Sesame Summit 2026 – application open

Do you want to smell the future?

In my previous post we kicked-off a journey into the Internet of Senses and as promised, we’re now immersing ourselves one sense at the time, so let’s start with the sense of smell!

Why smell? One reason being that in the US, the national Sense Of Smell Day is celebrated on the last Saturday in April, which this year falls on April 24th, so let’s start celebrating the sense of smell.

To get the full picture, let’s travel back in time… to 1959, when two projects (AromaRama and Smell-O-Vision) were attempting similar innovations in cinema by bringing aromas to big audiences. Unfortunately those solutions were technologically deficient, very expensive, impractical, and unnecessary. Fast forward to today and we only find similar initiatives in rare cases and very specific locations.

For “private” consumption, things came only in late 90’s when a company produced a device called the iSmell that was connected via USB to a PC, and could emit odors right on your desk. When it was launched Wired wrote that if that technology would take off, it would launch the next Web revolution…but it clearly never ended up taking off. Then in 2006, iSmell was even named one of the “25 Worst Tech Products of All Time” by PC World Magazine. Even if they raised $20M, the project failed…and it failed BIG.

One of the main flaws of trying to integrate “smell” was it was trying to solve a problem that nobody had…and few industries ever really tried it.

Just like VR that’s still struggling to achieve mainstream usage, the potential for smells seemed rich thanks to many other projects – like oPhone or Scentee that could dispense smells directly from a mobile phone – that failed.

But also just like VR, the failed quest to bring smells to the internet and more mainstream adoption is still on…and it may be closer to reality than you think. The fact is that the “Smell-o-Vision” is real and literally knocking at our doors; the Internet of Senses may be the final materialization of the past attempts!

A recent BBC article highlighted the Founder and Director of the Mixed Reality Lab in Singapore as an example of “The people who want to send smells through your TV.” Today there are several great international projects pioneering this work, from Aromajoin in Asia, to Olorama in Europe, to OVR and Hapticsol in America, just to mention a few.

Some people like the award-winning artist Daniel Stricker believe that “olfactory virtual reality is one of the greatest storytelling tools that has ever been invented.” I must say, those who try it, immediately fall in love with it.

Understanding how to find the best use cases, how to design a great UX, and how to ignite mass consumption to avoid more flops are the keys to solving the equation and quest that I just described above.

If you’re still skeptical, bear with me and look at the overall XR equation, that is indeed getting very interesting, and some recent industry news that you should be aware of show it:

And yes, the Metaverse is finally popping up on our “newsfeeds” and suddenly people want to leverage it and want to be ready for it.

If you’re curious and want to learn more, here are some upcoming events that might be of interest:

Stay tuned for the next article in this Internet of Senses series to find out which sense will be covering next

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Fundraising 4 hours ago

London-based AI laboratory Ineffable Intelligence has emerged from stealth with a $1.1 billion seed round at a $5.1 billion post-money valuation, the company confirmed on 27 April 2026. The financing is the largest seed round ever raised by a European company and one of the largest first-money-in rounds in the global history of artificial intelligence. The round was co-led by Sequoia Capital and Lightspeed Venture Partners. Participating investors included Nvidia, DST Global, Index Ventures, Google, and the UK Sovereign AI Fund, the British government’s recently established vehicle for backing strategic AI capacity on home soil. A bet on a different path to general intelligence Ineffable Intelligence was founded in 2025 by David Silver, the former Vice President of Reinforcement Learning at Google DeepMind and the principal architect of AlphaGo, AlphaZero and AlphaStar. He is joined by three further DeepMind alumni: Wojciech Czarnecki, Lasse Espeholt and Junhyuk Oh. All four have spent the past decade at the frontier of reinforcement learning research, the discipline behind some of the most consequential demonstrations of machine learning over the past ten years. The company describes its objective as building a “superlearner” — an AI system capable of acquiring knowledge directly from its own experience rather than from human-generated text or imagery. “Our mission is to make first contact with superintelligence,” Silver said in a statement accompanying the launch. “We are creating a superlearner that discovers all knowledge from its own experience, from elementary motor skills through to profound intellectual breakthroughs.” The framing is a deliberate departure from the dominant industry trajectory. Most leading AI laboratories, including OpenAI, Anthropic and Google DeepMind itself, have built large language models trained primarily on the corpus of the internet, then refined that training with human feedback. Ineffable’s wager is that the marginal returns on scaling text-based pretraining are diminishing and that the next leap in capability will come from agents that learn endlessly from the consequences of their own actions, in much the same way AlphaZero learnt the game of Go without studying any human matches. Why $1.1 billion at seed The size of the round is unusual even by the inflated standards of the 2026 AI capital cycle. Two factors appear to explain it. First, frontier reinforcement learning at the scale Ineffable describes is computationally extraordinarily expensive: the company will need to operate vast simulation environments and train very large models against them, an undertaking that consumes capital at a rate closer to physical R&D than to traditional software. Second, the round signals a strategic move by Europe’s investor and policy ecosystems to retain the most ambitious AI researchers on the continent. The presence of the UK Sovereign AI Fund alongside Sequoia, Lightspeed and Nvidia is the clearest expression of that intent. The British government has publicly framed the investment as a bet on breakthrough AI that “can discover new knowledge”, positioning the country as a willing co-investor in domestic frontier laboratories. For Ineffable, the implication is access not only to capital but to compute, regulatory engagement and the still-resilient academic talent base around UCL, Oxford, Cambridge and Imperial. Founder pledge of historic scale Alongside the funding announcement, Silver disclosed that he is committing 100 per cent of any personal proceeds from his Ineffable equity to charity via the Founders Pledge network — described by the organisation as the largest pledge in its history. At the round’s $5.1 billion valuation, that commitment could ultimately exceed several billion dollars if the company succeeds. It is a meaningful gesture in a sector where the reputational stakes around concentrated AI wealth are escalating, and one likely to be referenced in subsequent founder-led commitments. Implications for the European AI landscape Ineffable’s emergence reshapes the European AI map in three concrete ways. It establishes London as the home of the continent’s largest-ever seed-stage company, complicating Paris’s recent narrative of frontier-AI primacy after Mistral’s earlier rounds. It validates a thesis — that reinforcement learning, not transformer scaling, is the next frontier — that has lately been losing capital share to language-model incumbents. And it confirms that the UK government is now willing to act as a balance-sheet co-investor in domestic AI laboratories, a posture much closer to the French model than to the predominantly grant-based regimes elsewhere in Europe. The execution risk is non-trivial. Reinforcement learning at frontier scale has historically required years of careful environment design before producing competitive systems, and Ineffable’s “first contact” framing sets a high bar against which it will be judged. But for now, with a billion dollars on the balance sheet, four of the discipline’s most accomplished researchers in the founding team and a sovereign co-investor at its back, Ineffable Intelligence is the most heavily resourced new entrant in the European AI cycle. Sesamers covers European fundraising rounds across deeptech, fintech and AI. Source: tech.eu.

Fundraising 5 days ago

Belfast's Cloudsmith has raised $72M Series C led by TCV, with Insight Partners participating, to expand its artifact management platform and secure the AI-era software supply chain.

Fundraising 5 days ago

Berlin’s VREY has raised €3.3M seed led by Rubio Impact Ventures to roll out rooftop solar software for Germany’s multi-family buildings.

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