better than you.”

Not slowing down is even more important now that Picsart has grown into a scaleup with more than 600 team members around the world; besides its HQ in Miami, it also has teams in Berlin, Bucharest, London, New York, San Francisco, Toronto, Yerevan, and more.

Exciting times

“Every day is exciting in our industry, especially in these last two years. You wake up and you see something new, right? Before it was also growing, it was changing, but not at the pace we have seen during the last three years,” Mikayel said.

Picsart itself fully embraced generative AI, empowering creators with new tools such as its AI logo maker. With Picsart Ignite having turned into a full suite of AI-enabled design products, we are looking forward to seeing what it will launch next.

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Fundraising 3 hours ago

London-based AI laboratory Ineffable Intelligence has emerged from stealth with a $1.1 billion seed round at a $5.1 billion post-money valuation, the company confirmed on 27 April 2026. The financing is the largest seed round ever raised by a European company and one of the largest first-money-in rounds in the global history of artificial intelligence. The round was co-led by Sequoia Capital and Lightspeed Venture Partners. Participating investors included Nvidia, DST Global, Index Ventures, Google, and the UK Sovereign AI Fund, the British government’s recently established vehicle for backing strategic AI capacity on home soil. A bet on a different path to general intelligence Ineffable Intelligence was founded in 2025 by David Silver, the former Vice President of Reinforcement Learning at Google DeepMind and the principal architect of AlphaGo, AlphaZero and AlphaStar. He is joined by three further DeepMind alumni: Wojciech Czarnecki, Lasse Espeholt and Junhyuk Oh. All four have spent the past decade at the frontier of reinforcement learning research, the discipline behind some of the most consequential demonstrations of machine learning over the past ten years. The company describes its objective as building a “superlearner” — an AI system capable of acquiring knowledge directly from its own experience rather than from human-generated text or imagery. “Our mission is to make first contact with superintelligence,” Silver said in a statement accompanying the launch. “We are creating a superlearner that discovers all knowledge from its own experience, from elementary motor skills through to profound intellectual breakthroughs.” The framing is a deliberate departure from the dominant industry trajectory. Most leading AI laboratories, including OpenAI, Anthropic and Google DeepMind itself, have built large language models trained primarily on the corpus of the internet, then refined that training with human feedback. Ineffable’s wager is that the marginal returns on scaling text-based pretraining are diminishing and that the next leap in capability will come from agents that learn endlessly from the consequences of their own actions, in much the same way AlphaZero learnt the game of Go without studying any human matches. Why $1.1 billion at seed The size of the round is unusual even by the inflated standards of the 2026 AI capital cycle. Two factors appear to explain it. First, frontier reinforcement learning at the scale Ineffable describes is computationally extraordinarily expensive: the company will need to operate vast simulation environments and train very large models against them, an undertaking that consumes capital at a rate closer to physical R&D than to traditional software. Second, the round signals a strategic move by Europe’s investor and policy ecosystems to retain the most ambitious AI researchers on the continent. The presence of the UK Sovereign AI Fund alongside Sequoia, Lightspeed and Nvidia is the clearest expression of that intent. The British government has publicly framed the investment as a bet on breakthrough AI that “can discover new knowledge”, positioning the country as a willing co-investor in domestic frontier laboratories. For Ineffable, the implication is access not only to capital but to compute, regulatory engagement and the still-resilient academic talent base around UCL, Oxford, Cambridge and Imperial. Founder pledge of historic scale Alongside the funding announcement, Silver disclosed that he is committing 100 per cent of any personal proceeds from his Ineffable equity to charity via the Founders Pledge network — described by the organisation as the largest pledge in its history. At the round’s $5.1 billion valuation, that commitment could ultimately exceed several billion dollars if the company succeeds. It is a meaningful gesture in a sector where the reputational stakes around concentrated AI wealth are escalating, and one likely to be referenced in subsequent founder-led commitments. Implications for the European AI landscape Ineffable’s emergence reshapes the European AI map in three concrete ways. It establishes London as the home of the continent’s largest-ever seed-stage company, complicating Paris’s recent narrative of frontier-AI primacy after Mistral’s earlier rounds. It validates a thesis — that reinforcement learning, not transformer scaling, is the next frontier — that has lately been losing capital share to language-model incumbents. And it confirms that the UK government is now willing to act as a balance-sheet co-investor in domestic AI laboratories, a posture much closer to the French model than to the predominantly grant-based regimes elsewhere in Europe. The execution risk is non-trivial. Reinforcement learning at frontier scale has historically required years of careful environment design before producing competitive systems, and Ineffable’s “first contact” framing sets a high bar against which it will be judged. But for now, with a billion dollars on the balance sheet, four of the discipline’s most accomplished researchers in the founding team and a sovereign co-investor at its back, Ineffable Intelligence is the most heavily resourced new entrant in the European AI cycle. Sesamers covers European fundraising rounds across deeptech, fintech and AI. Source: tech.eu.

Fundraising 5 days ago

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