Sesame Summit 2026 – application open

Climate action 101 for startups

“Climate risk is investment risk,” stated BlackRock’s CEO Larry Fink in his annual letter to chief executives earlier this year.  What’s more – the claim is backed by making sustainability the new standard for their investment strategy. Coming from BlackRock, the world’s largest asset manager, it might be enough to tip over how investors think about sustainability. And with that, how founders prioritize it, too.

I would bet that by the end of 2021 every startup founder will have to answer the question: “And what do you do to stop climate change?” Keep reading to find out what could be your answer.  

The challenge is that in the majority of tech companies with less than 500 employees, sustainability is that hot potato topic that no one knows how to handle. Some team members may have firm opinions. Some are science-based, some are assumption-based and some are plain ignorant. It’s an all-or-nothing kind of thinking, and with the limited resources startups usually have, it’s usually the latter one.

Is that the right way to approach climate change? I don’t think so. Inaction is the worst response. Meanwhile on the other side of the spectrum, taking action will increase your competitive advantage in the eyes of investors, employees, and customers.

If you do just one thing right and communicate it well, it’s enough.

Like for many other things in the startup world, the trick is to figure out the Minimal Viable Product— in this case, the sustainability MVP. You’re not Unilever- neither in terms of your business, nor your sustainability strategy. Don’t try to be.

What is the easiest and most impactful thing you can do? A simple customer survey can give you that answer. Choose one thing that suits your company values the most and include it in the project pipeline like you would for any other project.

What the MVP sustainability strategy could look like:

  • measure, reduce, and offset your carbon footprint;
  • spend one day per year doing something good for the environment (cleaning up a beach, planting trees, helping the local community);
  • commit to eliminating plastic from product packaging;

If you choose the route of offsetting your carbon emissions (which would be the most scientific and measurable approach), below are the TOP 3 companies I would trust.

The thing you need to realize is that becoming carbon neutral as a software company is not that expensive. The average carbon footprint per employee for a software company is approximately 6 MTCO2/year. And offsetting that would cost around 30-120 EUR/year. I have talked to each of these companies, followed their progress over time, and researched them for you.

Pick one and take action.

Plan A
If you’re a software company with one office space – Plan A will be the best solution for you. It’s easy. The team walks you through the whole process, you get suggestions for reducing your footprint and options to buy verified carbon offset projects. This company is led by the fierce Lubomila Jordanova, who’s currently one of the main thought-leaders on the topic of sustainability in Europe.

Compensate
Although still a rather new solution, I’ve been following their growth since I first heard about them at Slush 2019. The non-profit team is based in Helsinki and is committing 100% of their time and energy to reducing carbon dioxide in the atmosphere. They can help you calculate your footprint, offset unavoidable emissions by investing in carbon capture projects (the new & cool way to become carbon neutral, approved by Bill Gates), and can offer solutions for enabling your customers, too.

Pachama
Main offset provider for Shopify and all of its e-commerce stores. Backed by Paul Graham (Y Combinator founder) and Chris Sacca (Lowercase founder) to name a few. They use technology to do offsetting differently, maximizing the amount of money actually being delivered to their offset projects. They help you calculate your company’s carbon footprint and then offer various projects to invest in – you can choose based on your geographic or other preferences. In the end, you receive a certificate of carbon credit retirement you can use in your communication.

And once you have taken action, share your journey with your customers, your team, and investors. They will celebrate this step with you. And so will I.

