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Reading List for Entrepreneurs W46 – Selected

Ok, the US election provided plenty of distractions, which got me to thinking about improving our focus with Selected by Sesamers. I guess it’s quite normal to try many different ideas when you’re launching a new product but it comes at the expense of performance. We’re a small team and we always need to be cautious about the time we spend on new ideas and offerings.

A key aspect of our work is to keep engaging with our audience further. It’s hard to build a community and it doesn’t scale well. At least in the beginning. While we have over 20,000 active subscribers on Startup Sesame’s newsletter, our community – and if you’re reading this you’re probably one of its members – is around 200 people – so 1% of our total audience. David Spinks and The Most Famous Artist tell us more the business of communities.

This week’s reading list covers several resources:

  • That will help you build a better content business
  • How to lead your team to a distraction-free environment and ensure everyone remains productive when working from home is the norm.
  • What’s hot in Climate Tech and
  • How to become a better moderator.

There also a few fashion and science gems that I just too good to not share. Did you know Cyberpunk fashion has become BIG among the Chinese Gen Zers?

Book

With a systematic approach, author Steph Smith walks you through her best practices on how to set up, create, and scale content on the interwebs.

If you’re reading this, clearly, some of them are working.

Standing Out in 2020: Doing Content Right
Currently sold: 1749 copiesThe Internet has created an age of infinite leverage. Anyone can reach thousands (if not millions) of people in a matter of months. But with easy access comes competition. So the question becomes: how do you build a successful blog in a world where millions of other people…

Management

In this podcast, NFX General Partner James Currier sits down with Nir Eyal, author of Hooked and Indistractable to analyze what high performing teams are doing right in a world full of distractions.

The Psychology of Focus: How Great Teams Find Traction Amid Distraction

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Working from home used to be the dream. Now that we’re 9+ months into it, it’s pluses and minuses are starting to become quite apparent. How do you best keep your teams focused and on track with the distractions of home life?

How to Build a High-Performing Remote Team During a Pandemic
For many of us in tech, we’re going 9+ months strong working from home. We miss seeing colleagues in person, there may be distractions galore in a home office, and there’s no clear end in sight. How can leaders keep employees engaged and effective during these challenging times?
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Venture Capital

If the U.S. Presidential election showed us nothing else, Climate Change is now back on the agenda at The White House. It’s on The Valley’s list too.‌

Why investors are betting on Silicon Valley’s second climate boom
Silicon Valley stands on the brink of another potential renewable energy boom, but investors are nervous about the next big bust.
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Product

“Authenticity consists in having a true and lucid consciousness of the situation, in assuming the responsibilities and risks that it involves, in accepting it in pride or humiliation, sometimes in horror and hate.” — Jean Paul Sartre

This says it all.

The Building in Public How-To Guide
At Chapter One, we like to say we invest in cults. But what does that really mean? Here are a few examples from our portfolio: Cults, excellent marketing, or simply a strong brand community — call it…
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Marketing

“The only way to scale community is to distribute control; it’s empowering others to take on roles of leadership in order to grow.” – David Spinks.‌

David Spinks: Building Community with Business (and Belonging) in Mind
This is your Community, Daily.
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  • Link: yenfm.substack.com/p/david-spinks-building-community-with
  • Source: Yenfm

Niche. It’s a thing. Matt lays out a road to a $1M ARR in 12 months.

How to Build a Niche Community to $1,128,306 ARR in 12 Months.
Yesterday the TMFA Community made $3,091.25 in 24 hours. In theory, 12 months from now, my community will generate $1,128,306.25 in annual reoccurring revenue, and I will be free to do and make whatever the fuck I want. Amen.
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  • Link: ‌‌themostfamousartist.medium.com/building-a-niche-art-community-to-1-128-306-25-aar-in-12-months-fbba77499e3c
  • Source: Medium

Much like a number of you, I’m always looking for ways to be a better communicator and especially, a moderator. Preparing for my session with Dr. Jen Schradie for the Selected Salon, I picked up some great tips from Matt Abrahams.

Fashion

A self fulfilling prophecy? China’s Gen Z is embracing the Cyberpunk aesthetic, and turned the original cynical cultural expression into a symbol of social progress and techno glamor. And brands are jumping on board

Why Is Post-COVID China Embracing A Cyberpunk Aesthetic?

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Science

Holographic models for the very early Universe are compared against cosmological observations and found to be in line with the standard cold dark matter model with a cosmological constant of cosmology.

In other words, we MIGHT be living in a hologram.

