Sesame Summit 2026 – application open

Dan’s List

While Ben was away in Spain last week, I knew “the list” would fall into my lap, and I turned my attention to what my attention was turned to. What I found was that much of it wasn’t really “business” focused at all.

At least not directly.

Which made me think that I was failing. At least at the “business” part.

And while this may be true by some measurements, I came to realize that my “business” is the business of creation. Of storytelling. Of drawing from a wide range of resources so that I CAN and AM armed with a wide range of knowledge.

Whether that’s to carry on an intelligent conversation, craft an intro to a newsletter, or simply know my fucking history, it all adds up.

With a clear and present danger of ignorance on full display last week, the Persona Universale is, and should be, the most sought after “business” skill of them all.

And that, has made all the difference.


Book

From basement project to most sought after cycle in the world in less than a decade. This inspiring chronicle of Cervélo outlines the cultivation of the unique culture of the brand, as well as the daring and innovative engineering that’s set them apart from their competitors.

Cervélo history book – Vroomen and White story – Cervélo Cycles
A book about two entrepreneurs, Gerard Vroomen and Phil White, who took their company, Cervélo Cycles, from a school basement project to their bikes winning in the Tour de France, the Olympics and Ironman. TO MAKE RIDERS FASTER is a 256-page hardcover book with the story woven through the words, pic…
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Entrepreneurship

Robin called it last week.

Uber and Airbnb were created in the wake of the 2008 financial crisis. Do with that what you will.

Why Right Now Is the Best Time Ever to Start a Business
Macro-economic uncertainty is creating opportunities entrepreneurs have not seen in decades. Seize this extraordinary moment.
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Branding

Life. A bit less fucking seriously.

Prediction: Nicolas Cage is poised for a John Travolta-circa-Pulp Fiction renaissance.

Because sometimes taking your brand LESS seriously can be the path to success.

History of Swear Words | Netflix Official Site
Nicolas Cage hosts this proudly profane, funny and engagingly educational series about the history and impact of the most notorious English swear words.
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Advertising

Saving the world with Snoop and the story behind it.

It’s a proven fact, humor works. And saving the planet is no laughing matter.

Behind the Idea: Snoop Dogg saves the planet – With SodaStream Global CMO Karin Schifter
So here we are: Christmas is over, the new year is all ahead of us, and the road is still long to make another positive year for sustainability – but we might be on the right track. 2020 was an interesting year for the planet in many ways, and brands…
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Content

Plan it or lose it

If you’re still scrambling for content on a weekly basis … clicky clicky.

11 Social Media Calendars, Tools, & Templates to Plan Your Content
If you have campaigns across many channels, organizing can be hard, but these social media calendars and other tools can improve your process.
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Comms

All your data are belong to us

Later on Thursday, Facebook issued a statement saying that there would be no changes in the “European region” – which covers the EU, EEA, and post-Brexit UK.

And if you believe that one, there’s this company called Cambridge Analytica I’d like to introduce you to.

Signal. #justsayin’

WhatsApp and Facebook to share users’ data outside Europe and UK
Users in Europe and the UK must accept new terms to use the service, but will not see data rule changes.
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Twitter

Sit the fuck down and shut up.

Well, we saw what it finally takes to get the fat man banned forever. Encouraging a violent insurrection by domestic terrorists. Great.

Here, Corey sums up EVERYTHING that I’ve been thinking for the past 4 years.


Music

It’s about time

“A record label markets music and distributes royalties for the artists that it’s signed based on records sold, downloaded and streamed. But unless the company also a publisher it won’t provide a full service for songwriters.”

London’s own Henry Marsden wants to change that.

On Song—How Technology Can Help Composers To Get Their Just Deserts
British MPs have been investigating streaming payments but there are other ways that musicians can enhance their earnings. Trevor Clawson talks to two entrepreneurs who see data as the key to higher royalty payments
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Podcast

It’s a podcast. About a startup podcast media company.

That was eventually acquired by Spotify. To the tune of $230M. … un huh.

Listen and learn.

StartUp | Gimlet
A show about what it’s really like to start a business
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Hat tip: Nick Stevens. This man knows his shit.


Art

“Your art is only as good as who says it’s good.” – Dan Taylor

Masterpiece? Child’s doodle? Art is in the eye of the beholder. And when the beholders are art critics … well …


Tool

Cut it out

Do you know YOUR carbon footprint? I didn’t either. It’s 2021. Time to get with the program.