Photo by Christian Mack on Unsplash

you might also like

Fundraising 4 hours ago

London-based AI laboratory Ineffable Intelligence has emerged from stealth with a $1.1 billion seed round at a $5.1 billion post-money valuation, the company confirmed on 27 April 2026. The financing is the largest seed round ever raised by a European company and one of the largest first-money-in rounds in the global history of artificial intelligence. The round was co-led by Sequoia Capital and Lightspeed Venture Partners. Participating investors included Nvidia, DST Global, Index Ventures, Google, and the UK Sovereign AI Fund, the British government’s recently established vehicle for backing strategic AI capacity on home soil. A bet on a different path to general intelligence Ineffable Intelligence was founded in 2025 by David Silver, the former Vice President of Reinforcement Learning at Google DeepMind and the principal architect of AlphaGo, AlphaZero and AlphaStar. He is joined by three further DeepMind alumni: Wojciech Czarnecki, Lasse Espeholt and Junhyuk Oh. All four have spent the past decade at the frontier of reinforcement learning research, the discipline behind some of the most consequential demonstrations of machine learning over the past ten years. The company describes its objective as building a “superlearner” — an AI system capable of acquiring knowledge directly from its own experience rather than from human-generated text or imagery. “Our mission is to make first contact with superintelligence,” Silver said in a statement accompanying the launch. “We are creating a superlearner that discovers all knowledge from its own experience, from elementary motor skills through to profound intellectual breakthroughs.” The framing is a deliberate departure from the dominant industry trajectory. Most leading AI laboratories, including OpenAI, Anthropic and Google DeepMind itself, have built large language models trained primarily on the corpus of the internet, then refined that training with human feedback. Ineffable’s wager is that the marginal returns on scaling text-based pretraining are diminishing and that the next leap in capability will come from agents that learn endlessly from the consequences of their own actions, in much the same way AlphaZero learnt the game of Go without studying any human matches. Why $1.1 billion at seed The size of the round is unusual even by the inflated standards of the 2026 AI capital cycle. Two factors appear to explain it. First, frontier reinforcement learning at the scale Ineffable describes is computationally extraordinarily expensive: the company will need to operate vast simulation environments and train very large models against them, an undertaking that consumes capital at a rate closer to physical R&D than to traditional software. Second, the round signals a strategic move by Europe’s investor and policy ecosystems to retain the most ambitious AI researchers on the continent. The presence of the UK Sovereign AI Fund alongside Sequoia, Lightspeed and Nvidia is the clearest expression of that intent. The British government has publicly framed the investment as a bet on breakthrough AI that “can discover new knowledge”, positioning the country as a willing co-investor in domestic frontier laboratories. For Ineffable, the implication is access not only to capital but to compute, regulatory engagement and the still-resilient academic talent base around UCL, Oxford, Cambridge and Imperial. Founder pledge of historic scale Alongside the funding announcement, Silver disclosed that he is committing 100 per cent of any personal proceeds from his Ineffable equity to charity via the Founders Pledge network — described by the organisation as the largest pledge in its history. At the round’s $5.1 billion valuation, that commitment could ultimately exceed several billion dollars if the company succeeds. It is a meaningful gesture in a sector where the reputational stakes around concentrated AI wealth are escalating, and one likely to be referenced in subsequent founder-led commitments. Implications for the European AI landscape Ineffable’s emergence reshapes the European AI map in three concrete ways. It establishes London as the home of the continent’s largest-ever seed-stage company, complicating Paris’s recent narrative of frontier-AI primacy after Mistral’s earlier rounds. It validates a thesis — that reinforcement learning, not transformer scaling, is the next frontier — that has lately been losing capital share to language-model incumbents. And it confirms that the UK government is now willing to act as a balance-sheet co-investor in domestic AI laboratories, a posture much closer to the French model than to the predominantly grant-based regimes elsewhere in Europe. The execution risk is non-trivial. Reinforcement learning at frontier scale has historically required years of careful environment design before producing competitive systems, and Ineffable’s “first contact” framing sets a high bar against which it will be judged. But for now, with a billion dollars on the balance sheet, four of the discipline’s most accomplished researchers in the founding team and a sovereign co-investor at its back, Ineffable Intelligence is the most heavily resourced new entrant in the European AI cycle. Sesamers covers European fundraising rounds across deeptech, fintech and AI. Source: tech.eu.

Fundraising 5 days ago

Belfast's Cloudsmith has raised $72M Series C led by TCV, with Insight Partners participating, to expand its artifact management platform and secure the AI-era software supply chain.

Fundraising 5 days ago

Berlin’s VREY has raised €3.3M seed led by Rubio Impact Ventures to roll out rooftop solar software for Germany’s multi-family buildings.

Subscribe to
our Newsletter!

Stay at the forefront with our curated guide to the best upcoming Tech events.