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Reading List for Entrepreneurs W45 – Selected

I share many articles with the team, almost on a daily basis. One of the upsides of being a conference organizer is that you’re getting paid to monitor an industry and identify the trends before they make the headlines.

Now, I’m not getting paid to do that anymore, but I’ve kept the practice. The scope has changed, as I’m now reading a lot about paid newsletters or remote work. I.e., Things that can be relevant for anyone running a business.

Books

I just got Jen Schradie’s book to prepare our upcoming Selected Salon. You can apply to get invited to our first member-only event here: lu.ma/salon-1

The Revolution That Wasn’t — Jen Schradie
In this counterintuitive study of digital democracy, Jen Schradie shows how the web has become another weapon in the arsenal of the powerful, and a potent weapon for conservative activists. Rather than leveling the playing field, the internet has tilted it in favor of the Right, where only the most …
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Jen is a sociologist and assistant professor at the Observatoire Sociologique du Changement at SciencesPo in Paris. In her last book, The Revolution That Wasn’t: How Digital Activism Favors Conservatives, she dives into how North Carolina’s workers right advocates paved the way to a conservative shift in the 2010’s elections.

While social media is supposed to level the playing field to the benefit of democratic organizations, it’s proving to be more efficient for those already in position of power, with the means and resources to broadcast their message to fragmented audiences.

Strategy

I recently wrote about no-code and the creator tools that we used to build Selected by Sesamers. I found this article to be particularly relevant as it analyzes how a growing number of makers and content creators build media businesses in 2020.

In a nutshell, every single creator is now in a position to establish a movement around her work. These hyperniche communities become more valuable than the content itself and constitutes subcultures that established companies can’t replicate.

Marketing

In this interview with Jaleh Rezaei, CEO and co-founder of Mutiny, and a former Head of Marketing at Gusto, you will learn why speed & prioritization are the ying and yang of marketing.

I’m always an advocate of “done is better than perfect” and I believe that it’s even more the case with marketing. Conveying your story to the right audience is timely. Sometimes it’s a matter of hours for a campaign to become irrelevant to the cultural context.

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Credit: First Round Review

Our good friend Bjørn Lapakko was the lead organizer of Startup Extreme, the annual gathering of the Norwegian startup ecosystem in Voss. In this article, he shares his learnings organizing a hybrid event that usually relies on extreme sports and face to face interactions.

His team created a bunch of innovative formats that triggered engagement beyond the wildest dreams of most virtual events, with over 1000+ hours of videos consumed over the course of two days. The main takeaway is clear: creativity pays off.

Management

We started to experiment with flex hours after 2 months of working from home. It means that we are all on deck from 10am to 3pm. And I can confirm that “burstiness” works very well for a small teams like ours. It involves agreeing on some work routines that allow everyone to respond to messages fast and have short and intense periods of communication.

Business

I got a paid membership to Trends.vc recently. It’s a great resource of knowledge and business insights. You can get the free report delivered in your inbox every Sunday.

In the last report, you will learn more about the rise of micro private equity. Instead of launching new companies or investing your cash into risky businesses, why don’t you just buy them? Profitable organizations can generate more returns and scale faster than startups on average. Old business is sexy again.

Science

A team from Caltech managed to solve Partial Differential Equations (PDEs) using Deep Learning. I’m not an expert but even MC Hammer tweeted about it!

These equations are extremely hard to solve and training a neural network to handle them has many implications, such as a better modeling of climate change.

Tweet of the Week

I couldn’t avoid replying to Naval Ravikant over Twitter. I studied social science, so I’m biased. Social scientists aren’t like astrophysicists, ok. But without their work, how would we understand the society we live in?


That’s all for this week. Please reach out if you’re reading something cool that I should check for next week’s reading list.