From Planck Data to Planck Era: Observational Tests of Holographic Cosmology
We test a class of holographic models for the very early Universe against cosmological observations and find that they are competitive to the standard cold dark matter model with a cosmological constant ($mathrm{ensuremath{Lambda}}mathrm{CDM}$) of cosmology. These models are based on three-dimen…
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Fundraising 4 hours ago

London-based AI laboratory Ineffable Intelligence has emerged from stealth with a $1.1 billion seed round at a $5.1 billion post-money valuation, the company confirmed on 27 April 2026. The financing is the largest seed round ever raised by a European company and one of the largest first-money-in rounds in the global history of artificial intelligence. The round was co-led by Sequoia Capital and Lightspeed Venture Partners. Participating investors included Nvidia, DST Global, Index Ventures, Google, and the UK Sovereign AI Fund, the British government’s recently established vehicle for backing strategic AI capacity on home soil. A bet on a different path to general intelligence Ineffable Intelligence was founded in 2025 by David Silver, the former Vice President of Reinforcement Learning at Google DeepMind and the principal architect of AlphaGo, AlphaZero and AlphaStar. He is joined by three further DeepMind alumni: Wojciech Czarnecki, Lasse Espeholt and Junhyuk Oh. All four have spent the past decade at the frontier of reinforcement learning research, the discipline behind some of the most consequential demonstrations of machine learning over the past ten years. The company describes its objective as building a “superlearner” — an AI system capable of acquiring knowledge directly from its own experience rather than from human-generated text or imagery. “Our mission is to make first contact with superintelligence,” Silver said in a statement accompanying the launch. “We are creating a superlearner that discovers all knowledge from its own experience, from elementary motor skills through to profound intellectual breakthroughs.” The framing is a deliberate departure from the dominant industry trajectory. Most leading AI laboratories, including OpenAI, Anthropic and Google DeepMind itself, have built large language models trained primarily on the corpus of the internet, then refined that training with human feedback. Ineffable’s wager is that the marginal returns on scaling text-based pretraining are diminishing and that the next leap in capability will come from agents that learn endlessly from the consequences of their own actions, in much the same way AlphaZero learnt the game of Go without studying any human matches. Why $1.1 billion at seed The size of the round is unusual even by the inflated standards of the 2026 AI capital cycle. Two factors appear to explain it. First, frontier reinforcement learning at the scale Ineffable describes is computationally extraordinarily expensive: the company will need to operate vast simulation environments and train very large models against them, an undertaking that consumes capital at a rate closer to physical R&D than to traditional software. Second, the round signals a strategic move by Europe’s investor and policy ecosystems to retain the most ambitious AI researchers on the continent. The presence of the UK Sovereign AI Fund alongside Sequoia, Lightspeed and Nvidia is the clearest expression of that intent. The British government has publicly framed the investment as a bet on breakthrough AI that “can discover new knowledge”, positioning the country as a willing co-investor in domestic frontier laboratories. For Ineffable, the implication is access not only to capital but to compute, regulatory engagement and the still-resilient academic talent base around UCL, Oxford, Cambridge and Imperial. Founder pledge of historic scale Alongside the funding announcement, Silver disclosed that he is committing 100 per cent of any personal proceeds from his Ineffable equity to charity via the Founders Pledge network — described by the organisation as the largest pledge in its history. At the round’s $5.1 billion valuation, that commitment could ultimately exceed several billion dollars if the company succeeds. It is a meaningful gesture in a sector where the reputational stakes around concentrated AI wealth are escalating, and one likely to be referenced in subsequent founder-led commitments. Implications for the European AI landscape Ineffable’s emergence reshapes the European AI map in three concrete ways. It establishes London as the home of the continent’s largest-ever seed-stage company, complicating Paris’s recent narrative of frontier-AI primacy after Mistral’s earlier rounds. It validates a thesis — that reinforcement learning, not transformer scaling, is the next frontier — that has lately been losing capital share to language-model incumbents. And it confirms that the UK government is now willing to act as a balance-sheet co-investor in domestic AI laboratories, a posture much closer to the French model than to the predominantly grant-based regimes elsewhere in Europe. The execution risk is non-trivial. Reinforcement learning at frontier scale has historically required years of careful environment design before producing competitive systems, and Ineffable’s “first contact” framing sets a high bar against which it will be judged. But for now, with a billion dollars on the balance sheet, four of the discipline’s most accomplished researchers in the founding team and a sovereign co-investor at its back, Ineffable Intelligence is the most heavily resourced new entrant in the European AI cycle. Sesamers covers European fundraising rounds across deeptech, fintech and AI. Source: tech.eu.

Fundraising 5 days ago

Belfast's Cloudsmith has raised $72M Series C led by TCV, with Insight Partners participating, to expand its artifact management platform and secure the AI-era software supply chain.

Fundraising 5 days ago

Berlin’s VREY has raised €3.3M seed led by Rubio Impact Ventures to roll out rooftop solar software for Germany’s multi-family buildings.

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