WWF Footprint Calculator
The planet is in crisis – from climate change to the pollution in our oceans and devastation of our forests. It’s up to all of us to fix it. Take your first step with our environmental footprint calculator.
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Fundraising 4 hours ago

London-based AI laboratory Ineffable Intelligence has emerged from stealth with a $1.1 billion seed round at a $5.1 billion post-money valuation, the company confirmed on 27 April 2026. The financing is the largest seed round ever raised by a European company and one of the largest first-money-in rounds in the global history of artificial intelligence. The round was co-led by Sequoia Capital and Lightspeed Venture Partners. Participating investors included Nvidia, DST Global, Index Ventures, Google, and the UK Sovereign AI Fund, the British government’s recently established vehicle for backing strategic AI capacity on home soil. A bet on a different path to general intelligence Ineffable Intelligence was founded in 2025 by David Silver, the former Vice President of Reinforcement Learning at Google DeepMind and the principal architect of AlphaGo, AlphaZero and AlphaStar. He is joined by three further DeepMind alumni: Wojciech Czarnecki, Lasse Espeholt and Junhyuk Oh. All four have spent the past decade at the frontier of reinforcement learning research, the discipline behind some of the most consequential demonstrations of machine learning over the past ten years. The company describes its objective as building a “superlearner” — an AI system capable of acquiring knowledge directly from its own experience rather than from human-generated text or imagery. “Our mission is to make first contact with superintelligence,” Silver said in a statement accompanying the launch. “We are creating a superlearner that discovers all knowledge from its own experience, from elementary motor skills through to profound intellectual breakthroughs.” The framing is a deliberate departure from the dominant industry trajectory. Most leading AI laboratories, including OpenAI, Anthropic and Google DeepMind itself, have built large language models trained primarily on the corpus of the internet, then refined that training with human feedback. Ineffable’s wager is that the marginal returns on scaling text-based pretraining are diminishing and that the next leap in capability will come from agents that learn endlessly from the consequences of their own actions, in much the same way AlphaZero learnt the game of Go without studying any human matches. Why $1.1 billion at seed The size of the round is unusual even by the inflated standards of the 2026 AI capital cycle. Two factors appear to explain it. First, frontier reinforcement learning at the scale Ineffable describes is computationally extraordinarily expensive: the company will need to operate vast simulation environments and train very large models against them, an undertaking that consumes capital at a rate closer to physical R&D than to traditional software. Second, the round signals a strategic move by Europe’s investor and policy ecosystems to retain the most ambitious AI researchers on the continent. The presence of the UK Sovereign AI Fund alongside Sequoia, Lightspeed and Nvidia is the clearest expression of that intent. The British government has publicly framed the investment as a bet on breakthrough AI that “can discover new knowledge”, positioning the country as a willing co-investor in domestic frontier laboratories. For Ineffable, the implication is access not only to capital but to compute, regulatory engagement and the still-resilient academic talent base around UCL, Oxford, Cambridge and Imperial. Founder pledge of historic scale Alongside the funding announcement, Silver disclosed that he is committing 100 per cent of any personal proceeds from his Ineffable equity to charity via the Founders Pledge network — described by the organisation as the largest pledge in its history. At the round’s $5.1 billion valuation, that commitment could ultimately exceed several billion dollars if the company succeeds. It is a meaningful gesture in a sector where the reputational stakes around concentrated AI wealth are escalating, and one likely to be referenced in subsequent founder-led commitments. Implications for the European AI landscape Ineffable’s emergence reshapes the European AI map in three concrete ways. It establishes London as the home of the continent’s largest-ever seed-stage company, complicating Paris’s recent narrative of frontier-AI primacy after Mistral’s earlier rounds. It validates a thesis — that reinforcement learning, not transformer scaling, is the next frontier — that has lately been losing capital share to language-model incumbents. And it confirms that the UK government is now willing to act as a balance-sheet co-investor in domestic AI laboratories, a posture much closer to the French model than to the predominantly grant-based regimes elsewhere in Europe. The execution risk is non-trivial. Reinforcement learning at frontier scale has historically required years of careful environment design before producing competitive systems, and Ineffable’s “first contact” framing sets a high bar against which it will be judged. But for now, with a billion dollars on the balance sheet, four of the discipline’s most accomplished researchers in the founding team and a sovereign co-investor at its back, Ineffable Intelligence is the most heavily resourced new entrant in the European AI cycle. Sesamers covers European fundraising rounds across deeptech, fintech and AI. Source: tech.eu.

Fundraising 5 days ago

Belfast's Cloudsmith has raised $72M Series C led by TCV, with Insight Partners participating, to expand its artifact management platform and secure the AI-era software supply chain.

Fundraising 5 days ago

Berlin’s VREY has raised €3.3M seed led by Rubio Impact Ventures to roll out rooftop solar software for Germany’s multi-family buildings.

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