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Fundraising 4 hours ago

London-based AI laboratory Ineffable Intelligence has emerged from stealth with a $1.1 billion seed round at a $5.1 billion post-money valuation, the company confirmed on 27 April 2026. The financing is the largest seed round ever raised by a European company and one of the largest first-money-in rounds in the global history of artificial intelligence. The round was co-led by Sequoia Capital and Lightspeed Venture Partners. Participating investors included Nvidia, DST Global, Index Ventures, Google, and the UK Sovereign AI Fund, the British government’s recently established vehicle for backing strategic AI capacity on home soil. A bet on a different path to general intelligence Ineffable Intelligence was founded in 2025 by David Silver, the former Vice President of Reinforcement Learning at Google DeepMind and the principal architect of AlphaGo, AlphaZero and AlphaStar. He is joined by three further DeepMind alumni: Wojciech Czarnecki, Lasse Espeholt and Junhyuk Oh. All four have spent the past decade at the frontier of reinforcement learning research, the discipline behind some of the most consequential demonstrations of machine learning over the past ten years. The company describes its objective as building a “superlearner” — an AI system capable of acquiring knowledge directly from its own experience rather than from human-generated text or imagery. “Our mission is to make first contact with superintelligence,” Silver said in a statement accompanying the launch. “We are creating a superlearner that discovers all knowledge from its own experience, from elementary motor skills through to profound intellectual breakthroughs.” The framing is a deliberate departure from the dominant industry trajectory. Most leading AI laboratories, including OpenAI, Anthropic and Google DeepMind itself, have built large language models trained primarily on the corpus of the internet, then refined that training with human feedback. Ineffable’s wager is that the marginal returns on scaling text-based pretraining are diminishing and that the next leap in capability will come from agents that learn endlessly from the consequences of their own actions, in much the same way AlphaZero learnt the game of Go without studying any human matches. Why $1.1 billion at seed The size of the round is unusual even by the inflated standards of the 2026 AI capital cycle. Two factors appear to explain it. First, frontier reinforcement learning at the scale Ineffable describes is computationally extraordinarily expensive: the company will need to operate vast simulation environments and train very large models against them, an undertaking that consumes capital at a rate closer to physical R&D than to traditional software. Second, the round signals a strategic move by Europe’s investor and policy ecosystems to retain the most ambitious AI researchers on the continent. The presence of the UK Sovereign AI Fund alongside Sequoia, Lightspeed and Nvidia is the clearest expression of that intent. The British government has publicly framed the investment as a bet on breakthrough AI that “can discover new knowledge”, positioning the country as a willing co-investor in domestic frontier laboratories. For Ineffable, the implication is access not only to capital but to compute, regulatory engagement and the still-resilient academic talent base around UCL, Oxford, Cambridge and Imperial. Founder pledge of historic scale Alongside the funding announcement, Silver disclosed that he is committing 100 per cent of any personal proceeds from his Ineffable equity to charity via the Founders Pledge network — described by the organisation as the largest pledge in its history. At the round’s $5.1 billion valuation, that commitment could ultimately exceed several billion dollars if the company succeeds. It is a meaningful gesture in a sector where the reputational stakes around concentrated AI wealth are escalating, and one likely to be referenced in subsequent founder-led commitments. Implications for the European AI landscape Ineffable’s emergence reshapes the European AI map in three concrete ways. It establishes London as the home of the continent’s largest-ever seed-stage company, complicating Paris’s recent narrative of frontier-AI primacy after Mistral’s earlier rounds. It validates a thesis — that reinforcement learning, not transformer scaling, is the next frontier — that has lately been losing capital share to language-model incumbents. And it confirms that the UK government is now willing to act as a balance-sheet co-investor in domestic AI laboratories, a posture much closer to the French model than to the predominantly grant-based regimes elsewhere in Europe. The execution risk is non-trivial. Reinforcement learning at frontier scale has historically required years of careful environment design before producing competitive systems, and Ineffable’s “first contact” framing sets a high bar against which it will be judged. But for now, with a billion dollars on the balance sheet, four of the discipline’s most accomplished researchers in the founding team and a sovereign co-investor at its back, Ineffable Intelligence is the most heavily resourced new entrant in the European AI cycle. Sesamers covers European fundraising rounds across deeptech, fintech and AI. Source: tech.eu.

Fundraising 5 days ago

Belfast's Cloudsmith has raised $72M Series C led by TCV, with Insight Partners participating, to expand its artifact management platform and secure the AI-era software supply chain.

Fundraising 5 days ago

Berlin’s VREY has raised €3.3M seed led by Rubio Impact Ventures to roll out rooftop solar software for Germany’s multi-family buildings.

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